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Purple Innovation

109 hedge funds and large institutions have $257M invested in Purple Innovation in 2023 Q1 according to their latest regulatory filings, with 21 funds opening new positions, 45 increasing their positions, 22 reducing their positions, and 29 closing their positions.

New
Increased
Maintained
Reduced
Closed

105% more repeat investments, than reductions

Existing positions increased: 45 | Existing positions reduced: 22

0.08% more ownership

Funds ownership: 3.62%3.71% (+0.08%)

0% more funds holding in top 10

Funds holding in top 10: 11 (0)

8% less funds holding

Funds holding: 118109 (-9)

28% less first-time investments, than exits

New positions opened: 21 | Existing positions closed: 29

35% less capital invested

Capital invested by funds: $395M → $257M (-$138M)

60% less call options, than puts

Call options by funds: $664K | Put options by funds: $1.67M

Holders
109
Holders Change
-9
Holders Change %
-7.63%
% of All Funds
1.74%
Holding in Top 10
1
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
0.02%
New
21
Increased
45
Reduced
22
Closed
29
Calls
$664K
Puts
$1.67M
Net Calls
-$1.01M
Net Calls Change
-$1.8M
Name Holding Trade Value Shares
Change
Change in
Stake
LPL Financial
76
LPL Financial
California
$60.5K +$7.92K +71 +8%
Legal & General Group
77
Legal & General Group
United Kingdom
$57.8K +$6.92K +62 +8%
VOYA Investment Management
78
VOYA Investment Management
Georgia
$54.8K
Verition Fund Management
79
Verition Fund Management
Connecticut
$52.3K +$88.5K +793 New
ASRS
80
Arizona State Retirement System
Arizona
$52.1K +$20.3K +182 +30%
BNP Paribas Financial Markets
81
BNP Paribas Financial Markets
France
$52K +$70.7K +634 +412%
Cambridge Investment Research Advisors
82
Cambridge Investment Research Advisors
Iowa
$50K
Osaic Holdings
83
Osaic Holdings
Arizona
$49.1K +$9.93K +89 +14%
Simplex Trading
84
Simplex Trading
Illinois
$49K +$65.4K +586 +364%
MIM
85
MetLife Investment Management
New Jersey
$46.7K -$51.8K -464 -40%
Wolverine Trading
86
Wolverine Trading
Illinois
$42K +$72.4K +649 New
Stifel Financial
87
Stifel Financial
Missouri
$39.6K +$22.3K +200 +50%
Wells Fargo
88
Wells Fargo
California
$32.4K +$48K +430 +705%
Victory Capital Management
89
Victory Capital Management
Texas
$30.7K +$6.02K +54 +13%
First Manhattan
90
First Manhattan
New York
$23.8K
Zurich Cantonal Bank
91
Zurich Cantonal Bank
Switzerland
$21.2K
AB
92
Amalgamated Bank
New York
$17K -$3.01K -27 -9%
SOW
93
State of Wyoming
Wyoming
$14K +$23.6K +212 New
QCG
94
Quadrant Capital Group
Ohio
$13.2K +$19.7K +177 +770%
DFCM
95
Dark Forest Capital Management
Puerto Rico
$12.9K +$21.8K +195 New
AIP
96
Ameritas Investment Partners
Nebraska
$11.7K
Royal Bank of Canada
97
Royal Bank of Canada
Ontario, Canada
$11K -$19.7K -177 -50%
CAC
98
Cowen and Company
New York
$10.8K -$44.6K -400 -71%
TRCT
99
Tower Research Capital (TRC)
New York
$10K -$6.8K -61 -30%
MLICM
100
Metropolitan Life Insurance Company (MetLife)
New York
$9.25K -$112 -1 -0.7%

PRPL Hedge Fund Activity: Q1 2023 in Review

109 of the 6,275 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q1 2023, worth a combined $257M — down 35% from $395M a quarter earlier.

Sellers outnumbered buyers: 29 funds closed out of PRPL and 21 opened new positions — a net loss of 8 holders — while 22 trimmed existing stakes and 45 added.

The largest buyer was Coliseum Capital Management, adding an estimated $26.6M. The largest seller was Schwartz Investment Counsel, cutting an estimated $4.41M.

  • 109 institutional investors held Purple Innovation (PRPL) as of Q1 2023, down from 118 in Q4 2022.
  • Funds reported $257M of Purple Innovation stock for Q1 2023, down 35% quarter-over-quarter.
  • 21 funds opened new Purple Innovation positions in Q1 2023 and 29 closed out, a net change of -8 holders.
  • The largest Purple Innovation buyer in Q1 2023 was Coliseum Capital Management, an estimated $26.6M added.
  • The largest Purple Innovation seller in Q1 2023 was Schwartz Investment Counsel, an estimated $4.41M sold.

Based on aggregated 13F filings for Q1 2023.