Purple Innovation
PRPL
77 hedge funds and large institutions have $119M invested in Purple Innovation in 2020 Q1 according to their latest regulatory filings, with 27 funds opening new positions, 27 increasing their positions, 16 reducing their positions, and 10 closing their positions.
170% more first-time investments, than exits
New positions opened: 27 | Existing positions closed: 10
69% more repeat investments, than reductions
Existing positions increased: 27 | Existing positions reduced: 16
26% more funds holding
Funds holding: 61 → 77 (+16)
3.04% less ownership
Funds ownership: 6.56% → 3.52% (-3%)
21% less capital invested
Capital invested by funds: $151M → $119M (-$32.3M)
67% less funds holding in top 10
Funds holding in top 10: 3 → 1 (-2)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
WCM
Woodson Capital Management
Greenwich,
Connecticut
|
+$14.6M |
| 2 |
GGHC
Gilder Gagnon Howe & Co
New York
|
+$10.8M |
| 3 |
JP Morgan Chase
New York
|
+$6.63M |
| 4 |
WA
Wasatch Advisors
Salt Lake City,
Utah
|
+$6.52M |
| 5 |
Principal Financial Group
Des Moines,
Iowa
|
+$5.39M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
JGC
J. Goldman & Co
New York
|
-$7.61M |
| 2 |
NC
Nokomis Capital
Dallas,
Texas
|
-$3.91M |
| 3 |
SCM
Stormborn Capital Management
Greenwich,
Connecticut
|
-$3.09M |
| 4 |
AIC
AWM Investment Company
New York
|
-$2.3M |
| 5 |
PI
Putnam Investments
Boston,
Massachusetts
|
-$1.88M |
| Name | Holding | Trade Value |
Shares Change |
Change in Stake |
|
|---|---|---|---|---|---|
|
AIP
76
Ameritas Investment Partners
Lincoln,
Nebraska
| $2K | – | – | – |
|
77
Osaic Holdings
Scottsdale,
Arizona
| $2K | +$4.16K | +15 | New |
|
|
SCM
78
Stormborn Capital Management
Greenwich,
Connecticut
| – | -$3.09M | -14,200 | Closed |
|
|
PM
79
Precept Management
Dallas,
Texas
| – | -$1.44M | -6,600 | Closed |
|
|
MPAM
80
Monarch Partners Asset Management
Boston,
Massachusetts
| – | -$1.03M | -4,732 | Closed |
|
|
MS
81
Maven Securities
St Helier,
Jersey
| – | -$347K | -1,600 | Closed |
|
|
LI
82
Leap Investments
Chicago,
Illinois
| – | -$288K | -1,323 | Closed |
|
|
QSS
83
Quantitative Systematic Strategies
Ponte Vedra Beach,
Florida
| – | -$287K | -1,320 | Closed |
|
84
Millennium Management
New York
| – | -$123K | -565 | Closed |
|
85
Squarepoint
New York
| – | -$117K | -535 | Closed |
|
86
Russell Investments Group
London,
United Kingdom
| – | -$78K | -360 | Closed |
|
|
TRCT
87
Tower Research Capital (TRC)
New York
| – | -$15K | -68 | Closed |
|
PRPL Hedge Fund Activity: Q1 2020 in Review
77 of the 4,538 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q1 2020, worth a combined $119M — down 21% from $151M a quarter earlier.
Buyers outnumbered sellers: 27 funds opened new PRPL positions and 10 closed out — a net gain of 17 holders — while 27 added to existing stakes and 16 trimmed.
The largest buyer was Woodson Capital Management, adding an estimated $14.6M. The largest seller was J. Goldman & Co, cutting an estimated $7.61M.
- 77 institutional investors held Purple Innovation (PRPL) as of Q1 2020, up from 61 in Q4 2019.
- Funds reported $119M of Purple Innovation stock for Q1 2020, down 21% quarter-over-quarter.
- 27 funds opened new Purple Innovation positions in Q1 2020 and 10 closed out, a net change of +17 holders.
- The largest Purple Innovation buyer in Q1 2020 was Woodson Capital Management, an estimated $14.6M added.
- The largest Purple Innovation seller in Q1 2020 was J. Goldman & Co, an estimated $7.61M sold.
Based on aggregated 13F filings for Q1 2020.