We are live on ! Find out more
WIC

Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+10.38%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+188.9%
AUM
$2.1B
AUM Growth
+$267M
Cap. Flow
+$172M
Cap. Flow %
8.19%
Top 10 Hldgs %
28.16%
Holding
129
New
6
Increased
73
Reduced
28
Closed
4

Top Buys

Rank Stock Value
1
MSI icon
Motorola Solutions
MSI
+$13.6M
2
ABT icon
Abbott
ABT
+$13.3M
3
ACN icon
Accenture
ACN
+$12.4M
4
ADBE icon
Adobe
ADBE
+$11.7M
5
CSCO icon
Cisco
CSCO
+$5.24M

Top Sells

Rank Stock Value
1
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$18.2M
2
TXN icon
Texas Instruments
TXN
+$8.22M
3
GNRC icon
Generac Holdings
GNRC
+$7.87M
4
STRL icon
Sterling Infrastructure
STRL
+$5.67M
5
MSM icon
MSC Industrial Direct
MSM
+$927K

Sector Composition

Rank Sector Weight
1 Technology 26.66%
2 Healthcare 18.11%
3 Industrials 17.7%
4 Financials 8.4%
5 Consumer Discretionary 8.11%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PAR icon
101
PAR Technology
PAR
$818M
$733K 0.03%
42,057
-22,538
-35% -$325K
GLW icon
102
Corning
GLW
$133B
$704K 0.03%
2,756
– –
OEF icon
103
iShares S&P 100 ETF
OEF
$20.5B
$595K 0.03%
1,627
-27
-2% -$9.67K
IBM icon
104
IBM
IBM
$221B
$551K 0.03%
1,958
+23
+1% +$5.79K
VENU
105
Venu Holding Corp
VENU
$112M
$496K 0.02%
218,633
– –
VTI icon
106
Vanguard Morningstar Total Stock Market ETF
VTI
$688B
$483K 0.02%
1,304
+11
+0.9% +$3.93K
GOOG icon
107
Alphabet (Google) Class C
GOOG
$4.1T
$481K 0.02%
1,360
+69
+5% +$24.7K
DTD icon
108
WisdomTree US Total Dividend Fund
DTD
$1.67B
$456K 0.02%
4,891
– –
AMZN icon
109
Amazon
AMZN
$2.79T
$451K 0.02%
1,893
+548
+41% +$138K
QXO
110
QXO Inc
QXO
$13.9B
$432K 0.02%
24,980
– –
SO icon
111
Southern Company
SO
$101B
$426K 0.02%
4,447
– –
SUN icon
112
Sunoco
SUN
$14.2B
$330K 0.02%
4,883
– –
IVW icon
113
iShares S&P 500 Growth ETF
IVW
$77.1B
$265K 0.01%
1,929
– –
ABBV icon
114
AbbVie
ABBV
$453B
$258K 0.01%
1,024
+60
+6% +$12.9K
IEFA icon
115
iShares Core MSCI EAFE ETF
IEFA
$196B
$254K 0.01%
2,634
– –
WFC icon
116
Wells Fargo
WFC
$272B
$231K 0.01%
2,800
– –
QQQ icon
117
Invesco QQQ Trust
QQQ
$489B
$221K 0.01%
+300
New +$206K
IAU icon
118
iShares Gold Trust
IAU
$65.8B
$208K 0.01%
2,750
– –
XPOF icon
119
Xponential Fitness
XPOF
$207M
$208K 0.01%
+30,000
New +$190K
WMT icon
120
Walmart Inc
WMT
$850B
$207K 0.01%
+1,826
New +$227K
SMMT icon
121
Summit Therapeutics
SMMT
$14B
$146K 0.01%
10,000
– –
FLO icon
122
Flowers Foods
FLO
$1.33B
$81.3K ﹤0.01%
10,294
– –
MCK icon
123
McKesson
MCK
$106B
– –
-262
Closed -$227K
MUR icon
124
Murphy Oil
MUR
$5.22B
– –
-5,405
Closed -$223K
TG icon
125
Tredegar Corp
TG
$270M
– –
-35,000
Closed -$278K
2 3 4
5
6

Similar funds

SCM
Shaolin Capital Management Miami, Florida $2.1B AUM 64.05% 1-Year Est. Return
CFD
Creative Financial Designs Kokomo, Indiana $2.1B AUM 23.1% 1-Year Est. Return
CCM
Cerberus Capital Management New York $2.1B AUM 36.72% 1-Year Est. Return
GWM
GDS Wealth Management Flower Mound, Texas $2.1B AUM 37.73% 1-Year Est. Return
OC
Oakworth Capital Birmingham, Alabama $2.1B AUM 24.07% 1-Year Est. Return
NFG
Nations Financial Group Cedar Rapids, Iowa $2.09B AUM 34.27% 1-Year Est. Return
RCA
Resonant Capital Advisors Madison, Wisconsin $2.09B AUM 20.07% 1-Year Est. Return
OGC
Oak Grove Capital North Hampton, New Hampshire $2.1B AUM 180.88% 1-Year Est. Return

Willis Investment Counsel's Q2 2026 Portfolio in Review

As of Q2 2026, Willis Investment Counsel held 129 positions worth $2.1B, up 15% from $1.83B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel deployed $172M of net new capital in Q2 2026, opening 6 new positions and adding to 73 existing holdings. Its largest new stake was Motorola Solutions: 32,600 shares worth $13.5M.

By sector, the portfolio is most concentrated in Technology at 27% of assets, up from 22% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Texas Instruments, an estimated $8.22M trimmed.

  • Willis Investment Counsel's largest Q2 2026 buy was Motorola Solutions: 32,600 shares worth $13.5M.
  • Willis Investment Counsel added most to Abbott in Q2 2026, an estimated $13.3M increase.
  • Willis Investment Counsel's biggest Q2 2026 reduction was Texas Instruments, cutting an estimated $8.22M.
  • Willis Investment Counsel fully exited Vanguard Morningstar Small-Cap Value ETF in Q2 2026, selling an estimated $18.2M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $2.1B portfolio in Q2 2026.
  • Willis Investment Counsel opened 6 new positions and closed 4 in Q2 2026.
  • Willis Investment Counsel's portfolio value rose 15% quarter-over-quarter to $2.1B.

Based on Willis Investment Counsel's 13F filing for Q2 2026, filed 3 Aug 2026.