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Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
+7.07%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.45B
AUM Growth
+$33.4M
Cap. Flow
-$49.9M
Cap. Flow %
-3.43%
Top 10 Hldgs %
28.13%
Holding
117
New
4
Increased
58
Reduced
21
Closed
10

Top Buys

Rank Stock Value
1
HSY icon
Hershey
HSY
+$16.5M
2
PEP icon
PepsiCo
PEP
+$10.2M
3
MCD icon
McDonald's
MCD
+$8.67M
4
UPS icon
United Parcel Service
UPS
+$7.88M
5
GNRC icon
Generac Holdings
GNRC
+$7.57M

Top Sells

Rank Stock Value
1
USB icon
US Bancorp
USB
+$18.3M
2
ALL icon
Allstate
ALL
+$8.73M
3
MSFT icon
Microsoft
MSFT
+$8.68M
4
TFC icon
Truist Financial
TFC
+$8.07M
5
RL icon
Ralph Lauren
RL
+$7.92M

Sector Composition

Rank Sector Weight
1 Technology 24.89%
2 Healthcare 14.21%
3 Industrials 13.49%
4 Financials 11.71%
5 Consumer Staples 10.18%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JNJ icon
1
Johnson & Johnson
JNJ
$643B
$46.8M 3.22%
295,737
+98
+0% +$15.6K
MSFT icon
2
Microsoft
MSFT
$2.92T
$44.9M 3.09%
106,725
-21,442
-17% -$8.68M
CSCO icon
3
Cisco
CSCO
$456B
$44.2M 3.04%
886,309
+2,415
+0.3% +$120K
TXN icon
4
Texas Instruments
TXN
$253B
$43.7M 3.01%
250,957
+641
+0.3% +$107K
LMT icon
5
Lockheed Martin
LMT
$134B
$40.6M 2.79%
89,150
+585
+0.7% +$256K
ACN icon
6
Accenture
ACN
$101B
$39.7M 2.73%
114,471
-19,059
-14% -$6.95M
PAYX icon
7
Paychex
PAYX
$42.3B
$38.3M 2.63%
311,606
+1,206
+0.4% +$146K
CB icon
8
Chubb
CB
$141B
$37.6M 2.58%
144,973
-10,042
-6% -$2.47M
HD icon
9
Home Depot
HD
$343B
$37M 2.54%
96,470
+229
+0.2% +$83.7K
INTC icon
10
Intel
INTC
$435B
$36.4M 2.5%
824,046
+711
+0.1% +$31.7K
PFE icon
11
Pfizer
PFE
$144B
$33.9M 2.33%
1,220,067
+43,568
+4% +$1.21M
MDT icon
12
Medtronic
MDT
$111B
$30.5M 2.1%
350,537
+1,730
+0.5% +$148K
MRK icon
13
Merck
MRK
$326B
$30.5M 2.1%
231,045
– –
AMAT icon
14
Applied Materials
AMAT
$378B
$30.2M 2.08%
146,572
+228
+0.2% +$41.8K
VZ icon
15
Verizon
VZ
$201B
$28.4M 1.95%
675,914
+1,274
+0.2% +$51.4K
CLX icon
16
Clorox
CLX
$12.1B
$28.2M 1.94%
184,237
+576
+0.3% +$86K
COP icon
17
ConocoPhillips
COP
$139B
$28.1M 1.93%
220,849
+227
+0.1% +$25.9K
PEP icon
18
PepsiCo
PEP
$195B
$27.8M 1.91%
158,660
+60,681
+62% +$10.2M
TROW icon
19
T. Rowe Price
TROW
$26.1B
$26.9M 1.85%
220,249
+11,566
+6% +$1.29M
CAT icon
20
Caterpillar
CAT
$387B
$26.5M 1.82%
72,361
-21,581
-23% -$6.9M
AFL icon
21
Aflac
AFL
$65.9B
$25.5M 1.75%
296,624
-79,912
-21% -$6.55M
XOM icon
22
ExxonMobil
XOM
$634B
$23.9M 1.64%
205,482
+1,183
+0.6% +$124K
BHP icon
23
BHP
BHP
$213B
$23.7M 1.63%
411,298
-54,903
-12% -$3.29M
WMT icon
24
Walmart Inc
WMT
$900B
$23.2M 1.6%
385,545
-45
-0% -$2.58K
TSCO icon
25
Tractor Supply
TSCO
$16.5B
$23M 1.58%
439,980
-65,025
-13% -$3.11M
1
2 3 4 5

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KAM
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OQS
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RP
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ABTD
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FCIM
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Willis Investment Counsel's Q1 2024 Portfolio in Review

As of Q1 2024, Willis Investment Counsel held 117 positions worth $1.45B, up 2.4% from $1.42B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel withdrew a net $49.9M in Q1 2024, closing 10 positions and reducing 21 holdings. Its most notable exit was US Bancorp, an estimated $18.3M position sold in full.

By sector, the portfolio is most concentrated in Technology at 25% of assets, down from 25% a quarter earlier, followed by Healthcare and Industrials.

Against the trend, Willis Investment Counsel opened a new position in Hershey worth $16.6M.

  • Willis Investment Counsel's largest Q1 2024 buy was Hershey: 85,286 shares worth $16.6M.
  • Willis Investment Counsel added most to PepsiCo in Q1 2024, an estimated $10.2M increase.
  • Willis Investment Counsel's biggest Q1 2024 reduction was Microsoft, cutting an estimated $8.68M.
  • Willis Investment Counsel fully exited US Bancorp in Q1 2024, selling an estimated $18.3M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.45B portfolio in Q1 2024.
  • Willis Investment Counsel opened 4 new positions and closed 10 in Q1 2024.
  • Willis Investment Counsel's portfolio value rose 2.4% quarter-over-quarter to $1.45B.

Based on Willis Investment Counsel's 13F filing for Q1 2024, filed 24 Apr 2024.