We are live on ! Find out more
PRPL icon

Purple Innovation

160 hedge funds and large institutions have $2.05B invested in Purple Innovation in 2020 Q4 according to their latest regulatory filings, with 47 funds opening new positions, 42 increasing their positions, 60 reducing their positions, and 31 closing their positions.

New
Increased
Maintained
Reduced
Closed

178% more call options, than puts

Call options by funds: $45.7M | Put options by funds: $16.4M

52% more first-time investments, than exits

New positions opened: 47 | Existing positions closed: 31

51% more capital invested

Capital invested by funds: $1.36B → $2.05B (+$694M)

10% more funds holding

Funds holding: 146160 (+14)

0% more funds holding in top 10

Funds holding in top 10: 1010 (0)

0.23% less ownership

Funds ownership: 4.13%3.9% (-0.23%)

30% less repeat investments, than reductions

Existing positions increased: 42 | Existing positions reduced: 60

Holders
160
Holders Change
+14
Holders Change %
+9.59%
% of All Funds
2.83%
Holding in Top 10
10
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
0.18%
New
47
Increased
42
Reduced
60
Closed
31
Calls
$45.7M
Puts
$16.4M
Net Calls
+$29.3M
Net Calls Change
+$22.6M
Name Holding Trade Value Shares
Change
Change in
Stake
GRP
151
Global Retirement Partners
California
$16K +$14.6K +20 New
SPIA
152
Steward Partners Investment Advisory
New York
$14K -$23.3K -32 -67%
FCH
153
Freestone Capital Holdings
Washington
$8.23K
MSFP
154
Mark Sheptoff Financial Planning
Connecticut
$7K
GAM
155
Gemmer Asset Management
California
$3K -$2.19K -3 -43%
ASN
156
Advisory Services Network
Georgia
$3K +$2.92K +4 New
RPWA
157
Regent Peak Wealth Advisors
Georgia
$3K +$2.92K +4 New
Rockefeller Capital Management
158
Rockefeller Capital Management
New York
$2K +$2.19K +3 New
EI
159
Ellevest Inc
New York
$1K +$729 +1 New
AIG
160
American International Group
New York
$317 -$106K -145 -27%
HRCM
161
Hood River Capital Management
Florida
-$57.8M -93,080 Closed
SCM
162
SG Capital Management
Illinois
-$13.2M -21,268 Closed
IECM
163
Intrinsic Edge Capital Management
Illinois
-$4.83M -7,777 Closed
WANY
164
Wealthspire Advisors (New York)
New York
-$4.68M -7,528 Closed
PCM
165
Pinz Capital Management
New York
-$4.67M -7,522 Closed
KRC
166
Kehrs Ridge Capital
New Jersey
-$4.45M -7,160 Closed
CCM
167
CAAS Capital Management
New York
-$4.34M -6,983 Closed
JGC
168
J. Goldman & Co
New York
-$3.51M -5,644 Closed
SEI Investments
169
SEI Investments
Pennsylvania
-$2.98M -4,799 Closed
Arrowstreet Capital
170
Arrowstreet Capital
Massachusetts
-$2.75M -4,424 Closed
BC
171
Beaconlight Capital
New York
-$2.49M -4,002 Closed
AFS
172
Amtrust Financial Services
New York
-$1.04M -1,670 Closed
JF
173
Jump Financial
Illinois
-$915K -1,472 Closed
Massachusetts Financial Services
174
Massachusetts Financial Services
Massachusetts
-$886K -1,425 Closed
CM
175
Caption Management
Oklahoma
-$871K -1,401 Closed

PRPL Hedge Fund Activity: Q4 2020 in Review

160 of the 5,651 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q4 2020, worth a combined $2.05B — up 51% from $1.36B a quarter earlier.

Buyers outnumbered sellers: 47 funds opened new PRPL positions and 31 closed out — a net gain of 16 holders — while 42 added to existing stakes and 60 trimmed.

The largest buyer was Fidelity Investments, opening a new position worth an estimated $154M. The largest seller was Woodson Capital Management, cutting an estimated $58.3M.

  • 160 institutional investors held Purple Innovation (PRPL) as of Q4 2020, up from 146 in Q3 2020.
  • Funds reported $2.05B of Purple Innovation stock for Q4 2020, up 51% quarter-over-quarter.
  • 47 funds opened new Purple Innovation positions in Q4 2020 and 31 closed out, a net change of +16 holders.
  • The largest Purple Innovation buyer in Q4 2020 was Fidelity Investments, an estimated $154M added.
  • The largest Purple Innovation seller in Q4 2020 was Woodson Capital Management, an estimated $58.3M sold.

Based on aggregated 13F filings for Q4 2020.