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Purple Innovation
PRPL

137 hedge funds and large institutions have $994M invested in Purple Innovation in 2021 Q4 according to their latest regulatory filings, with 37 funds opening new positions, 47 increasing their positions, 37 reducing their positions, and 32 closing their positions.

New
Increased
Maintained
Reduced
Closed

30% more call options, than puts

Call options by funds: $16.6M | Put options by funds: $12.8M

27% more repeat investments, than reductions

Existing positions increased: 47 | Existing positions reduced: 37

16% more first-time investments, than exits

New positions opened: 37 | Existing positions closed: 32

3% more funds holding

Funds holding: 133 → 137 (+4)

0.25% more ownership

Funds ownership: 4.27% → 4.51% (+0.25%)

33% less capital invested

Capital invested by funds: $1.49B → $994M (-$495M)

33% less funds holding in top 10

Funds holding in top 10: 3 → 2 (-1)

Holders
137
Holders Change
+4
Holders Change %
+3.01%
% of All Funds
2.11%
Holding in Top 10
2
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-33.33%
% of All Funds
0.03%
New
37
Increased
47
Reduced
37
Closed
32
Calls
$16.6M
Puts
$12.8M
Net Calls
+$3.79M
Net Calls Change
+$11.5M

Top Buyers

Rank Fund Capital Flow
1
CCM
Coliseum Capital Management
Connecticut
+$133M
2
VBA
Van Berkom & Associates
Quebec, Canada
+$55.1M
3
SIC
Schwartz Investment Counsel
Michigan
+$52.6M
4
Bank of America
Bank of America
North Carolina
+$29M
5
BCP
Bayberry Capital Partners
New York
+$19.1M

Top Sellers

Rank Fund Capital Flow
1
ACH
ArrowMark Colorado Holdings
Colorado
-$73.5M
2
HRCM
Hawk Ridge Capital Management
California
-$44.5M
3
Capital Research Global Investors
Capital Research Global Investors
California
-$34.8M
4
Lord, Abbett & Co
Lord, Abbett & Co
New Jersey
-$31.5M
5
BTP
Bloom Tree Partners
New York
-$30.9M
Name Holding Trade Value Shares
Change 		Change in
Stake
Millennium Management
26
Millennium Management
New York
$4.16M +$3.5M +9,025 +258%
Dimensional Fund Advisors
27
Dimensional Fund Advisors
Texas
$4.09M -$284K -734 -6%
LAM
28
Lapides Asset Management
Connecticut
$3.87M +$2.14M +5,524 +90%
WA
29
Watchtower Advisors
Connecticut
$3.78M +$4.41M +11,381 New
Susquehanna International Group
30
Susquehanna International Group
Pennsylvania
$3.67M -$325K -839 -7%
Goldman Sachs
31
Goldman Sachs
New York
$3.22M +$1.91M +4,943 +104%
Morgan Stanley
32
Morgan Stanley
New York
$2.94M +$1.68M +4,340 +96%
Ohio Public Employees Retirement System (OPERS)
33
Ohio Public Employees Retirement System (OPERS)
Ohio
$2.89M – – –
Bank of New York Mellon
34
Bank of New York Mellon
New York
$2.37M -$889K -2,294 -24%
Assenagon Asset Management
35
Assenagon Asset Management
Luxembourg
$2.36M +$2.76M +7,121 New
N
36
Nuveen
North Carolina
$2.02M -$1.42M -3,653 -29%
Ameriprise
37
Ameriprise
Minnesota
$2.01M -$24.4K -63 -1%
Swiss National Bank
38
Swiss National Bank
Switzerland
$1.75M – – –
Mercer Global Advisors
39
Mercer Global Advisors
Colorado
$1.47M +$1.71M +4,422 New
Stifel Financial
40
Stifel Financial
Missouri
$1.39M +$1.62M +4,192 New
Tudor Investment Corp
41
Tudor Investment Corp
Connecticut
$1.21M +$17K +44 +1%
JP Morgan Chase
42
JP Morgan Chase
New York
$1.21M -$3.49K -9 -0.2%
CL
43
CPWM LLC
Washington
$1.13M – – –
California State Teachers Retirement System (CalSTRS)
44
California State Teachers Retirement System (CalSTRS)
California
$1.08M +$22.1K +57 +2%
AIM
45
Aigen Investment Management
New York
$1.01M +$1.56M +4,036 New
BNP Paribas Financial Markets
46
BNP Paribas Financial Markets
France
$1.01M +$1.02M +2,629 +617%
GIPM
47
G2 Investment Partners Management
New York
$995K +$1.16M +3,000 New
SSA
48
Schonfeld Strategic Advisors
New York
$929K +$1.08M +2,800 New
Walleye Trading
49
Walleye Trading
New York
$928K +$1.08M +2,797 New
Franklin Resources
50
Franklin Resources
California
$832K +$3.49K +9 +0.4%
1
2
3 4 5

PRPL Hedge Fund Activity: Q4 2021 in Review

137 of the 6,498 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q4 2021, worth a combined $994M — down 33% from $1.49B a quarter earlier.

Buyers outnumbered sellers: 37 funds opened new PRPL positions and 32 closed out — a net gain of 5 holders — while 47 added to existing stakes and 37 trimmed.

The largest buyer was Coliseum Capital Management, adding an estimated $133M. The largest seller was ArrowMark Colorado Holdings, exiting entirely with an estimated $73.5M sold.

  • 137 institutional investors held Purple Innovation (PRPL) as of Q4 2021, up from 133 in Q3 2021.
  • Funds reported $994M of Purple Innovation stock for Q4 2021, down 33% quarter-over-quarter.
  • 37 funds opened new Purple Innovation positions in Q4 2021 and 32 closed out, a net change of +5 holders.
  • The largest Purple Innovation buyer in Q4 2021 was Coliseum Capital Management, an estimated $133M added.
  • The largest Purple Innovation seller in Q4 2021 was ArrowMark Colorado Holdings, an estimated $73.5M sold.

Based on aggregated 13F filings for Q4 2021.