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Purple Innovation

160 hedge funds and large institutions have $1.74B invested in Purple Innovation in 2021 Q2 according to their latest regulatory filings, with 39 funds opening new positions, 77 increasing their positions, 35 reducing their positions, and 32 closing their positions.

New
Increased
Maintained
Reduced
Closed

120% more repeat investments, than reductions

Existing positions increased: 77 | Existing positions reduced: 35

22% more first-time investments, than exits

New positions opened: 39 | Existing positions closed: 32

4% more funds holding

Funds holding: 154160 (+6)

0.01% more ownership

Funds ownership: 3.97%3.98% (+0.01%)

16% less capital invested

Capital invested by funds: $2.08B → $1.74B (-$340M)

20% less funds holding in top 10

Funds holding in top 10: 54 (-1)

59% less call options, than puts

Call options by funds: $17.7M | Put options by funds: $42.8M

Holders
160
Holders Change
+6
Holders Change %
+3.9%
% of All Funds
2.79%
Holding in Top 10
4
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-20%
% of All Funds
0.07%
New
39
Increased
77
Reduced
35
Closed
32
Calls
$17.7M
Puts
$42.8M
Net Calls
-$25.1M
Net Calls Change
-$41.2M
Name Holding Trade Value Shares
Change
Change in
Stake
AIM
126
Aigen Investment Management
New York
$218K +$252K +329 New
Legal & General Group
127
Legal & General Group
United Kingdom
$208K +$89.8K +117 +59%
Teacher Retirement System of Texas
128
Teacher Retirement System of Texas
Texas
$202K +$234K +305 New
Zurich Cantonal Bank
129
Zurich Cantonal Bank
Switzerland
$136K +$26.1K +34 +20%
Schroder Investment Management Group
130
Schroder Investment Management Group
United Kingdom
$127K -$1.11M -1,451 -88%
Citigroup
131
Citigroup
New York
$111K +$28.4K +37 +28%
Osaic Holdings
132
Osaic Holdings
Arizona
$104K -$5.37K -7 -4%
AIP
133
Ameritas Investment Partners
Nebraska
$104K +$39.9K +52 +49%
Royal Bank of Canada
134
Royal Bank of Canada
Ontario, Canada
$92K +$41.4K +54 +64%
Canada Life
135
Canada Life
Manitoba, Canada
$84K +$23.8K +31 +32%
US Bancorp
136
US Bancorp
Minnesota
$72K +$25.3K +33 +44%
Macquarie Group
137
Macquarie Group
Australia
$59K +$69.1K +90 New
BNP Paribas Financial Markets
138
BNP Paribas Financial Markets
France
$47.3K -$166K -216 -75%
Credit Agricole
139
Credit Agricole
France
$40K
TRCT
140
Tower Research Capital (TRC)
New York
$39K -$36.1K -47 -44%
SC
141
Steph & Co
Wisconsin
$31K +$36.1K +47 New
PHK
142
Point72 Hong Kong
Hong Kong
$25K +$28.4K +37 New
HFS
143
Hantz Financial Services
Michigan
$18K +$20.7K +27 New
SSB
144
Sandy Spring Bank
Maryland
$16K +$18.4K +24 New
FDCDDQ
145
Federation des caisses Desjardins du Quebec
Quebec, Canada
$13.2K +$15.3K +20 New
GRP
146
Global Retirement Partners
California
$13K
SPIA
147
Steward Partners Investment Advisory
New York
$11K
OSAM
148
O'Shaughnessy Asset Management
Connecticut
$7K -$1.53K -2 -15%
MSFP
149
Mark Sheptoff Financial Planning
Connecticut
$5K
CAPTRUST Financial Advisors
150
CAPTRUST Financial Advisors
North Carolina
$5K +$2.3K +3 +60%

PRPL Hedge Fund Activity: Q2 2021 in Review

160 of the 5,745 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q2 2021, worth a combined $1.74B — down 16% from $2.08B a quarter earlier.

Buyers outnumbered sellers: 39 funds opened new PRPL positions and 32 closed out — a net gain of 7 holders — while 77 added to existing stakes and 35 trimmed.

The largest buyer was Janus Henderson Group, adding an estimated $70M. The largest seller was Coliseum Capital Management, cutting an estimated $224M.

  • 160 institutional investors held Purple Innovation (PRPL) as of Q2 2021, up from 154 in Q1 2021.
  • Funds reported $1.74B of Purple Innovation stock for Q2 2021, down 16% quarter-over-quarter.
  • 39 funds opened new Purple Innovation positions in Q2 2021 and 32 closed out, a net change of +7 holders.
  • The largest Purple Innovation buyer in Q2 2021 was Janus Henderson Group, an estimated $70M added.
  • The largest Purple Innovation seller in Q2 2021 was Coliseum Capital Management, an estimated $224M sold.

Based on aggregated 13F filings for Q2 2021.