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Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
+12.8%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.46B
AUM Growth
+$346M
Cap. Flow
+$202M
Cap. Flow %
13.79%
Top 10 Hldgs %
27.95%
Holding
115
New
9
Increased
46
Reduced
42
Closed
9

Top Buys

Rank Stock Value
1
CLX icon
Clorox
CLX
+$29.6M
2
KMB icon
Kimberly-Clark
KMB
+$26.4M
3
PG icon
Procter & Gamble
PG
+$26.3M
4
HD icon
Home Depot
HD
+$25.5M
5
LLY icon
Eli Lilly
LLY
+$23.9M

Top Sells

Rank Stock Value
1
CAT icon
Caterpillar
CAT
+$14.4M
2
USB icon
US Bancorp
USB
+$10.2M
3
PEP icon
PepsiCo
PEP
+$9.6M
4
TGT icon
Target
TGT
+$9.51M
5
FITB
Fifth Third Bancorp
FITB
+$8.77M

Sector Composition

Rank Sector Weight
1 Technology 16.16%
2 Healthcare 15.89%
3 Financials 14.44%
4 Consumer Staples 13.74%
5 Industrials 12.33%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JNJ icon
1
Johnson & Johnson
JNJ
$644B
$50.7M 3.47%
322,229
+77,360
+32% +$11.4M
ACN icon
2
Accenture
ACN
$105B
$46.6M 3.18%
178,234
+47,639
+36% +$11.4M
TXN icon
3
Texas Instruments
TXN
$248B
$42.8M 2.93%
260,992
+98,704
+61% +$15.3M
MDT icon
4
Medtronic
MDT
$112B
$40.9M 2.8%
349,141
-32,803
-9% -$3.61M
VZ icon
5
Verizon
VZ
$201B
$40.7M 2.79%
693,258
+146,421
+27% +$8.7M
CSCO icon
6
Cisco
CSCO
$460B
$38.9M 2.66%
868,243
+66,682
+8% +$2.74M
PFE icon
7
Pfizer
PFE
$144B
$38.2M 2.61%
1,036,724
-42,787
-4% -$1.57M
PAYX icon
8
Paychex
PAYX
$43.9B
$38M 2.6%
407,486
+91,839
+29% +$8.15M
MMM icon
9
3M
MMM
$93.5B
$36.9M 2.52%
252,443
+24,737
+11% +$3.51M
INTC icon
10
Intel
INTC
$428B
$35.1M 2.4%
704,459
+168,185
+31% +$8.21M
MSFT icon
11
Microsoft
MSFT
$2.92T
$34.7M 2.37%
155,888
+61,349
+65% +$13.2M
KR icon
12
Kroger
KR
$36.8B
$33.4M 2.28%
1,050,515
+204,917
+24% +$6.64M
LMT icon
13
Lockheed Martin
LMT
$133B
$30.7M 2.1%
86,620
+47,220
+120% +$17.4M
CB icon
14
Chubb
CB
$141B
$30.2M 2.06%
195,980
-16,117
-8% -$2.26M
KMB icon
15
Kimberly-Clark
KMB
$37.4B
$29.5M 2.02%
219,130
+188,600
+618% +$26.4M
AFL icon
16
Aflac
AFL
$66.1B
$29.2M 2%
656,654
+8,813
+1% +$361K
CLX icon
17
Clorox
CLX
$12B
$28.8M 1.97%
+142,820
New +$29.6M
MRK icon
18
Merck
MRK
$322B
$28.7M 1.96%
367,340
+77,133
+27% +$5.9M
PG icon
19
Procter & Gamble
PG
$337B
$28.3M 1.93%
203,200
+188,500
+1,282% +$26.3M
LLY icon
20
Eli Lilly
LLY
$1.09T
$27M 1.85%
+160,011
New +$23.9M
BHP icon
21
BHP
BHP
$211B
$26.4M 1.8%
452,169
+227,836
+102% +$11.4M
PEP icon
22
PepsiCo
PEP
$197B
$26M 1.78%
175,236
-67,529
-28% -$9.6M
HR
23
DELISTED
Healthcare Realty Trust Incorporated
HR
$25.8M 1.76%
871,093
+145,417
+20% +$4.37M
HD icon
24
Home Depot
HD
$336B
$24.6M 1.68%
+92,600
New +$25.5M
T icon
25
AT&T
T
$168B
$23.5M 1.61%
1,082,126
+53,048
+5% +$1.14M
1
2 3 4 5

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DE
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KAM
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OQS
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RP
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ABTD
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FCIM
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CPSAC
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Willis Investment Counsel's Q4 2020 Portfolio in Review

As of Q4 2020, Willis Investment Counsel held 115 positions worth $1.46B, up 31% from $1.12B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel deployed $202M of net new capital in Q4 2020, opening 9 new positions and adding to 46 existing holdings. Its largest new stake was Clorox: 142,820 shares worth $28.8M.

By sector, the portfolio is most concentrated in Technology at 16% of assets, up from 14% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was Caterpillar, an estimated $14.4M trimmed.

  • Willis Investment Counsel's largest Q4 2020 buy was Clorox: 142,820 shares worth $28.8M.
  • Willis Investment Counsel added most to Kimberly-Clark in Q4 2020, an estimated $26.4M increase.
  • Willis Investment Counsel's biggest Q4 2020 reduction was Caterpillar, cutting an estimated $14.4M.
  • Willis Investment Counsel fully exited Fifth Third Bancorp in Q4 2020, selling an estimated $8.77M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.46B portfolio in Q4 2020.
  • Willis Investment Counsel opened 9 new positions and closed 9 in Q4 2020.
  • Willis Investment Counsel's portfolio value rose 31% quarter-over-quarter to $1.46B.

Based on Willis Investment Counsel's 13F filing for Q4 2020, filed 11 Feb 2021.