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Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
+9.8%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.65B
AUM Growth
+$184M
Cap. Flow
+$46.2M
Cap. Flow %
2.81%
Top 10 Hldgs %
27.69%
Holding
123
New
17
Increased
48
Reduced
39
Closed
7

Top Buys

Rank Stock Value
1
ADP icon
Automatic Data Processing
ADP
+$17.1M
2
LOW icon
Lowe's Companies
LOW
+$13.1M
3
WMT icon
Walmart Inc
WMT
+$12.3M
4
USB icon
US Bancorp
USB
+$12.2M
5
CLX icon
Clorox
CLX
+$10.7M

Top Sells

Rank Stock Value
1
TRV icon
Travelers Companies
TRV
+$14.1M
2
JWN
Nordstrom
JWN
+$11.6M
3
PEP icon
PepsiCo
PEP
+$9.52M
4
SYY icon
Sysco
SYY
+$8.79M
5
RY icon
Royal Bank of Canada
RY
+$8.44M

Sector Composition

Rank Sector Weight
1 Technology 18.24%
2 Healthcare 14.91%
3 Industrials 13.68%
4 Financials 13.61%
5 Consumer Staples 13.35%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
JNJ icon
1
Johnson & Johnson
JNJ
$643B
$51.5M 3.13%
313,454
-8,775
-3% -$1.42M
ACN icon
2
Accenture
ACN
$101B
$49.2M 2.99%
178,080
-154
-0.1% -$39.8K
TXN icon
3
Texas Instruments
TXN
$253B
$48.7M 2.96%
257,820
-3,172
-1% -$551K
CSCO icon
4
Cisco
CSCO
$456B
$47.1M 2.86%
910,183
+41,940
+5% +$1.97M
VZ icon
5
Verizon
VZ
$201B
$46.7M 2.84%
803,090
+109,832
+16% +$6.2M
MMM icon
6
3M
MMM
$94.1B
$44M 2.67%
272,894
+20,451
+8% +$3.06M
INTC icon
7
Intel
INTC
$435B
$43.8M 2.66%
684,014
-20,445
-3% -$1.22M
PAYX icon
8
Paychex
PAYX
$42.3B
$42.8M 2.6%
436,356
+28,870
+7% +$2.66M
MDT icon
9
Medtronic
MDT
$111B
$41.1M 2.5%
348,096
-1,045
-0.3% -$122K
MSFT icon
10
Microsoft
MSFT
$2.92T
$41M 2.49%
173,820
+17,932
+12% +$4.16M
LMT icon
11
Lockheed Martin
LMT
$134B
$39.7M 2.41%
107,567
+20,947
+24% +$7.19M
CLX icon
12
Clorox
CLX
$12.1B
$38.3M 2.33%
198,559
+55,739
+39% +$10.7M
KR icon
13
Kroger
KR
$36.3B
$37.7M 2.29%
1,048,475
-2,040
-0.2% -$69.7K
PFE icon
14
Pfizer
PFE
$144B
$37M 2.24%
1,019,929
-16,795
-2% -$596K
HD icon
15
Home Depot
HD
$343B
$35.4M 2.15%
116,025
+23,425
+25% +$6.46M
KMB icon
16
Kimberly-Clark
KMB
$37.5B
$35.1M 2.13%
252,630
+33,500
+15% +$4.45M
PG icon
17
Procter & Gamble
PG
$347B
$34.7M 2.11%
256,200
+53,000
+26% +$6.92M
AFL icon
18
Aflac
AFL
$65.9B
$33.5M 2.04%
655,354
-1,300
-0.2% -$62.4K
CB icon
19
Chubb
CB
$141B
$30.8M 1.87%
194,725
-1,255
-0.6% -$202K
USB icon
20
US Bancorp
USB
$100B
$27.3M 1.66%
493,700
+243,500
+97% +$12.2M
MRK icon
21
Merck
MRK
$326B
$27M 1.64%
367,020
-320
-0.1% -$23.6K
LLY icon
22
Eli Lilly
LLY
$1.09T
$26.9M 1.63%
143,911
-16,100
-10% -$3.15M
HR
23
DELISTED
Healthcare Realty Trust Incorporated
HR
$26.4M 1.6%
871,093
T icon
24
AT&T
T
$169B
$24.9M 1.51%
1,087,547
+5,421
+0.5% +$120K
DGX icon
25
Quest Diagnostics
DGX
$26B
$24.6M 1.49%
191,500
-1,700
-0.9% -$209K

Similar funds

Willis Investment Counsel's Q1 2021 Portfolio in Review

As of Q1 2021, Willis Investment Counsel held 123 positions worth $1.65B, up 13% from $1.46B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel's Q1 2021 filing shows 17 new, 48 increased, 39 reduced and 7 closed positions. Its largest new stake was Automatic Data Processing: 98,800 shares worth $18.6M. The largest sale was Travelers Companies, an estimated $14.1M.

By sector, the portfolio is most concentrated in Technology at 18% of assets, up from 16% a quarter earlier, followed by Healthcare and Industrials.

  • Willis Investment Counsel's largest Q1 2021 buy was Automatic Data Processing: 98,800 shares worth $18.6M.
  • Willis Investment Counsel added most to Walmart Inc in Q1 2021, an estimated $12.3M increase.
  • Willis Investment Counsel's biggest Q1 2021 reduction was PepsiCo, cutting an estimated $9.52M.
  • Willis Investment Counsel fully exited Travelers Companies in Q1 2021, selling an estimated $14.1M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.65B portfolio in Q1 2021.
  • Willis Investment Counsel opened 17 new positions and closed 7 in Q1 2021.
  • Willis Investment Counsel's portfolio value rose 13% quarter-over-quarter to $1.65B.

Based on Willis Investment Counsel's 13F filing for Q1 2021, filed 17 May 2021.