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Purple Innovation

162 hedge funds and large institutions have $1.74B invested in Purple Innovation in 2021 Q2 according to their latest regulatory filings, with 39 funds opening new positions, 78 increasing their positions, 35 reducing their positions, and 32 closing their positions.

New
Increased
Maintained
Reduced
Closed

more repeat investments, than reductions

Existing positions increased: | Existing positions reduced:

more first-time investments, than exits

New positions opened: | Existing positions closed:

more funds holding

Funds holding:

more ownership

Funds ownership:

16% less capital invested

Capital invested by funds: $2.08B → $1.74B (-$340M)

20% less funds holding in top 10

Funds holding in top 10: 54 (-1)

59% less call options, than puts

Call options by funds: $17.7M | Put options by funds: $42.8M

Holders
162
Holders Change
Holders Change %
% of All Funds
Holding in Top 10
4
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
New
Increased
Reduced
Closed
Calls
$17.7M
Puts
$42.8M
Net Calls
Net Calls Change

Top Sellers

1 -$193M
2 -$26.5M
3 -$20.6M
4
Goldman Sachs
Goldman Sachs
New York
-$13.2M
5
Wells Fargo
Wells Fargo
California
-$10.2M
Name Holding Trade Value Shares
Change
Change in
Stake
26
$14.5M
27
$10.5M
28
$10.3M
29
$10.2M
30
$9.94M
31
$9.61M
32
$8.13M
33
$7.5M
34
$7.26M
35
$7.11M
36
$6.39M
37
$6.09M
38
$5.75M
39
$5.75M
40
$5.49M
41
$5.28M
42
$5.27M
43
$5.17M
44
$4.93M
45
$4.6M
46
$4.47M
47
$4.27M
48
$3.67M
49
$3.47M
50
$3.22M