Purple Innovation
PRPL
76 hedge funds and large institutions have $142M invested in Purple Innovation in 2024 Q1 according to their latest regulatory filings, with 8 funds opening new positions, 24 increasing their positions, 24 reducing their positions, and 18 closing their positions.
66% more capital invested
Capital invested by funds: $85.1M → $142M (+$56.5M)
0% more funds holding in top 10
Funds holding in top 10: 1 → 1 (0)
0% more repeat investments, than reductions
Existing positions increased: 24 | Existing positions reduced: 24
0.09% less ownership
Funds ownership: 3.13% → 3.04% (-0.09%)
13% less funds holding
Funds holding: 87 → 76 (-11)
56% less first-time investments, than exits
New positions opened: 8 | Existing positions closed: 18
75% less call options, than puts
Call options by funds: $81K | Put options by funds: $324K
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
NSGL
No Street GP LP
San Francisco,
California
|
+$4M |
| 2 |
Invesco
Atlanta,
Georgia
|
+$215K |
| 3 |
XT
XTX Topco
George Town,
Cayman Islands
|
+$178K |
| 4 |
Group One Trading
Chicago,
Illinois
|
+$157K |
| 5 |
Citadel Advisors
Miami,
Florida
|
+$149K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Fidelity Investments
Boston,
Massachusetts
|
-$1.37M |
| 2 |
SSA
Sierra Summit Advisors
Incline Village,
Nevada
|
-$1,000K |
| 3 |
F1I
Fund 1 Investments
Rincon,
Puerto Rico
|
-$643K |
| 4 |
Morgan Stanley
New York
|
-$537K |
| 5 |
CCM
Connective Capital Management
Palo Alto,
California
|
-$488K |
PRPL Hedge Fund Activity: Q1 2024 in Review
76 of the 6,942 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q1 2024, worth a combined $142M — up 66% from $85.1M a quarter earlier.
Sellers outnumbered buyers: 18 funds closed out of PRPL and 8 opened new positions — a net loss of 10 holders — while 24 trimmed existing stakes and 24 added.
The largest buyer was No Street GP LP, adding an estimated $4M. The largest seller was Fidelity Investments, cutting an estimated $1.37M.
- 76 institutional investors held Purple Innovation (PRPL) as of Q1 2024, down from 87 in Q4 2023.
- Funds reported $142M of Purple Innovation stock for Q1 2024, up 66% quarter-over-quarter.
- 8 funds opened new Purple Innovation positions in Q1 2024 and 18 closed out, a net change of -10 holders.
- The largest Purple Innovation buyer in Q1 2024 was No Street GP LP, an estimated $4M added.
- The largest Purple Innovation seller in Q1 2024 was Fidelity Investments, an estimated $1.37M sold.
Based on aggregated 13F filings for Q1 2024.