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Purple Innovation
PRPL

Overview Fund Activity

162 hedge funds and large institutions have $2.05B invested in Purple Innovation in 2020 Q4 according to their latest regulatory filings, with 48 funds opening new positions, 43 increasing their positions, 60 reducing their positions, and 31 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
162
Holders Change
+15
Holders Change %
+10.2%
% of All Funds
2.87%
Holding in Top 10
10
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
0.18%
New
48
Increased
43
Reduced
60
Closed
31
Calls
$45.7M
Puts
$16.4M
Net Calls
+$29.3M
Net Calls Change
+$22.6M

Top Buyers

1
Fidelity Investments
Fidelity Investments
Massachusetts
+$174M
2
CCM
Coliseum Capital Management
Connecticut
+$115M
3
Lord, Abbett & Co
Lord, Abbett & Co
New Jersey
+$44.6M
4
BTP
Bloom Tree Partners
New York
+$31M
5
LSCM
Light Street Capital Management
California
+$25.8M

Top Sellers

1
WCM
Woodson Capital Management
Connecticut
-$65.9M
2
HRCM
Hood River Capital Management
Florida
-$57.8M
3
KCM
Kingdon Capital Management
New York
-$22.1M
4
SAM
Scopus Asset Management
New York
-$21.4M
5
SCM
SG Capital Management
Illinois
-$13.2M
Name Holding Trade Value Shares
Change 		Shares
Change %
GRP
151
Global Retirement Partners
California
$16K +$16K +500 New
SPIA
152
Steward Partners Investment Advisory
New York
$14K -$26.9K -789 -66%
FCH
153
Freestone Capital Holdings
Washington
$8.24K – – –
MSFP
154
Mark Sheptoff Financial Planning
Connecticut
$7K – – –
GAM
155
Gemmer Asset Management
California
$3K -$2.25K -75 -43%
ASN
156
Advisory Services Network
Georgia
$3K +$3K +90 New
RPWA
157
Regent Peak Wealth Advisors
Georgia
$3K +$3K +100 New
Rockefeller Capital Management
158
Rockefeller Capital Management
New York
$2K +$2K +77 New
EI
159
Ellevest Inc
New York
$1K +$731 +19 +271%
AIG
160
American International Group
New York
$317 -$119 -3,618 -27%
HRCM
161
Hood River Capital Management
Florida
– -$57.8M -2,326,991 Closed
SCM
162
SG Capital Management
Illinois
– -$13.2M -531,688 Closed
IECM
163
Intrinsic Edge Capital Management
Illinois
– -$4.83M -194,413 Closed
WANY
164
Wealthspire Advisors (New York)
New York
– -$4.68M -188,207 Closed
PCM
165
Pinz Capital Management
New York
– -$4.68M -188,050 Closed
KRC
166
Kehrs Ridge Capital
New Jersey
– -$4.45M -179,000 Closed
CCM
167
CAAS Capital Management
New York
– -$4.34M -174,579 Closed
JGC
168
J. Goldman & Co
New York
– -$3.51M -141,106 Closed
SEI Investments
169
SEI Investments
Pennsylvania
– -$2.98M -119,980 Closed
Arrowstreet Capital
170
Arrowstreet Capital
Massachusetts
– -$2.75M -110,603 Closed
BC
171
Beaconlight Capital
New York
– -$2.49M -100,050 Closed
AFS
172
Amtrust Financial Services
New York
– -$1.04M -41,738 Closed
JF
173
Jump Financial
Illinois
– -$915K -36,800 Closed
Massachusetts Financial Services
174
Massachusetts Financial Services
Massachusetts
– -$886K -35,626 Closed
CM
175
Caption Management
Oklahoma
– -$871K -35,026 Closed
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