Purple Innovation
PRPL
76 hedge funds and large institutions have $44.6M invested in Purple Innovation in 2025 Q4 according to their latest regulatory filings, with 7 funds opening new positions, 14 increasing their positions, 23 reducing their positions, and 13 closing their positions.
2,800% more call options, than puts
Call options by funds: $29K | Put options by funds: $1K
2.91% less ownership
Funds ownership: 62.57% → 59.66% (-2.9%)
11% less funds holding
Funds holding: 85 → 76 (-9)
30% less capital invested
Capital invested by funds: $63.3M → $44.6M (-$18.7M)
39% less repeat investments, than reductions
Existing positions increased: 14 | Existing positions reduced: 23
46% less first-time investments, than exits
New positions opened: 7 | Existing positions closed: 13
100% less funds holding in top 10
Funds holding in top 10: 1 → 0 (-1)
Top Buyers
| 1 |
JP Morgan Chase
New York
|
+$163K |
| 2 |
MML Investors Services
Springfield,
Massachusetts
|
+$97.3K |
| 3 |
Corient Private Wealth
Miami,
Florida
|
+$82.6K |
| 4 |
Citadel Advisors
Miami,
Florida
|
+$68.8K |
| 5 |
XT
XTX Topco
George Town,
Cayman Islands
|
+$67.6K |
Top Sellers
| 1 |
Fidelity Investments
Boston,
Massachusetts
|
-$1.22M |
| 2 |
NSGL
No Street GP LP
San Francisco,
California
|
-$801K |
| 3 |
Susquehanna International Group
Bala Cynwyd,
Pennsylvania
|
-$421K |
| 4 |
Two Sigma Advisers
New York
|
-$138K |
| 5 |
Squarepoint
New York
|
-$135K |
| Name | Holding | Trade Value |
Shares Change |
Change in Stake |
|
|---|---|---|---|---|---|
|
76
Susquehanna International Group
Bala Cynwyd,
Pennsylvania
| – | -$421K | -450,592 | Closed |
|
|
77
Squarepoint
New York
| – | -$135K | -143,975 | Closed |
|
78
Royal Bank of Canada
Toronto,
Ontario, Canada
| – | -$50.3K | -63,000 | -99% |
|
79
Invesco
Atlanta,
Georgia
| – | -$52K | -55,709 | Closed |
|
80
Truist Financial
Charlotte,
North Carolina
| – | -$37.4K | -40,000 | Closed |
|
|
PTP
81
Platform Technology Partners
New York
| – | -$32.7K | -35,000 | Closed |
|
|
RS
82
R Squared
Central,
Hong Kong
| – | -$32.6K | -34,875 | Closed |
|
83
Prudential Financial
Newark,
New Jersey
| – | -$31.6K | -33,800 | Closed |
|
|
CC
84
Centiva Capital
New York
| – | -$19.2K | -20,546 | Closed |
|
|
GS
85
GTS Securities
New York
| – | -$16.8K | -18,014 | Closed |
|
|
HF
86
HRT Financial
New York
| – | -$14K | -15,855 | Closed |
|
|
FFO
87
Fortitude Family Office
Scottsdale,
Arizona
| – | -$653 | -699 | Closed |
|
88
Carson Wealth (CWM LLC)
Omaha,
Nebraska
| – | -$78 | -98 | -58% |
|
|
EWA
89
EverSource Wealth Advisors
Birmingham,
Alabama
| – | -$45 | -48 | Closed |
|
PRPL Hedge Fund Activity: Q4 2025 in Review
76 of the 8,223 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q4 2025, worth a combined $44.6M — down 30% from $63.3M a quarter earlier.
Sellers outnumbered buyers: 13 funds closed out of PRPL and 7 opened new positions — a net loss of 6 holders — while 23 trimmed existing stakes and 14 added.
The largest buyer was JP Morgan Chase, adding an estimated $163K. The largest seller was Fidelity Investments, cutting an estimated $1.22M.
- 76 institutional investors held Purple Innovation (PRPL) as of Q4 2025, down from 85 in Q3 2025.
- Funds reported $44.6M of Purple Innovation stock for Q4 2025, down 30% quarter-over-quarter.
- 7 funds opened new Purple Innovation positions in Q4 2025 and 13 closed out, a net change of -6 holders.
- The largest Purple Innovation buyer in Q4 2025 was JP Morgan Chase, an estimated $163K added.
- The largest Purple Innovation seller in Q4 2025 was Fidelity Investments, an estimated $1.22M sold.
Based on aggregated 13F filings for Q4 2025.