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Purple Innovation

160 hedge funds and large institutions have $1.74B invested in Purple Innovation in 2021 Q2 according to their latest regulatory filings, with 39 funds opening new positions, 77 increasing their positions, 35 reducing their positions, and 32 closing their positions.

New
Increased
Maintained
Reduced
Closed

120% more repeat investments, than reductions

Existing positions increased: 77 | Existing positions reduced: 35

22% more first-time investments, than exits

New positions opened: 39 | Existing positions closed: 32

4% more funds holding

Funds holding: 154160 (+6)

0.01% more ownership

Funds ownership: 3.97%3.98% (+0.01%)

16% less capital invested

Capital invested by funds: $2.08B → $1.74B (-$340M)

20% less funds holding in top 10

Funds holding in top 10: 54 (-1)

59% less call options, than puts

Call options by funds: $17.7M | Put options by funds: $42.8M

Holders
160
Holders Change
+6
Holders Change %
+3.9%
% of All Funds
2.79%
Holding in Top 10
4
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-20%
% of All Funds
0.07%
New
39
Increased
77
Reduced
35
Closed
32
Calls
$17.7M
Puts
$42.8M
Net Calls
-$25.1M
Net Calls Change
-$41.2M
Name Holding Trade Value Shares
Change
Change in
Stake
LAM
51
Lapides Asset Management
Connecticut
$3.15M +$46K +60 +1%
Goldman Sachs
52
Goldman Sachs
New York
$3.03M -$15.3M -19,958 -81%
Morgan Stanley
53
Morgan Stanley
New York
$3.03M +$2.89M +3,764 +457%
PI
54
Putnam Investments
Massachusetts
$2.93M +$470K +612 +16%
GCP
55
GSA Capital Partners
United Kingdom
$2.93M +$1.23M +1,604 +57%
D.E. Shaw & Co
56
D.E. Shaw & Co
New York
$2.74M +$2.61M +3,405 +456%
Voloridge Investment Management
57
Voloridge Investment Management
Florida
$2.63M +$3.05M +3,979 New
RA
58
Royce & Associates
New York
$2.48M
Ameriprise
59
Ameriprise
Minnesota
$2.4M -$2.26M -2,941 -45%
CSS
60
Cubist Systematic Strategies
Connecticut
$2.02M +$1.28M +1,672 +121%
California State Teachers Retirement System (CalSTRS)
61
California State Teachers Retirement System (CalSTRS)
California
$1.83M +$622K +810 +41%
Deutsche Bank
62
Deutsche Bank
Germany
$1.78M -$4.41M -5,746 -68%
Two Sigma Investments
63
Two Sigma Investments
New York
$1.77M +$2.06M +2,684 New
UBS Group
64
UBS Group
Switzerland
$1.74M +$1.07M +1,394 +113%
DCM
65
Driehaus Capital Management
Illinois
$1.73M -$4.66M -6,076 -70%
Franklin Resources
66
Franklin Resources
California
$1.65M +$17.6K +23 +0.9%
Bank of Montreal
67
Bank of Montreal
Ontario, Canada
$1.52M +$461K +601 +36%
First Trust Advisors
68
First Trust Advisors
Illinois
$1.47M +$1.71M +2,230 New
CL
69
CPWM LLC
Washington
$1.41M
UBS AM
70
UBS AM
Illinois
$1.36M +$791K +1,031 +100%
AllianceBernstein
71
AllianceBernstein
Tennessee
$1.33M +$451K +588 +41%
LPL Financial
72
LPL Financial
California
$1.31M -$6.14K -8 -0.4%
PCM
73
Pinz Capital Management
New York
$1.23M +$1.42M +1,856 New
RhumbLine Advisers
74
RhumbLine Advisers
Massachusetts
$1.21M +$488K +636 +53%
Healthcare of Ontario Pension Plan (HOOPP) Trust Fund
75
Healthcare of Ontario Pension Plan (HOOPP) Trust Fund
Ontario, Canada
$1.2M -$1.7M -2,216 -55%

PRPL Hedge Fund Activity: Q2 2021 in Review

160 of the 5,745 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q2 2021, worth a combined $1.74B — down 16% from $2.08B a quarter earlier.

Buyers outnumbered sellers: 39 funds opened new PRPL positions and 32 closed out — a net gain of 7 holders — while 77 added to existing stakes and 35 trimmed.

The largest buyer was Janus Henderson Group, adding an estimated $70M. The largest seller was Coliseum Capital Management, cutting an estimated $224M.

  • 160 institutional investors held Purple Innovation (PRPL) as of Q2 2021, up from 154 in Q1 2021.
  • Funds reported $1.74B of Purple Innovation stock for Q2 2021, down 16% quarter-over-quarter.
  • 39 funds opened new Purple Innovation positions in Q2 2021 and 32 closed out, a net change of +7 holders.
  • The largest Purple Innovation buyer in Q2 2021 was Janus Henderson Group, an estimated $70M added.
  • The largest Purple Innovation seller in Q2 2021 was Coliseum Capital Management, an estimated $224M sold.

Based on aggregated 13F filings for Q2 2021.