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Purple Innovation

162 hedge funds and large institutions have $2.05B invested in Purple Innovation in 2020 Q4 according to their latest regulatory filings, with 48 funds opening new positions, 43 increasing their positions, 60 reducing their positions, and 31 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
162
Holders Change
+15
Holders Change %
+10.2%
% of All Funds
2.87%
Holding in Top 10
10
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
0.18%
New
48
Increased
43
Reduced
60
Closed
31
Calls
$45.7M
Puts
$16.4M
Net Calls
+$29.3M
Net Calls Change
+$22.6M
Name Holding Trade Value Shares
Change
Shares
Change %
TF
126
Trek Financial
Arizona
$222K +$222K +6,741 New
Simplex Trading
127
Simplex Trading
Illinois
$221K +$221K +6,715 New
HW
128
Hancock Whitney
Mississippi
$213K +$213K +6,472 New
AAS
129
Annex Advisory Services
Wisconsin
$204K +$204K +6,188 New
MIM
130
MetLife Investment Management
New Jersey
$201K -$125K -3,783 -38%
OSAM
131
O'Shaughnessy Asset Management
Connecticut
$181K -$2.73K -83 -1%
CG
132
Cutler Group
California
$170K -$690 -21 -0.4%
PFO
133
Pathstone Family Office
New Jersey
$165K
MLICM
134
Metropolitan Life Insurance Company (MetLife)
New York
$155K -$68.5K -2,080 -31%
BNP Paribas Financial Markets
135
BNP Paribas Financial Markets
France
$138K -$37.1K -1,126 -21%
Citigroup
136
Citigroup
New York
$122K +$83.5K +2,524 +217%
Legal & General Group
137
Legal & General Group
United Kingdom
$111K +$23.5K +712 +27%
Royal Bank of Canada
138
Royal Bank of Canada
Ontario, Canada
$111K +$50.8K +1,539 +84%
Osaic Holdings
139
Osaic Holdings
Arizona
$102K -$73.7K -2,222 -42%
IAIM
140
International Assets Investment Management
Florida
$98K +$98K +2,975 New
Zurich Cantonal Bank
141
Zurich Cantonal Bank
Switzerland
$92K +$92K +2,794 New
Canada Life
142
Canada Life
Manitoba, Canada
$79K +$79K +2,401 New
FC
143
FORA Capital
Florida
$72K +$72K +2,191 New
US Bancorp
144
US Bancorp
Minnesota
$63K +$61.3K +1,850 +3,700%
Credit Agricole
145
Credit Agricole
France
$49K -$49K -1,500 -50%
AIP
146
Ameritas Investment Partners
Nebraska
$46K -$16.6K -501 -27%
IA
147
IFS Advisors
Kansas
$42K +$42K +1,301 New
SQA
148
Simon Quick Advisors
New Jersey
$36K +$36K +1,100 New
TRCT
149
Tower Research Capital (TRC)
New York
$20K -$497K -14,821 -96%
PHK
150
Point72 Hong Kong
Hong Kong
$16K -$36.2K -1,070 -69%