PRPL icon

Purple Innovation
PRPL

Overview Fund Activity

156 hedge funds and large institutions have $2.08B invested in Purple Innovation in 2021 Q1 according to their latest regulatory filings, with 31 funds opening new positions, 54 increasing their positions, 58 reducing their positions, and 37 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
156
Holders Change
-6
Holders Change %
-3.7%
% of All Funds
2.75%
Holding in Top 10
5
Holding in Top 10 Change
-5
Holding in Top 10 Change %
-50%
% of All Funds
0.09%
New
31
Increased
54
Reduced
58
Closed
37
Calls
$32M
Puts
$16M
Net Calls
+$16M
Net Calls Change
-$13.2M

Top Buyers

1
Fidelity Investments
1
Fidelity Investments
Massachusetts
$260M
2
CCM
2
Coliseum Capital Management
Connecticut
$492M
3
HRCM
3
Hawk Ridge Capital Management
California
$55.2M
4
BlackRock
4
BlackRock
New York
$85.4M
5
Victory Capital Management
5
Victory Capital Management
Texas
$37.5M

Top Sellers

1
LSCM
1
Light Street Capital Management
California
$50.8M
2
HAM
2
Honeycomb Asset Management
New York
$0
3
WCM
3
Woodson Capital Management
Connecticut
$37.3M
4
DCM
4
Driehaus Capital Management
Illinois
$6.87M
5
NSGL
5
No Street GP LP
California
$3.17M
Name Holding Trade Value Shares
Change 		Shares
Change %
AC
126
Athanor Capital
New York
$221K -$629K -19,891 -74%
SG Americas Securities
127
SG Americas Securities
New York
$213K +$213K +6,745 New
Invesco
128
Invesco
Georgia
$208K -$408K -12,846 -66%
KA
129
Kercheville Advisors
Texas
$201K +$201K +6,300 New
PI
130
PEAK6 Investments
Illinois
$191K -$539K -17,047 -74%
Legal & General Group
131
Legal & General Group
United Kingdom
$156K +$49.8K +1,578 +47%
IAIM
132
International Assets Investment Management
Florida
$145K +$48.1K +1,475 +50%
Zurich Cantonal Bank
133
Zurich Cantonal Bank
Switzerland
$136K +$47.4K +1,494 +53%
Osaic Holdings
134
Osaic Holdings
Arizona
$133K +$34.6K +1,081 +35%
CG
135
Cutler Group
California
$111K -$52.3K -1,657 -32%
Citigroup
136
Citigroup
New York
$103K -$14K -442 -12%
AIP
137
Ameritas Investment Partners
Nebraska
$84K +$39.8K +1,251 +90%
TRCT
138
Tower Research Capital (TRC)
New York
$84K +$65.2K +2,064 +346%
Canada Life
139
Canada Life
Manitoba, Canada
$75K – – –
Royal Bank of Canada
140
Royal Bank of Canada
Ontario, Canada
$68K -$39.6K -1,238 -37%
US Bancorp
141
US Bancorp
Minnesota
$60K -$800 -25 -1%
Walleye Trading
142
Walleye Trading
New York
$52K +$52K +1,655 New
Credit Agricole
143
Credit Agricole
France
$47K – – –
GRP
144
Global Retirement Partners
California
$16K – – –
SPIA
145
Steward Partners Investment Advisory
New York
$13K – – –
OSAM
146
O'Shaughnessy Asset Management
Connecticut
$10K -$156K -5,173 -94%
MSFP
147
Mark Sheptoff Financial Planning
Connecticut
$6K – – –
CAPTRUST Financial Advisors
148
CAPTRUST Financial Advisors
North Carolina
$4K +$4K +124 New
PFGIA
149
Patriot Financial Group Insurance Agency
Massachusetts
$3K +$3K +100 New
Rockefeller Capital Management
150
Rockefeller Capital Management
New York
$2K – – –
4 5
6
7 8