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Purple Innovation
PRPL

Overview Fund Activity

132 hedge funds and large institutions have $1.49B invested in Purple Innovation in 2021 Q3 according to their latest regulatory filings, with 14 funds opening new positions, 67 increasing their positions, 31 reducing their positions, and 43 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
132
Holders Change
-30
Holders Change %
-18.52%
% of All Funds
2.32%
Holding in Top 10
3
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-25%
% of All Funds
0.05%
New
14
Increased
67
Reduced
31
Closed
43
Calls
$16.5M
Puts
$24.2M
Net Calls
-$7.71M
Net Calls Change
+$17.4M

Top Buyers

1
ACH
1
ArrowMark Colorado Holdings
Colorado
$73.5M
2
Fidelity Investments
2
Fidelity Investments
Massachusetts
$200M
3
WA
3
Wasatch Advisors
Utah
$152M
4
VBA
4
Van Berkom & Associates
Quebec, Canada
$27.3M
5
Adage Capital Partners
5
Adage Capital Partners
Massachusetts
$10.5M

Top Sellers

1
Victory Capital Management
1
Victory Capital Management
Texas
$0
2
GGHC
2
Gilder Gagnon Howe & Co
New York
$23.7M
3
Wells Fargo
3
Wells Fargo
California
$197K
4
GIM
4
Granahan Investment Management
Massachusetts
$0
5
Norges Bank
5
Norges Bank
Norway
$473K
Name Holding Trade Value Shares
Change 		Shares
Change %
WG
151
Winton Group
United Kingdom
– -$657K -24,868 Closed
MGIM
152
M&G Investment Management
United Kingdom
– -$644 -24,768 Closed
KeyBank National Association
153
KeyBank National Association
Ohio
– -$540K -20,445 Closed
BAM
154
Blueshift Asset Management
New Jersey
– -$440K -16,675 Closed
ACI
155
AMP Capital Investors
Australia
– -$406K -15,378 Closed
AG
156
Algert Global
California
– -$397K -15,033 Closed
ProShare Advisors
157
ProShare Advisors
Maryland
– -$344K -13,028 Closed
SGI
158
Summit Global Investments
Utah
– -$306K -11,600 Closed
Parallax Volatility Advisers
159
Parallax Volatility Advisers
California
– -$263K -9,957 Closed
BCM
160
Bridgeway Capital Management
Texas
– -$238K -9,000 Closed
ACM
161
Argent Capital Management
Missouri
– -$236K -8,940 Closed
State Board of Administration of Florida Retirement System
162
State Board of Administration of Florida Retirement System
Florida
– -$233K -8,837 Closed
EGM
163
Engineers Gate Manager
New York
– -$223K -8,460 Closed
AIM
164
Aigen Investment Management
New York
– -$218K -8,236 Closed
Schroder Investment Management Group
165
Schroder Investment Management Group
United Kingdom
– -$127K -4,812 Closed
SSB
166
Sandy Spring Bank
Maryland
– -$16K -600 Closed
MSFP
167
Mark Sheptoff Financial Planning
Connecticut
– -$5K -200 Closed
CAPTRUST Financial Advisors
168
CAPTRUST Financial Advisors
North Carolina
– -$5K -190 Closed
FMII
169
Farmers & Merchants Investments Inc
Nebraska
– -$3K -100 Closed
S
170
SignatureFD
Georgia
– -$2K -64 Closed
PA
171
Parallel Advisors
California
– -$1K -32 Closed
PFGIA
172
Patriot Financial Group Insurance Agency
Massachusetts
– -$1K -20 Closed
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