We are live on ! Find out more
PRPL icon

Purple Innovation
PRPL

133 hedge funds and large institutions have $1.49B invested in Purple Innovation in 2021 Q3 according to their latest regulatory filings, with 15 funds opening new positions, 67 increasing their positions, 31 reducing their positions, and 42 closing their positions.

New
Increased
Maintained
Reduced
Closed

116% more repeat investments, than reductions

Existing positions increased: 67 | Existing positions reduced: 31

0.29% more ownership

Funds ownership: 3.98% → 4.27% (+0.29%)

14% less capital invested

Capital invested by funds: $1.74B → $1.49B (-$251M)

17% less funds holding

Funds holding: 160 → 133 (-27)

25% less funds holding in top 10

Funds holding in top 10: 4 → 3 (-1)

32% less call options, than puts

Call options by funds: $16.5M | Put options by funds: $24.2M

64% less first-time investments, than exits

New positions opened: 15 | Existing positions closed: 42

Holders
133
Holders Change
-27
Holders Change %
-16.88%
% of All Funds
2.33%
Holding in Top 10
3
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-25%
% of All Funds
0.05%
New
15
Increased
67
Reduced
31
Closed
42
Calls
$16.5M
Puts
$24.2M
Net Calls
-$7.71M
Net Calls Change
+$17.4M

Top Buyers

Rank Fund Capital Flow
1
ACH
ArrowMark Colorado Holdings
Colorado
+$66.2M
2
Fidelity Investments
Fidelity Investments
Massachusetts
+$41.8M
3
WA
Wasatch Advisors
Utah
+$40.7M
4
VBA
Van Berkom & Associates
Quebec, Canada
+$32.5M
5
Adage Capital Partners
Adage Capital Partners
Massachusetts
+$12.5M

Top Sellers

Rank Fund Capital Flow
1
Victory Capital Management
Victory Capital Management
Texas
-$44.2M
2
GGHC
Gilder Gagnon Howe & Co
New York
-$10M
3
Wells Fargo
Wells Fargo
California
-$9.5M
4
Norges Bank
Norges Bank
Norway
-$8.85M
5
GIM
Granahan Investment Management
Massachusetts
-$7.5M
Name Holding Trade Value Shares
Change 		Change in
Stake
SPC
26
Stony Point Capital
New York
$10.6M +$5.85M +9,364 +87%
Adage Capital Partners
27
Adage Capital Partners
Massachusetts
$10.5M +$12.5M +20,000 New
Charles Schwab
28
Charles Schwab
California
$8.46M +$113K +181 +1%
N
29
Nuveen
North Carolina
$7.18M -$6.54M -10,459 -45%
Dimensional Fund Advisors
30
Dimensional Fund Advisors
Texas
$6.86M +$2.11M +3,382 +35%
SI
31
Scout Investments
Missouri
$6.76M +$8.05M +12,869 New
Citadel Advisors
32
Citadel Advisors
Florida
$6.52M +$4.71M +7,532 +154%
Susquehanna International Group
33
Susquehanna International Group
Pennsylvania
$6.26M -$1.65M -2,642 -18%
Voloridge Investment Management
34
Voloridge Investment Management
Florida
$6.25M +$4.95M +7,914 +199%
Bank of America
35
Bank of America
North Carolina
$5.41M -$1.26M -2,015 -16%
Bank of New York Mellon
36
Bank of New York Mellon
New York
$4.96M +$693K +1,109 +13%
Ohio Public Employees Retirement System (OPERS)
37
Ohio Public Employees Retirement System (OPERS)
Ohio
$4.57M +$1.2M +1,924 +28%
Bank of Montreal
38
Bank of Montreal
Ontario, Canada
$4.46M +$3.65M +5,833 +258%
MHP
39
Manatuck Hill Partners
Connecticut
$4.38M -$4.47M -7,152 -46%
BGIM
40
Brandywine Global Investment Management
Pennsylvania
$4.06M -$57.5K -92 -1%
AIMCA
41
Alberta Investment Management Corp (AIMCo)
Alberta, Canada
$3.78M +$4.5M +7,200 New
LAM
42
Lapides Asset Management
Connecticut
$3.23M +$855K +1,368 +29%
Ameriprise
43
Ameriprise
Minnesota
$3.21M +$1.56M +2,496 +69%
Swiss National Bank
44
Swiss National Bank
Switzerland
$2.76M – – –
ER
45
EVR Research
Virginia
$2.73M +$3.25M +5,200 New
Goldman Sachs
46
Goldman Sachs
New York
$2.5M +$107K +171 +4%
PI
47
Putnam Investments
Massachusetts
$2.4M +$82.5K +132 +3%
Morgan Stanley
48
Morgan Stanley
New York
$2.38M -$38.8K -62 -1%
Jane Street
49
Jane Street
New York
$2.26M +$2.69M +4,295 New
RA
50
Royce & Associates
New York
$1.98M – – –
1
2
3 4 5

PRPL Hedge Fund Activity: Q3 2021 in Review

133 of the 5,712 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q3 2021, worth a combined $1.49B — down 14% from $1.74B a quarter earlier.

Sellers outnumbered buyers: 42 funds closed out of PRPL and 15 opened new positions — a net loss of 27 holders — while 31 trimmed existing stakes and 67 added.

The largest buyer was ArrowMark Colorado Holdings, adding an estimated $66.2M. The largest seller was Victory Capital Management, exiting entirely with an estimated $44.2M sold.

  • 133 institutional investors held Purple Innovation (PRPL) as of Q3 2021, down from 160 in Q2 2021.
  • Funds reported $1.49B of Purple Innovation stock for Q3 2021, down 14% quarter-over-quarter.
  • 15 funds opened new Purple Innovation positions in Q3 2021 and 42 closed out, a net change of -27 holders.
  • The largest Purple Innovation buyer in Q3 2021 was ArrowMark Colorado Holdings, an estimated $66.2M added.
  • The largest Purple Innovation seller in Q3 2021 was Victory Capital Management, an estimated $44.2M sold.

Based on aggregated 13F filings for Q3 2021.