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Purple Innovation
PRPL

Overview Fund Activity

156 hedge funds and large institutions have $2.08B invested in Purple Innovation in 2021 Q1 according to their latest regulatory filings, with 31 funds opening new positions, 54 increasing their positions, 58 reducing their positions, and 37 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
156
Holders Change
-6
Holders Change %
-3.7%
% of All Funds
2.75%
Holding in Top 10
5
Holding in Top 10 Change
-5
Holding in Top 10 Change %
-50%
% of All Funds
0.09%
New
31
Increased
54
Reduced
58
Closed
37
Calls
$32M
Puts
$16M
Net Calls
+$16M
Net Calls Change
-$13.2M

Top Buyers

1
Fidelity Investments
Fidelity Investments
Massachusetts
$260M
2
CCM
Coliseum Capital Management
Connecticut
$492M
3
HRCM
Hawk Ridge Capital Management
California
$55.2M
4
BlackRock
BlackRock
New York
$85.4M
5
Victory Capital Management
Victory Capital Management
Texas
$37.5M

Top Sellers

1
LSCM
Light Street Capital Management
California
$50.8M
2
HAM
Honeycomb Asset Management
New York
$0
3
WCM
Woodson Capital Management
Connecticut
$37.3M
4
DCM
Driehaus Capital Management
Illinois
$6.87M
5
NSGL
No Street GP LP
California
$3.17M
Name Holding Trade Value Shares
Change 		Shares
Change %
EI
151
Ellevest Inc
New York
$1K -$444 -8 -31%
WCM
152
Wealthcare Capital Management
Virginia
$1K +$1K +20 New
S
153
SignatureFD
Georgia
$1K +$1K +30 New
AIG
154
American International Group
New York
$599 +$294 +9,277 +96%
HAM
155
Honeycomb Asset Management
New York
– -$48.4M -1,469,834 Closed
SAM
156
Scopus Asset Management
New York
– -$23.1M -700,000 Closed
KCM
157
Kingdon Capital Management
New York
– -$19.5M -593,000 Closed
Federated Hermes
158
Federated Hermes
Pennsylvania
– -$18.3M -554,602 Closed
BBCM
159
Broad Bay Capital Management
New York
– -$17.7M -536,000 Closed
Renaissance Technologies
160
Renaissance Technologies
New York
– -$12.7M -386,999 Closed
SCM
161
Stormborn Capital Management
Connecticut
– -$11.2M -339,400 Closed
PGM
162
Parian Global Management
New York
– -$10.9M -330,200 Closed
NCA
163
Newbrook Capital Advisors
New York
– -$9.67M -293,600 Closed
JG
164
Jefferies Group
New York
– -$3.29M -100,000 Closed
DLCIG
165
D.L. Carlson Investment Group
New Hampshire
– -$2.71M -82,154 Closed
Adage Capital Partners
166
Adage Capital Partners
Massachusetts
– -$2.69M -81,641 Closed
QSS
167
Quantitative Systematic Strategies
Florida
– -$1.64M -49,702 Closed
EGI
168
EAM Global Investors
California
– -$1.5M -45,611 Closed
AIM
169
Aigen Investment Management
New York
– -$1.14M -34,500 Closed
EI
170
EAM Investors
California
– -$1.07M -32,472 Closed
ECM
171
ExodusPoint Capital Management
New York
– -$1M -30,424 Closed
Squarepoint
172
Squarepoint
New York
– -$802K -24,342 Closed
BFM
173
Boothbay Fund Management
New York
– -$560K -17,000 Closed
AA
174
Ancient Art
Texas
– -$534K -16,208 Closed
BC
175
Bridgefront Capital
Texas
– -$329K -10,002 Closed
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