Purple Innovation
PRPL
76 hedge funds and large institutions have $51.3M invested in Purple Innovation in 2025 Q2 according to their latest regulatory filings, with 23 funds opening new positions, 11 increasing their positions, 25 reducing their positions, and 27 closing their positions.
217% more call options, than puts
Call options by funds: $149K | Put options by funds: $47K
0.2% less ownership
Funds ownership: 2.8% → 2.6% (-0.2%)
7% less funds holding
Funds holding: 82 → 76 (-6)
10% less capital invested
Capital invested by funds: $57.3M → $51.3M (-$5.91M)
15% less first-time investments, than exits
New positions opened: 23 | Existing positions closed: 27
56% less repeat investments, than reductions
Existing positions increased: 11 | Existing positions reduced: 25
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Millennium Management
New York
|
+$782K |
| 2 |
WA
Wasatch Advisors
Salt Lake City,
Utah
|
+$473K |
| 3 |
Jane Street
New York
|
+$256K |
| 4 |
AFM
Anson Funds Management
Dallas,
Texas
|
+$221K |
| 5 |
Marshall Wace
London,
United Kingdom
|
+$129K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
BlackRock
New York
|
-$1.74M |
| 2 |
Fidelity Investments
Boston,
Massachusetts
|
-$1.1M |
| 3 |
State Street
Boston,
Massachusetts
|
-$725K |
| 4 |
Geode Capital Management
Boston,
Massachusetts
|
-$556K |
| 5 |
Northern Trust
Chicago,
Illinois
|
-$261K |
| Name | Holding | Trade Value |
Shares Change |
Change in Stake |
|
|---|---|---|---|---|---|
|
AIP
101
Ameritas Investment Partners
Lincoln,
Nebraska
| – | -$3.35K | -177 | Closed |
|
102
California State Teachers Retirement System (CalSTRS)
West Sacramento,
California
| – | -$3.13K | -165 | Closed |
|
|
PA
103
PSI Advisors
Tampa,
Florida
| – | -$2.58K | -136 | Closed |
|
|
AB
104
Amalgamated Bank
New York
| – | -$2K | -80 | Closed |
|
|
SCM
105
Sterling Capital Management
Charlotte,
North Carolina
| – | -$745 | -39 | Closed |
|
PRPL Hedge Fund Activity: Q2 2025 in Review
76 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q2 2025, worth a combined $51.3M — down 10% from $57.3M a quarter earlier.
Sellers outnumbered buyers: 27 funds closed out of PRPL and 23 opened new positions — a net loss of 4 holders — while 25 trimmed existing stakes and 11 added.
The largest buyer was Millennium Management, opening a new position worth an estimated $782K. The largest seller was BlackRock, cutting an estimated $1.74M.
- 76 institutional investors held Purple Innovation (PRPL) as of Q2 2025, down from 82 in Q1 2025.
- Funds reported $51.3M of Purple Innovation stock for Q2 2025, down 10% quarter-over-quarter.
- 23 funds opened new Purple Innovation positions in Q2 2025 and 27 closed out, a net change of -4 holders.
- The largest Purple Innovation buyer in Q2 2025 was Millennium Management, an estimated $782K added.
- The largest Purple Innovation seller in Q2 2025 was BlackRock, an estimated $1.74M sold.
Based on aggregated 13F filings for Q2 2025.