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Purple Innovation
PRPL

Overview Fund Activity

156 hedge funds and large institutions have $2.08B invested in Purple Innovation in 2021 Q1 according to their latest regulatory filings, with 31 funds opening new positions, 54 increasing their positions, 58 reducing their positions, and 37 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
156
Holders Change
-6
Holders Change %
-3.7%
% of All Funds
2.75%
Holding in Top 10
5
Holding in Top 10 Change
-5
Holding in Top 10 Change %
-50%
% of All Funds
0.09%
New
31
Increased
54
Reduced
58
Closed
37
Calls
$32M
Puts
$16M
Net Calls
+$16M
Net Calls Change
-$13.2M

Top Buyers

1
Fidelity Investments
1
Fidelity Investments
Massachusetts
$260M
2
CCM
2
Coliseum Capital Management
Connecticut
$492M
3
HRCM
3
Hawk Ridge Capital Management
California
$55.2M
4
BlackRock
4
BlackRock
New York
$85.4M
5
Victory Capital Management
5
Victory Capital Management
Texas
$37.5M

Top Sellers

1
LSCM
1
Light Street Capital Management
California
$50.8M
2
HAM
2
Honeycomb Asset Management
New York
$0
3
WCM
3
Woodson Capital Management
Connecticut
$37.3M
4
DCM
4
Driehaus Capital Management
Illinois
$6.87M
5
NSGL
5
No Street GP LP
California
$3.17M
Name Holding Trade Value Shares
Change 		Shares
Change %
Fiera Capital (Canada)
76
Fiera Capital (Canada)
Quebec, Canada
$1.02M +$380K +12,000 +60%
UBS Group
77
UBS Group
Switzerland
$976K -$189K -5,977 -16%
SEI Investments
78
SEI Investments
Pennsylvania
$972K +$972K +30,713 New
RhumbLine Advisers
79
RhumbLine Advisers
Massachusetts
$941K +$314K +9,920 +50%
SFI
80
Susquehanna Fundamental Investments
Pennsylvania
$906K +$906K +28,617 New
WAM
81
Wolverine Asset Management
Illinois
$903K -$1.22M -38,714 -58%
Thrivent Financial for Lutherans
82
Thrivent Financial for Lutherans
Minnesota
$872K -$112K -3,553 -11%
AC
83
Avestar Capital
New York
$862K +$278K +7,939 +48%
UBS AM
84
UBS AM
Illinois
$816K +$118K +3,728 +17%
SO
85
STRS Ohio
Ohio
$800K – – –
Envestnet Asset Management
86
Envestnet Asset Management
Illinois
$797K +$82.5K +2,607 +12%
New York State Common Retirement Fund
87
New York State Common Retirement Fund
New York
$782K +$307K +9,700 +65%
CS
88
Credit Suisse
Switzerland
$774K -$94.6K -2,986 -11%
California Public Employees Retirement System
89
California Public Employees Retirement System
California
$728K -$134K -4,244 -16%
WG
90
Winton Group
United Kingdom
$696K +$168K +5,301 +32%
Group One Trading
91
Group One Trading
Illinois
$680K -$2.13M -67,404 -76%
Morgan Stanley
92
Morgan Stanley
New York
$651K -$4M -126,569 -86%
Los Angeles Capital Management
93
Los Angeles Capital Management
California
$614K -$290K -9,163 -32%
D.E. Shaw & Co
94
D.E. Shaw & Co
New York
$591K +$591K +18,681 New
Manulife (Manufacturers Life Insurance)
95
Manulife (Manufacturers Life Insurance)
Ontario, Canada
$584K +$250K +7,879 +75%
Simplex Trading
96
Simplex Trading
Illinois
$583K +$371K +11,736 +175%
T. Rowe Price Associates
97
T. Rowe Price Associates
Maryland
$541K +$541K +17,084 New
Wolverine Trading
98
Wolverine Trading
Illinois
$520K +$520K +17,337 New
KeyBank National Association
99
KeyBank National Association
Ohio
$483K +$483K +15,245 New
M&T Bank
100
M&T Bank
New York
$474K +$234K +7,386 +97%
2 3
4
5 6