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Purple Innovation
PRPL

Overview Fund Activity

162 hedge funds and large institutions have $2.05B invested in Purple Innovation in 2020 Q4 according to their latest regulatory filings, with 48 funds opening new positions, 43 increasing their positions, 60 reducing their positions, and 31 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
162
Holders Change
+15
Holders Change %
+10.2%
% of All Funds
2.87%
Holding in Top 10
10
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
0.18%
New
48
Increased
43
Reduced
60
Closed
31
Calls
$45.7M
Puts
$16.4M
Net Calls
+$29.3M
Net Calls Change
+$22.6M

Top Buyers

1
Fidelity Investments
Fidelity Investments
Massachusetts
+$174M
2
CCM
Coliseum Capital Management
Connecticut
+$115M
3
Lord, Abbett & Co
Lord, Abbett & Co
New Jersey
+$44.6M
4
BTP
Bloom Tree Partners
New York
+$31M
5
LSCM
Light Street Capital Management
California
+$25.8M

Top Sellers

1
WCM
Woodson Capital Management
Connecticut
-$65.9M
2
HRCM
Hood River Capital Management
Florida
-$57.8M
3
KCM
Kingdon Capital Management
New York
-$22.1M
4
SAM
Scopus Asset Management
New York
-$21.4M
5
SCM
SG Capital Management
Illinois
-$13.2M
Name Holding Trade Value Shares
Change 		Shares
Change %
ACH
26
ArrowMark Colorado Holdings
Colorado
$15.5M -$476K -14,439 -3%
ACM
27
Ararat Capital Management
Connecticut
$14.5M +$14.5M +438,824 New
Susquehanna International Group
28
Susquehanna International Group
Pennsylvania
$14.1M +$14.1M +428,319 New
MHP
29
Manatuck Hill Partners
Connecticut
$13M -$2.59M -78,700 -17%
Renaissance Technologies
30
Renaissance Technologies
New York
$12.7M +$12.7M +386,999 New
JPMorgan Chase & Co
31
JPMorgan Chase & Co
New York
$11.8M -$1.41M -42,718 -11%
Nuveen Asset Management
32
Nuveen Asset Management
Illinois
$11.6M -$4.54M -137,843 -28%
AllianceBernstein
33
AllianceBernstein
Tennessee
$11.2M +$10.9M +329,901 +3,332%
SCM
34
Stormborn Capital Management
Connecticut
$11.2M -$1.48M -45,000 -12%
Geode Capital Management
35
Geode Capital Management
Massachusetts
$10.9M -$916K -27,796 -8%
PGM
36
Parian Global Management
New York
$10.9M +$10.9M +330,200 New
State Street
37
State Street
Massachusetts
$10.8M -$239K -7,269 -2%
Millennium Management
38
Millennium Management
New York
$10.7M -$12M -364,866 -53%
NCA
39
Newbrook Capital Advisors
New York
$9.67M +$9.67M +293,600 New
JPMPWA
40
J.P. Morgan Private Wealth Advisors
California
$8.83M +$4.85M +147,361 +122%
Northern Trust
41
Northern Trust
Illinois
$7.62M -$1.03M -31,331 -12%
Calamos Advisors
42
Calamos Advisors
Illinois
$7.06M +$2.88M +87,340 +69%
BGIM
43
Brandywine Global Investment Management
Pennsylvania
$7.04M -$4.56M -138,305 -39%
Dimensional Fund Advisors
44
Dimensional Fund Advisors
Texas
$7.03M +$4.14M +125,624 +143%
PI
45
Putnam Investments
Massachusetts
$6.38M -$1.7M -51,542 -21%
GIPM
46
G2 Investment Partners Management
New York
$6.34M -$1.56M -47,505 -20%
Ameriprise
47
Ameriprise
Minnesota
$6.31M +$1.01M +30,602 +19%
PC
48
Pier Capital
Connecticut
$5.46M -$4.58M -138,975 -46%
AI
49
Atom Investors
Texas
$5.06M +$2.44M +74,099 +93%
Goldman Sachs
50
Goldman Sachs
New York
$4.9M -$1.22M -36,958 -20%
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