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Purple Innovation
PRPL

61 hedge funds and large institutions have $151M invested in Purple Innovation in 2019 Q4 according to their latest regulatory filings, with 29 funds opening new positions, 21 increasing their positions, 2 reducing their positions, and 4 closing their positions.

New
Increased
Maintained
Reduced
Closed

950% more repeat investments, than reductions

Existing positions increased: 21 | Existing positions reduced: 2

625% more first-time investments, than exits

New positions opened: 29 | Existing positions closed: 4

200% more funds holding in top 10

Funds holding in top 10: 1 → 3 (+2)

183% more capital invested

Capital invested by funds: $53.4M → $151M (+$97.7M)

65% more funds holding

Funds holding: 37 → 61 (+24)

3.69% more ownership

Funds ownership: 2.87% → 6.56% (+3.7%)

Holders
61
Holders Change
+24
Holders Change %
+64.86%
% of All Funds
1.2%
Holding in Top 10
3
Holding in Top 10 Change
+2
Holding in Top 10 Change %
+200%
% of All Funds
0.06%
New
29
Increased
21
Reduced
2
Closed
4
Calls
–
Puts
–
Net Calls
–
Net Calls Change
–

Top Buyers

Rank Fund Capital Flow
1
CCM
Coliseum Capital Management
Connecticut
+$15.4M
2
HRCM
Hood River Capital Management
Florida
+$8.59M
3
WCM
Woodson Capital Management
Connecticut
+$7.89M
4
JGC
J. Goldman & Co
New York
+$5.75M
5
BGIM
Brandywine Global Investment Management
Pennsylvania
+$4.98M

Top Sellers

Rank Fund Capital Flow
1
RA
Royce & Associates
New York
-$979K
2
Marshall Wace
Marshall Wace
United Kingdom
-$128K
3
Victory Capital Management
Victory Capital Management
Texas
-$18K
4
LPL Financial
LPL Financial
California
-$10.8K
5
Bank of New York Mellon
Bank of New York Mellon
New York
-$10.4K
Name Holding Trade Value Shares
Change 		Change in
Stake
TRCT
51
Tower Research Capital (TRC)
New York
$15K +$1.93K +10 +17%
BNP Paribas Financial Markets
52
BNP Paribas Financial Markets
France
$14.7K +$7.91K +41 +152%
Citigroup
53
Citigroup
New York
$14K +$8.29K +43 +187%
SO
54
STRS Ohio
Ohio
$11K – – –
Legal & General Group
55
Legal & General Group
United Kingdom
$10K – – –
Bank of Montreal
56
Bank of Montreal
Ontario, Canada
$9K +$5.01K +26 +200%
SBL
57
Sargent Bickham Lagudis
Colorado
$5K – – –
Royal Bank of Canada
58
Royal Bank of Canada
Ontario, Canada
$5K +$4.43K +23 +2,300%
AIP
59
Ameritas Investment Partners
Nebraska
$3K – – –
PCM
60
Prelude Capital Management
New York
$2K +$1.54K +8 New
LTFS
61
Ladenburg Thalmann Financial Services
Florida
$1K – – –
RA
62
Royce & Associates
New York
– -$979K -5,198 Closed
Marshall Wace
63
Marshall Wace
United Kingdom
– -$128K -682 Closed
Victory Capital Management
64
Victory Capital Management
Texas
– -$18K -93 Closed
SFS
65
Sowell Financial Services
Arkansas
– -$3K -15 Closed
Federated Hermes
66
Federated Hermes
Pennsylvania
– -$1K – –
1 2
3

PRPL Hedge Fund Activity: Q4 2019 in Review

61 of the 5,075 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q4 2019, worth a combined $151M — up 183% from $53.4M a quarter earlier.

Buyers outnumbered sellers: 29 funds opened new PRPL positions and 4 closed out — a net gain of 25 holders — while 21 added to existing stakes and 2 trimmed.

The largest buyer was Coliseum Capital Management, adding an estimated $15.4M. The largest seller was Royce & Associates, exiting entirely with an estimated $979K sold.

  • 61 institutional investors held Purple Innovation (PRPL) as of Q4 2019, up from 37 in Q3 2019.
  • Funds reported $151M of Purple Innovation stock for Q4 2019, up 183% quarter-over-quarter.
  • 29 funds opened new Purple Innovation positions in Q4 2019 and 4 closed out, a net change of +25 holders.
  • The largest Purple Innovation buyer in Q4 2019 was Coliseum Capital Management, an estimated $15.4M added.
  • The largest Purple Innovation seller in Q4 2019 was Royce & Associates, an estimated $979K sold.

Based on aggregated 13F filings for Q4 2019.