Purple Innovation
PRPL
154 hedge funds and large institutions have $2.08B invested in Purple Innovation in 2021 Q1 according to their latest regulatory filings, with 31 funds opening new positions, 54 increasing their positions, 56 reducing their positions, and 37 closing their positions.
100% more call options, than puts
Call options by funds: $32M | Put options by funds: $16M
1% more capital invested
Capital invested by funds: $2.05B → $2.08B (+$27.8M)
0.07% more ownership
Funds ownership: 3.9% → 3.97% (+0.07%)
4% less repeat investments, than reductions
Existing positions increased: 54 | Existing positions reduced: 56
4% less funds holding
Funds holding: 160 → 154 (-6)
16% less first-time investments, than exits
New positions opened: 31 | Existing positions closed: 37
50% less funds holding in top 10
Funds holding in top 10: 10 → 5 (-5)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Fidelity Investments
Boston,
Massachusetts
|
+$102M |
| 2 |
CCM
Coliseum Capital Management
Rowayton,
Connecticut
|
+$70M |
| 3 |
HRCM
Hawk Ridge Capital Management
Los Angeles,
California
|
+$60.6M |
| 4 |
BlackRock
New York
|
+$48.3M |
| 5 |
Victory Capital Management
San Antonio,
Texas
|
+$40.7M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
LSCM
Light Street Capital Management
Palo Alto,
California
|
-$60.2M |
| 2 |
HAM
Honeycomb Asset Management
New York
|
-$48.4M |
| 3 |
WCM
Woodson Capital Management
Greenwich,
Connecticut
|
-$38.9M |
| 4 |
DCM
Driehaus Capital Management
Chicago,
Illinois
|
-$38.4M |
| 5 |
NSGL
No Street GP LP
San Francisco,
California
|
-$26.1M |
PRPL Hedge Fund Activity: Q1 2021 in Review
154 of the 5,695 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q1 2021, worth a combined $2.08B — up 1.4% from $2.05B a quarter earlier.
Sellers outnumbered buyers: 37 funds closed out of PRPL and 31 opened new positions — a net loss of 6 holders — while 56 trimmed existing stakes and 54 added.
The largest buyer was Fidelity Investments, adding an estimated $102M. The largest seller was Light Street Capital Management, cutting an estimated $60.2M.
- 154 institutional investors held Purple Innovation (PRPL) as of Q1 2021, down from 160 in Q4 2020.
- Funds reported $2.08B of Purple Innovation stock for Q1 2021, up 1.4% quarter-over-quarter.
- 31 funds opened new Purple Innovation positions in Q1 2021 and 37 closed out, a net change of -6 holders.
- The largest Purple Innovation buyer in Q1 2021 was Fidelity Investments, an estimated $102M added.
- The largest Purple Innovation seller in Q1 2021 was Light Street Capital Management, an estimated $60.2M sold.
Based on aggregated 13F filings for Q1 2021.