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Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
+0.06%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.08B
AUM Growth
+$11.4M
Cap. Flow
+$20.1M
Cap. Flow %
1.86%
Top 10 Hldgs %
21.28%
Holding
130
New
2
Increased
89
Reduced
30
Closed
6

Top Buys

Rank Stock Value
1
IBM icon
IBM
IBM
+$6.49M
2
GE icon
GE Aerospace
GE
+$5.36M
3
UVV icon
Universal Corp
UVV
+$3.69M
4
GPC icon
Genuine Parts
GPC
+$3.54M
5
JPM icon
JPMorgan Chase
JPM
+$3.29M

Top Sells

Rank Stock Value
1
STT icon
State Street
STT
+$8.76M
2
TGT icon
Target
TGT
+$8.33M
3
BAX icon
Baxter International
BAX
+$5.88M
4
AGU
Agrium
AGU
+$5.05M
5
MCD icon
McDonald's
MCD
+$4.25M

Sector Composition

Rank Sector Weight
1 Technology 15.05%
2 Financials 12.24%
3 Consumer Staples 12.24%
4 Industrials 11.59%
5 Healthcare 10.79%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
KSS icon
1
Kohl's
KSS
$2.03B
$29M 2.69%
370,520
-7,240
-2% -$493K
CSCO icon
2
Cisco
CSCO
$450B
$25.6M 2.37%
930,952
-35,255
-4% -$992K
PFE icon
3
Pfizer
PFE
$140B
$25M 2.32%
758,725
+97,279
+15% +$3.09M
JNJ icon
4
Johnson & Johnson
JNJ
$635B
$24.9M 2.3%
247,104
+4,250
+2% +$432K
AFL icon
5
Aflac
AFL
$63.9B
$23.5M 2.17%
732,770
+11,560
+2% +$353K
TFC icon
6
Truist Financial
TFC
$63.2B
$22.9M 2.12%
587,175
+10,655
+2% +$402K
MSFT icon
7
Microsoft
MSFT
$2.84T
$22.8M 2.11%
560,822
+41,135
+8% +$1.79M
INTC icon
8
Intel
INTC
$466B
$19.8M 1.84%
633,575
+52,290
+9% +$1.76M
WM icon
9
Waste Management
WM
$95.9B
$18.4M 1.71%
339,795
-16,600
-5% -$883K
CA
10
DELISTED
CA, Inc.
CA
$17.8M 1.65%
544,600
-30,200
-5% -$957K
LLY icon
11
Eli Lilly
LLY
$1.07T
$17.8M 1.65%
244,400
-400
-0.2% -$28.5K
MXIM
12
DELISTED
Maxim Integrated Products
MXIM
$17.5M 1.63%
504,100
-12,000
-2% -$410K
GE icon
13
GE Aerospace
GE
$367B
$17M 1.58%
143,330
+45,029
+46% +$5.36M
MRK icon
14
Merck
MRK
$324B
$16.1M 1.49%
293,230
-33,641
-10% -$1.9M
WFC icon
15
Wells Fargo
WFC
$261B
$15.5M 1.44%
284,795
+34,100
+14% +$1.84M
XOM icon
16
ExxonMobil
XOM
$651B
$14.8M 1.37%
174,200
+20,200
+13% +$1.79M
DD
17
DELISTED
Du Pont De Nemours E I
DD
$14.6M 1.35%
214,391
-1,579
-0.7% -$113K
GSK icon
18
GSK
GSK
$103B
$14.4M 1.33%
248,808
+33,760
+16% +$1.94M
CAT icon
19
Caterpillar
CAT
$409B
$14.2M 1.32%
177,440
+19,620
+12% +$1.63M
VZ icon
20
Verizon
VZ
$194B
$14.2M 1.31%
291,245
+6,500
+2% +$314K
PAYX icon
21
Paychex
PAYX
$40.4B
$14.1M 1.31%
284,050
+13,500
+5% +$656K
RDS.A
22
DELISTED
Royal Dutch Shell PLC ADS Class A
RDS.A
$13.8M 1.28%
230,695
+19,365
+9% +$1.23M
CBRL icon
23
Cracker Barrel
CBRL
$1.2B
$13.5M 1.25%
88,800
-28,000
-24% -$3.96M
TGT icon
24
Target
TGT
$62.1B
$12.8M 1.19%
156,500
-107,800
-41% -$8.33M
JPM icon
25
JPMorgan Chase
JPM
$939B
$12.8M 1.19%
211,800
+55,600
+36% +$3.29M
1
2 3 4 5

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KAM
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AWM
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OQS
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Willis Investment Counsel's Q1 2015 Portfolio in Review

As of Q1 2015, Willis Investment Counsel held 130 positions worth $1.08B, up 1.1% from $1.07B the previous quarter. Its ten largest holdings account for 21% of the portfolio.

Willis Investment Counsel's Q1 2015 filing shows 2 new, 89 increased, 30 reduced and 6 closed positions. Its largest new stake was Hasbro: 45,900 shares worth $2.9M. The largest sale was State Street, an estimated $8.76M.

By sector, the portfolio is most concentrated in Technology at 15% of assets, up from 15% a quarter earlier, followed by Financials and Consumer Staples.

  • Willis Investment Counsel's largest Q1 2015 buy was Hasbro: 45,900 shares worth $2.9M.
  • Willis Investment Counsel added most to IBM in Q1 2015, an estimated $6.49M increase.
  • Willis Investment Counsel's biggest Q1 2015 reduction was Target, cutting an estimated $8.33M.
  • Willis Investment Counsel fully exited State Street in Q1 2015, selling an estimated $8.76M.
  • Willis Investment Counsel's ten largest holdings make up 21% of its $1.08B portfolio in Q1 2015.
  • Willis Investment Counsel opened 2 new positions and closed 6 in Q1 2015.
  • Willis Investment Counsel's portfolio value rose 1.1% quarter-over-quarter to $1.08B.

Based on Willis Investment Counsel's 13F filing for Q1 2015, filed 14 May 2015.