PRPL icon

Purple Innovation
PRPL

Overview Fund Activity

85 hedge funds and large institutions have $59.5M invested in Purple Innovation in 2024 Q4 according to their latest regulatory filings, with 11 funds opening new positions, 30 increasing their positions, 13 reducing their positions, and 12 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
85
Holders Change
-1
Holders Change %
-1.16%
% of All Funds
1.13%
Holding in Top 10
–
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-100%
% of All Funds
–
New
11
Increased
30
Reduced
13
Closed
12
Calls
$83K
Puts
$35K
Net Calls
+$48K
Net Calls Change
-$11K

Top Buyers

1
ICM
1
Invenomic Capital Management
Massachusetts
$620K
2
JPMorgan Chase & Co
2
JPMorgan Chase & Co
New York
$474K
3
UBS Group
3
UBS Group
Switzerland
$271K
4
DAS
4
Dynamic Advisor Solutions
Arizona
$703K
5
Truist Financial
5
Truist Financial
North Carolina
$491K

Top Sellers

1
SWP
1
Stratos Wealth Partners
Ohio
$231K
2
NSGL
2
No Street GP LP
California
$3.83M
3
Fidelity Investments
3
Fidelity Investments
Massachusetts
$2.84M
4
DC
4
Diametric Capital
Massachusetts
$0
5
LIS
5
Legacy Investment Solutions
Idaho
$31K
Name Holding Trade Value Shares
Change 		Shares
Change %
BP
51
BBR Partners
New York
$18.7K – – –
RS
52
R Squared
Hong Kong
$16.8K +$16.8K +21,543 New
Cambridge Investment Research Advisors
53
Cambridge Investment Research Advisors
Iowa
$16K +$12 +15 +0.1%
ProShare Advisors
54
ProShare Advisors
Maryland
$12.5K +$4.11K +5,271 +49%
Royal Bank of Canada
55
Royal Bank of Canada
Ontario, Canada
$12K +$7.3K +8,987 +155%
Group One Trading
56
Group One Trading
Illinois
$10.9K -$19.5K -25,000 -64%
SF
57
Seros Financial
Arizona
$10.4K +$10.4K +10,000 New
Osaic Holdings
58
Osaic Holdings
Arizona
$10.4K -$780 -1,000 -7%
TRCT
59
Tower Research Capital (TRC)
New York
$9.82K +$3.55K +4,552 +57%
ACM
60
Andina Capital Management
Utah
$9.09K +$9.09K +11,650 New
Cetera Investment Advisers
61
Cetera Investment Advisers
Illinois
$8.54K +$351 +450 +4%
S
62
SharpePoint
Arizona
$8.16K +$8.16K +10,460 New
WG
63
Wealth Group
North Carolina
$8K – – –
KNW
64
Kesler Norman & Wride
Utah
$7.82K – – –
SIC
65
Sterling Investment Counsel
New York
$7.8K – – –
BNP Paribas Financial Markets
66
BNP Paribas Financial Markets
France
$7.34K -$2.64K -3,383 -26%
GRP
67
Global Retirement Partners
California
$3.98K – – –
Legal & General Group
68
Legal & General Group
United Kingdom
$3.94K – – –
AIP
69
Ameritas Investment Partners
Nebraska
$3.44K – – –
California State Teachers Retirement System (CalSTRS)
70
California State Teachers Retirement System (CalSTRS)
California
$3.21K – – –
PA
71
PSI Advisors
Florida
$2.65K – – –
AB
72
Amalgamated Bank
New York
$2K – – –
IA
73
IFS Advisors
Kansas
$1.5K – – –
SCM
74
Sterling Capital Management
North Carolina
$1.48K +$1.34K +1,718 +949%
Credit Agricole
75
Credit Agricole
France
$1.17K – – –
1 2
3
4