Purple Innovation
PRPL
133 hedge funds and large institutions have $1.49B invested in Purple Innovation in 2021 Q3 according to their latest regulatory filings, with 15 funds opening new positions, 67 increasing their positions, 31 reducing their positions, and 42 closing their positions.
116% more repeat investments, than reductions
Existing positions increased: 67 | Existing positions reduced: 31
0.29% more ownership
Funds ownership: 3.98% → 4.27% (+0.29%)
14% less capital invested
Capital invested by funds: $1.74B → $1.49B (-$251M)
17% less funds holding
Funds holding: 160 → 133 (-27)
25% less funds holding in top 10
Funds holding in top 10: 4 → 3 (-1)
32% less call options, than puts
Call options by funds: $16.5M | Put options by funds: $24.2M
64% less first-time investments, than exits
New positions opened: 15 | Existing positions closed: 42
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
ACH
ArrowMark Colorado Holdings
Denver,
Colorado
|
+$66.2M |
| 2 |
Fidelity Investments
Boston,
Massachusetts
|
+$41.8M |
| 3 |
WA
Wasatch Advisors
Salt Lake City,
Utah
|
+$40.7M |
| 4 |
VBA
Van Berkom & Associates
Montreal,
Quebec, Canada
|
+$32.5M |
| 5 |
Adage Capital Partners
Boston,
Massachusetts
|
+$12.5M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Victory Capital Management
San Antonio,
Texas
|
-$44.2M |
| 2 |
GGHC
Gilder Gagnon Howe & Co
New York
|
-$10M |
| 3 |
Wells Fargo
San Francisco,
California
|
-$9.5M |
| 4 |
Norges Bank
Oslo,
Norway
|
-$8.85M |
| 5 |
GIM
Granahan Investment Management
Waltham,
Massachusetts
|
-$7.5M |
PRPL Hedge Fund Activity: Q3 2021 in Review
133 of the 5,712 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q3 2021, worth a combined $1.49B — down 14% from $1.74B a quarter earlier.
Sellers outnumbered buyers: 42 funds closed out of PRPL and 15 opened new positions — a net loss of 27 holders — while 31 trimmed existing stakes and 67 added.
The largest buyer was ArrowMark Colorado Holdings, adding an estimated $66.2M. The largest seller was Victory Capital Management, exiting entirely with an estimated $44.2M sold.
- 133 institutional investors held Purple Innovation (PRPL) as of Q3 2021, down from 160 in Q2 2021.
- Funds reported $1.49B of Purple Innovation stock for Q3 2021, down 14% quarter-over-quarter.
- 15 funds opened new Purple Innovation positions in Q3 2021 and 42 closed out, a net change of -27 holders.
- The largest Purple Innovation buyer in Q3 2021 was ArrowMark Colorado Holdings, an estimated $66.2M added.
- The largest Purple Innovation seller in Q3 2021 was Victory Capital Management, an estimated $44.2M sold.
Based on aggregated 13F filings for Q3 2021.