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Purple Innovation

160 hedge funds and large institutions have $2.05B invested in Purple Innovation in 2020 Q4 according to their latest regulatory filings, with 47 funds opening new positions, 42 increasing their positions, 60 reducing their positions, and 31 closing their positions.

New
Increased
Maintained
Reduced
Closed

178% more call options, than puts

Call options by funds: $45.7M | Put options by funds: $16.4M

52% more first-time investments, than exits

New positions opened: 47 | Existing positions closed: 31

51% more capital invested

Capital invested by funds: $1.36B → $2.05B (+$694M)

10% more funds holding

Funds holding: 146160 (+14)

0% more funds holding in top 10

Funds holding in top 10: 1010 (0)

0.23% less ownership

Funds ownership: 4.13%3.9% (-0.23%)

30% less repeat investments, than reductions

Existing positions increased: 42 | Existing positions reduced: 60

Holders
160
Holders Change
+14
Holders Change %
+9.59%
% of All Funds
2.83%
Holding in Top 10
10
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
0.18%
New
47
Increased
42
Reduced
60
Closed
31
Calls
$45.7M
Puts
$16.4M
Net Calls
+$29.3M
Net Calls Change
+$22.6M
Name Holding Trade Value Shares
Change
Change in
Stake
Morgan Stanley
51
Morgan Stanley
New York
$4.85M -$3.12M -4,276 -42%
Charles Schwab
52
Charles Schwab
California
$4.71M -$176K -241 -4%
Russell Investments Group
53
Russell Investments Group
United Kingdom
$4.5M +$1.34M +1,837 +51%
Ohio Public Employees Retirement System (OPERS)
54
Ohio Public Employees Retirement System (OPERS)
Ohio
$4.36M
ES
55
Equitec Specialists
Illinois
$3.42M +$3.03M +4,159 New
JG
56
Jefferies Group
New York
$3.29M -$6.12M -8,400 -68%
Bank of New York Mellon
57
Bank of New York Mellon
New York
$3.01M +$855K +1,173 +47%
Schroder Investment Management Group
58
Schroder Investment Management Group
United Kingdom
$2.95M -$535K -734 -17%
Connor, Clark & Lunn Investment Management (CC&L)
59
Connor, Clark & Lunn Investment Management (CC&L)
British Columbia, Canada
$2.94M +$2.03M +2,786 +353%
Group One Trading
60
Group One Trading
Illinois
$2.93M +$1.11M +1,526 +75%
AQR Capital Management
61
AQR Capital Management
Connecticut
$2.75M -$1.35M -1,850 -36%
DLCIG
62
D.L. Carlson Investment Group
New Hampshire
$2.71M +$2.39M +3,286 New
Adage Capital Partners
63
Adage Capital Partners
Massachusetts
$2.69M +$2.38M +3,266 New
Parallax Volatility Advisers
64
Parallax Volatility Advisers
California
$2.68M +$1.33M +1,818 +127%
GC
65
Globeflex Capital
California
$2.49M +$50.3K +69 +2%
Swiss National Bank
66
Swiss National Bank
Switzerland
$2.4M +$2.12M +2,908 New
ECM
67
EMC Capital Management
Texas
$2.25M +$1.99M +2,737 New
WAM
68
Wolverine Asset Management
Illinois
$2.21M +$1.96M +2,690 New
Franklin Resources
69
Franklin Resources
California
$2.04M
EF
70
Empowered Funds
Pennsylvania
$1.95M +$1.72M +2,364 New
Bank of Montreal
71
Bank of Montreal
Ontario, Canada
$1.92M -$139K -191 -8%
LPL Financial
72
LPL Financial
California
$1.86M +$155K +213 +10%
Citadel Advisors
73
Citadel Advisors
Florida
$1.84M +$1.02M +1,402 +168%
CL
74
CPWM LLC
Washington
$1.78M +$13.8K +19 +0.9%
QSS
75
Quantitative Systematic Strategies
Florida
$1.64M -$508K -697 -26%

PRPL Hedge Fund Activity: Q4 2020 in Review

160 of the 5,651 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q4 2020, worth a combined $2.05B — up 51% from $1.36B a quarter earlier.

Buyers outnumbered sellers: 47 funds opened new PRPL positions and 31 closed out — a net gain of 16 holders — while 42 added to existing stakes and 60 trimmed.

The largest buyer was Fidelity Investments, opening a new position worth an estimated $154M. The largest seller was Woodson Capital Management, cutting an estimated $58.3M.

  • 160 institutional investors held Purple Innovation (PRPL) as of Q4 2020, up from 146 in Q3 2020.
  • Funds reported $2.05B of Purple Innovation stock for Q4 2020, up 51% quarter-over-quarter.
  • 47 funds opened new Purple Innovation positions in Q4 2020 and 31 closed out, a net change of +16 holders.
  • The largest Purple Innovation buyer in Q4 2020 was Fidelity Investments, an estimated $154M added.
  • The largest Purple Innovation seller in Q4 2020 was Woodson Capital Management, an estimated $58.3M sold.

Based on aggregated 13F filings for Q4 2020.