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Purple Innovation

84 hedge funds and large institutions have $57.3M invested in Purple Innovation in 2025 Q1 according to their latest regulatory filings, with 9 funds opening new positions, 13 increasing their positions, 33 reducing their positions, and 6 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
84
Holders Change
-1
Holders Change %
-1.18%
% of All Funds
1.14%
Holding in Top 10
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
New
9
Increased
13
Reduced
33
Closed
6
Calls
$29K
Puts
$42K
Net Calls
-$13K
Net Calls Change
-$61K
Name Holding Trade Value Shares
Change
Shares
Change %
BP
51
BBR Partners
New York
$18.2K
Cambridge Investment Research Advisors
52
Cambridge Investment Research Advisors
Iowa
$15K -$11 -15 -0.1%
Simplex Trading
53
Simplex Trading
Illinois
$13K +$11.5K +16,269 +795%
RS
54
R Squared
Hong Kong
$12.7K -$3.67K -4,833 -22%
Neuberger Berman Group
55
Neuberger Berman Group
New York
$11.9K +$11.9K +15,659 New
Squarepoint
56
Squarepoint
New York
$11.2K -$124K -163,254 -92%
CSA
57
Cottage Street Advisors
Massachusetts
$10.9K +$10.9K +14,300 New
Cetera Investment Advisers
58
Cetera Investment Advisers
Illinois
$9.87K +$1.56K +2,050 +19%
TRCT
59
Tower Research Capital (TRC)
New York
$9.8K +$238 +314 +2%
CWM
60
CIBC World Markets
New York
$9.58K +$9.58K +12,618 New
Osaic Holdings
61
Osaic Holdings
Arizona
$9.51K -$589 -775 -6%
ProShare Advisors
62
ProShare Advisors
Maryland
$9.35K -$2.81K -3,707 -23%
KNW
63
Kesler Norman & Wride
Utah
$7.61K
SF
64
Seros Financial
Arizona
$7.59K
SIC
65
Sterling Investment Counsel
New York
$7.59K
WG
66
Wealth Group
North Carolina
$7K
S
67
SharpePoint
Arizona
$6.93K
Royal Bank of Canada
68
Royal Bank of Canada
Ontario, Canada
$5K -$7.93K -9,064 -61%
PP
69
Pingora Partners
Wyoming
$4.9K +$4.9K +6,451 New
Legal & General Group
70
Legal & General Group
United Kingdom
$3.84K
AIP
71
Ameritas Investment Partners
Nebraska
$3.35K
California State Teachers Retirement System (CalSTRS)
72
California State Teachers Retirement System (CalSTRS)
California
$3.13K
Carson Wealth (CWM LLC)
73
Carson Wealth (CWM LLC)
Nebraska
$3K +$2.6K +3,080 +658%
BNP Paribas Financial Markets
74
BNP Paribas Financial Markets
France
$2.76K -$4.38K -5,773 -61%
PA
75
PSI Advisors
Florida
$2.58K