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Purple Innovation
PRPL

Overview Fund Activity

132 hedge funds and large institutions have $1.49B invested in Purple Innovation in 2021 Q3 according to their latest regulatory filings, with 14 funds opening new positions, 67 increasing their positions, 31 reducing their positions, and 43 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
132
Holders Change
-30
Holders Change %
-18.52%
% of All Funds
2.32%
Holding in Top 10
3
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-25%
% of All Funds
0.05%
New
14
Increased
67
Reduced
31
Closed
43
Calls
$16.5M
Puts
$24.2M
Net Calls
-$7.71M
Net Calls Change
+$17.4M

Top Buyers

1
ACH
1
ArrowMark Colorado Holdings
Colorado
$73.5M
2
Fidelity Investments
2
Fidelity Investments
Massachusetts
$200M
3
WA
3
Wasatch Advisors
Utah
$152M
4
VBA
4
Van Berkom & Associates
Quebec, Canada
$27.3M
5
Adage Capital Partners
5
Adage Capital Partners
Massachusetts
$10.5M

Top Sellers

1
Victory Capital Management
1
Victory Capital Management
Texas
$0
2
GGHC
2
Gilder Gagnon Howe & Co
New York
$23.7M
3
Wells Fargo
3
Wells Fargo
California
$197K
4
GIM
4
Granahan Investment Management
Massachusetts
$0
5
Norges Bank
5
Norges Bank
Norway
$473K
Name Holding Trade Value Shares
Change 		Shares
Change %
JPMorgan Chase & Co
51
JPMorgan Chase & Co
New York
$1.92M -$2M -95,327 -51%
Tudor Investment Corp
52
Tudor Investment Corp
Connecticut
$1.89M +$1.89M +90,109 New
APP
53
Alpha Paradigm Partners
Illinois
$1.85M +$1.85M +87,910 New
Millennium Management
54
Millennium Management
New York
$1.84M -$1.08M -51,563 -37%
California State Teachers Retirement System (CalSTRS)
55
California State Teachers Retirement System (CalSTRS)
California
$1.69M +$230K +10,955 +16%
Franklin Resources
56
Franklin Resources
California
$1.31M – – –
Fiera Capital (Canada)
57
Fiera Capital (Canada)
Quebec, Canada
$1.26M +$315K +15,000 +33%
CL
58
CPWM LLC
Washington
$1.13M – – –
UBS AM
59
UBS AM
Illinois
$1.09M +$3.01K +143 +0.3%
RhumbLine Advisers
60
RhumbLine Advisers
Massachusetts
$1.07M +$114K +5,415 +12%
LPL Financial
61
LPL Financial
California
$1.06M +$17.9K +850 +2%
AllianceBernstein
62
AllianceBernstein
Tennessee
$1.06M – – –
CS
63
Credit Suisse
Switzerland
$872K +$110K +5,233 +14%
PPA
64
Parametric Portfolio Associates
Washington
$860K +$10.4K +494 +1%
RC
65
RBF Capital
California
$819K +$155K +7,393 +23%
Deutsche Bank
66
Deutsche Bank
Germany
$802K -$616K -29,351 -43%
Holocene Advisors
67
Holocene Advisors
New York
$763K +$763K +36,291 New
Wolverine Trading
68
Wolverine Trading
Illinois
$761K +$303K +13,735 +66%
ECM
69
EMC Capital Management
Texas
$745K – – –
New York State Common Retirement Fund
70
New York State Common Retirement Fund
New York
$742K -$169K -8,063 -19%
EWA
71
Exencial Wealth Advisors
Oklahoma
$699K +$198K +9,409 +39%
AIG
72
American International Group
New York
$663K +$71.2K +3,384 +12%
T. Rowe Price Associates
73
T. Rowe Price Associates
Maryland
$643K +$178K +8,463 +38%
Manulife (Manufacturers Life Insurance)
74
Manulife (Manufacturers Life Insurance)
Ontario, Canada
$625K +$32.5K +1,547 +5%
Natixis Advisors
75
Natixis Advisors
Massachusetts
$581K -$819 -39 -0.1%
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3
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