Purple Innovation
PRPL
82 hedge funds and large institutions have $57.3M invested in Purple Innovation in 2025 Q1 according to their latest regulatory filings, with 8 funds opening new positions, 13 increasing their positions, 31 reducing their positions, and 7 closing their positions.
14% more first-time investments, than exits
New positions opened: 8 | Existing positions closed: 7
0.03% less ownership
Funds ownership: 2.84% → 2.8% (-0.03%)
4% less capital invested
Capital invested by funds: $59.5M → $57.3M (-$2.29M)
1% less funds holding
Funds holding: 83 → 82 (-1)
31% less call options, than puts
Call options by funds: $29K | Put options by funds: $42K
58% less repeat investments, than reductions
Existing positions increased: 13 | Existing positions reduced: 31
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
WA
Wasatch Advisors
Salt Lake City,
Utah
|
+$1.09M |
| 2 |
Citadel Advisors
Miami,
Florida
|
+$200K |
| 3 |
CA
Crumly & Associates
Springfield,
Illinois
|
+$75.5K |
| 4 |
Group One Trading
Chicago,
Illinois
|
+$53.9K |
| 5 |
T. Rowe Price Associates
Baltimore,
Maryland
|
+$51.3K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
NSGL
No Street GP LP
San Francisco,
California
|
-$945K |
| 2 |
UBS Group
Zurich,
Switzerland
|
-$261K |
| 3 |
Fidelity Investments
Boston,
Massachusetts
|
-$187K |
| 4 |
BCM
Bridgeway Capital Management
Houston,
Texas
|
-$166K |
| 5 |
Squarepoint
New York
|
-$151K |
| Name | Holding | Trade Value |
Shares Change |
Change in Stake |
|
|---|---|---|---|---|---|
|
AB
76
Amalgamated Bank
New York
| $2K | – | – | – |
|
|
IA
77
IFS Advisors
Overland Park,
Kansas
| $1.46K | – | – | – |
|
78
Credit Agricole
Montrouge Cedex,
France
| $1.14K | – | – | – |
|
|
SCM
79
Sterling Capital Management
Charlotte,
North Carolina
| $745 | -$853 | -37 | -49% |
|
|
IA
80
IFP Advisors
Tampa,
Florida
| $641 | – | – | – |
|
|
LFG
81
Larson Financial Group
St Louis,
Missouri
| $222 | – | – | – |
|
|
TWD
82
True Wealth Design
Akron,
Ohio
| $13 | +$23 | +1 | New |
|
|
SS
83
SBI Securities
Tokyo,
Japan
| $8 | – | – | – |
|
|
AAP
84
Arax Advisory Partners
Denver,
Colorado
| $4 | -$1.34K | -58 | Closed |
|
|
TC
85
TownSquare Capital
Provo,
Utah
| – | -$73.1K | -3,747 | Closed |
|
86
Commonwealth Equity Services
Waltham,
Massachusetts
| – | -$65K | -3,322 | Closed |
|
|
ACM
87
Andina Capital Management
Lehi,
Utah
| – | -$9.09K | -466 | Closed |
|
88
Ohio Public Employees Retirement System (OPERS)
Columbus,
Ohio
| – | -$936 | -48 | Closed |
|
89
Nisa Investment Advisors
St. Louis,
Missouri
| – | -$370 | -19 | Closed |
|
|
EWA
90
EverSource Wealth Advisors
Birmingham,
Alabama
| – | -$60 | -3 | Closed |
|
PRPL Hedge Fund Activity: Q1 2025 in Review
82 of the 7,459 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q1 2025, worth a combined $57.3M — down 3.8% from $59.5M a quarter earlier.
Buyers outnumbered sellers: 8 funds opened new PRPL positions and 7 closed out — a net gain of 1 holder — while 13 added to existing stakes and 31 trimmed.
The largest buyer was Wasatch Advisors, adding an estimated $1.09M. The largest seller was No Street GP LP, cutting an estimated $945K.
- 82 institutional investors held Purple Innovation (PRPL) as of Q1 2025, down from 83 in Q4 2024.
- Funds reported $57.3M of Purple Innovation stock for Q1 2025, down 3.8% quarter-over-quarter.
- 8 funds opened new Purple Innovation positions in Q1 2025 and 7 closed out, a net change of +1 holder.
- The largest Purple Innovation buyer in Q1 2025 was Wasatch Advisors, an estimated $1.09M added.
- The largest Purple Innovation seller in Q1 2025 was No Street GP LP, an estimated $945K sold.
Based on aggregated 13F filings for Q1 2025.