PRPL icon

Purple Innovation
PRPL

Overview Fund Activity

85 hedge funds and large institutions have $59.5M invested in Purple Innovation in 2024 Q4 according to their latest regulatory filings, with 11 funds opening new positions, 30 increasing their positions, 13 reducing their positions, and 12 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
85
Holders Change
-1
Holders Change %
-1.16%
% of All Funds
1.13%
Holding in Top 10
–
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-100%
% of All Funds
–
New
11
Increased
30
Reduced
13
Closed
12
Calls
$83K
Puts
$35K
Net Calls
+$48K
Net Calls Change
-$11K

Top Buyers

1
ICM
1
Invenomic Capital Management
Massachusetts
$620K
2
JPMorgan Chase & Co
2
JPMorgan Chase & Co
New York
$474K
3
UBS Group
3
UBS Group
Switzerland
$271K
4
DAS
4
Dynamic Advisor Solutions
Arizona
$703K
5
Truist Financial
5
Truist Financial
North Carolina
$491K

Top Sellers

1
SWP
1
Stratos Wealth Partners
Ohio
$231K
2
NSGL
2
No Street GP LP
California
$3.83M
3
Fidelity Investments
3
Fidelity Investments
Massachusetts
$2.84M
4
DC
4
Diametric Capital
Massachusetts
$0
5
LIS
5
Legacy Investment Solutions
Idaho
$31K
Name Holding Trade Value Shares
Change 		Shares
Change %
Bank of New York Mellon
26
Bank of New York Mellon
New York
$105K – – –
Susquehanna International Group
27
Susquehanna International Group
Pennsylvania
$83.8K +$32.8K +42,107 +64%
Corient Private Wealth
28
Corient Private Wealth
Florida
$80.7K – – –
BOSSRA
29
B.O.S.S. Retirement Advisors
Utah
$78K +$78K +100,000 New
TC
30
TownSquare Capital
Utah
$73.1K +$73.1K +93,669 New
RhumbLine Advisers
31
RhumbLine Advisers
Massachusetts
$72.2K +$2.65K +3,392 +4%
Barclays
32
Barclays
United Kingdom
$67K +$8.47K +10,824 +14%
Commonwealth Equity Services
33
Commonwealth Equity Services
Massachusetts
$65K -$135 -172 -0.2%
CA
34
Crumly & Associates
Illinois
$63.8K – – –
T. Rowe Price Associates
35
T. Rowe Price Associates
Maryland
$52K – – –
AllianceBernstein
36
AllianceBernstein
Tennessee
$50.6K – – –
PFGIA
37
Patriot Financial Group Insurance Agency
Massachusetts
$48.1K +$2.5K +3,200 +5%
Deutsche Bank
38
Deutsche Bank
Germany
$44.2K – – –
Bank of America
39
Bank of America
North Carolina
$43.7K +$13.6K +17,406 +45%
Citigroup
40
Citigroup
New York
$35.9K +$3.32K +4,258 +10%
LIS
41
Legacy Investment Solutions
Idaho
$31K -$43K -40,943 -58%
LWMI
42
Legacy Wealth Management (Idaho)
Idaho
$31K -$43K -40,943 -58%
SG Americas Securities
43
SG Americas Securities
New York
$28K +$11.5K +14,548 +70%
PTP
44
Platform Technology Partners
New York
$27.3K – – –
Wells Fargo
45
Wells Fargo
California
$27.1K +$5.67K +7,271 +26%
Mirae Asset Global ETFs Holdings
46
Mirae Asset Global ETFs Holdings
Hong Kong
$25.2K +$1.09K +1,403 +5%
QCG
47
Quadrant Capital Group
Ohio
$24.4K – – –
CF
48
Corebridge Financial
Texas
$22.1K -$1.67K -2,135 -7%
CG
49
Caprock Group
Idaho
$21.4K +$5.62K +7,203 +36%
New York State Common Retirement Fund
50
New York State Common Retirement Fund
New York
$20K – – –
1
2
3 4