Purple Innovation
PRPL
109 hedge funds and large institutions have $257M invested in Purple Innovation in 2023 Q1 according to their latest regulatory filings, with 21 funds opening new positions, 45 increasing their positions, 22 reducing their positions, and 29 closing their positions.
105% more repeat investments, than reductions
Existing positions increased: 45 | Existing positions reduced: 22
0.08% more ownership
Funds ownership: 3.62% → 3.71% (+0.08%)
0% more funds holding in top 10
Funds holding in top 10: 1 → 1 (0)
8% less funds holding
Funds holding: 118 → 109 (-9)
28% less first-time investments, than exits
New positions opened: 21 | Existing positions closed: 29
35% less capital invested
Capital invested by funds: $395M → $257M (-$138M)
60% less call options, than puts
Call options by funds: $664K | Put options by funds: $1.67M
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
CCM
Coliseum Capital Management
Rowayton,
Connecticut
|
+$26.6M |
| 2 |
SWP
Stratos Wealth Partners
Beachwood,
Ohio
|
+$11.3M |
| 3 |
HRCM
Hood River Capital Management
Palm Beach Gardens,
Florida
|
+$9.34M |
| 4 |
CCPM
Cooper Creek Partners Management
New York
|
+$5.84M |
| 5 |
NSGL
No Street GP LP
San Francisco,
California
|
+$4.68M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
SIC
Schwartz Investment Counsel
Plymouth,
Michigan
|
-$4.41M |
| 2 |
MHP
Manatuck Hill Partners
Westport,
Connecticut
|
-$2.4M |
| 3 |
HF
HRT Financial
New York
|
-$2.33M |
| 4 |
LAM
Lapides Asset Management
Greenwich,
Connecticut
|
-$1.9M |
| 5 |
Fuller & Thaler Asset Management
San Mateo,
California
|
-$1.86M |
| Name | Holding | Trade Value |
Shares Change |
Change in Stake |
|
|---|---|---|---|---|---|
126
Cetera Investment Advisers
Schaumburg,
Illinois
| – | -$47.9K | -400 | Closed |
|
|
PMEF
127
Point72 Middle East FZE
Dubai,
United Arab Emirates
| – | -$21.1K | -176 | Closed |
|
|
CG
128
Cutler Group
San Francisco,
California
| – | -$16.9K | -151 | Closed |
|
129
Nisa Investment Advisors
St. Louis,
Missouri
| – | -$15K | -125 | Closed |
|
130
Walleye Trading
New York
| – | -$11.8K | -98 | Closed |
|
131
Allspring Global Investments
Charlotte,
North Carolina
| – | -$10.1K | -84 | Closed |
|
|
LC
132
Lindbrook Capital
Calabasas,
California
| – | -$1.92K | -16 | Closed |
|
|
EWA
133
EverSource Wealth Advisors
Birmingham,
Alabama
| – | -$1.43K | -12 | Closed |
|
134
Toronto Dominion Bank
Toronto, Ontario,
Ontario, Canada
| – | -$1K | -9 | Closed |
|
|
CAL
135
Capital Advisors Ltd
Shaker Heights,
Ohio
| – | -$1K | -5 | Closed |
|
|
AF
136
Allworth Financial
Folsom,
California
| – | -$340 | -3 | Closed |
|
137
US Bancorp
Minneapolis,
Minnesota
| – | -$120 | -1 | Closed |
|
|
FGAM
138
Financial Gravity Asset Management
Lakeway,
Texas
| – | -$79 | – | – |
|
PRPL Hedge Fund Activity: Q1 2023 in Review
109 of the 6,275 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q1 2023, worth a combined $257M — down 35% from $395M a quarter earlier.
Sellers outnumbered buyers: 29 funds closed out of PRPL and 21 opened new positions — a net loss of 8 holders — while 22 trimmed existing stakes and 45 added.
The largest buyer was Coliseum Capital Management, adding an estimated $26.6M. The largest seller was Schwartz Investment Counsel, cutting an estimated $4.41M.
- 109 institutional investors held Purple Innovation (PRPL) as of Q1 2023, down from 118 in Q4 2022.
- Funds reported $257M of Purple Innovation stock for Q1 2023, down 35% quarter-over-quarter.
- 21 funds opened new Purple Innovation positions in Q1 2023 and 29 closed out, a net change of -8 holders.
- The largest Purple Innovation buyer in Q1 2023 was Coliseum Capital Management, an estimated $26.6M added.
- The largest Purple Innovation seller in Q1 2023 was Schwartz Investment Counsel, an estimated $4.41M sold.
Based on aggregated 13F filings for Q1 2023.