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Purple Innovation

61 hedge funds and large institutions have $151M invested in Purple Innovation in 2019 Q4 according to their latest regulatory filings, with 29 funds opening new positions, 21 increasing their positions, 2 reducing their positions, and 4 closing their positions.

New
Increased
Maintained
Reduced
Closed

950% more repeat investments, than reductions

Existing positions increased: 21 | Existing positions reduced: 2

625% more first-time investments, than exits

New positions opened: 29 | Existing positions closed: 4

200% more funds holding in top 10

Funds holding in top 10: 13 (+2)

183% more capital invested

Capital invested by funds: $53.4M → $151M (+$97.7M)

65% more funds holding

Funds holding: 3761 (+24)

3.69% more ownership

Funds ownership: 2.87%6.56% (+3.7%)

Holders
61
Holders Change
+24
Holders Change %
+64.86%
% of All Funds
1.2%
Holding in Top 10
3
Holding in Top 10 Change
+2
Holding in Top 10 Change %
+200%
% of All Funds
0.06%
New
29
Increased
21
Reduced
2
Closed
4
Calls
Puts
Net Calls
Net Calls Change
Name Holding Trade Value Shares
Change
Change in
Stake
Commonwealth Equity Services
26
Commonwealth Equity Services
Massachusetts
$405K
MS
27
Maven Securities
Jersey
$347K +$308K +1,600 New
Arrowstreet Capital
28
Arrowstreet Capital
Massachusetts
$317K +$281K +1,456 New
LI
29
Leap Investments
Illinois
$288K +$255K +1,323 New
QSS
30
Quantitative Systematic Strategies
Florida
$287K +$254K +1,320 New
AC
31
Aristides Capital
Kentucky
$241K +$214K +1,109 New
Goldman Sachs
32
Goldman Sachs
New York
$154K +$136K +707 New
Charles Schwab
33
Charles Schwab
California
$144K +$127K +660 New
AA
34
Ancient Art
Texas
$141K
Millennium Management
35
Millennium Management
New York
$123K +$109K +565 New
Squarepoint
36
Squarepoint
New York
$117K +$103K +535 New
Bank of New York Mellon
37
Bank of New York Mellon
New York
$106K -$10.4K -54 -10%
Wells Fargo
38
Wells Fargo
California
$106K +$3.66K +19 +4%
California State Teachers Retirement System (CalSTRS)
39
California State Teachers Retirement System (CalSTRS)
California
$103K +$47.8K +248 +110%
Morgan Stanley
40
Morgan Stanley
New York
$91K +$67.7K +351 +540%
JP Morgan Chase
41
JP Morgan Chase
New York
$88K +$68.6K +356 +727%
Parallax Volatility Advisers
42
Parallax Volatility Advisers
California
$87K +$77.1K +400 New
Bank of America
43
Bank of America
North Carolina
$86K +$40.9K +212 +115%
UBS Group
44
UBS Group
Switzerland
$83K +$52.1K +270 +239%
Russell Investments Group
45
Russell Investments Group
United Kingdom
$78K +$69.4K +360 New
Deutsche Bank
46
Deutsche Bank
Germany
$74K +$35.1K +182 +112%
Barclays
47
Barclays
United Kingdom
$68K +$45.9K +238 +322%
New York State Common Retirement Fund
48
New York State Common Retirement Fund
New York
$57K
MAM
49
Meeder Asset Management
Ohio
$52K +$45.5K +236 New
AIG
50
American International Group
New York
$42K +$19.3K +100 +106%

PRPL Hedge Fund Activity: Q4 2019 in Review

61 of the 5,075 institutional investors tracked by Wall St. Rank reported a position in Purple Innovation (PRPL) for Q4 2019, worth a combined $151M — up 183% from $53.4M a quarter earlier.

Buyers outnumbered sellers: 29 funds opened new PRPL positions and 4 closed out — a net gain of 25 holders — while 21 added to existing stakes and 2 trimmed.

The largest buyer was Coliseum Capital Management, adding an estimated $15.4M. The largest seller was Royce & Associates, exiting entirely with an estimated $979K sold.

  • 61 institutional investors held Purple Innovation (PRPL) as of Q4 2019, up from 37 in Q3 2019.
  • Funds reported $151M of Purple Innovation stock for Q4 2019, up 183% quarter-over-quarter.
  • 29 funds opened new Purple Innovation positions in Q4 2019 and 4 closed out, a net change of +25 holders.
  • The largest Purple Innovation buyer in Q4 2019 was Coliseum Capital Management, an estimated $15.4M added.
  • The largest Purple Innovation seller in Q4 2019 was Royce & Associates, an estimated $979K sold.

Based on aggregated 13F filings for Q4 2019.