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Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
+4.03%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.12B
AUM Growth
-$173M
Cap. Flow
-$212M
Cap. Flow %
-18.97%
Top 10 Hldgs %
29.56%
Holding
112
New
4
Increased
28
Reduced
56
Closed
6

Top Buys

Rank Stock Value
1
LMT icon
Lockheed Martin
LMT
+$9.43M
2
AEP icon
American Electric Power
AEP
+$7.65M
3
ACN icon
Accenture
ACN
+$2.85M
4
MDT icon
Medtronic
MDT
+$2.08M
5
VZ icon
Verizon
VZ
+$1.91M

Top Sells

Rank Stock Value
1
BHP icon
BHP
BHP
+$19M
2
UPS icon
United Parcel Service
UPS
+$18.2M
3
AAPL icon
Apple
AAPL
+$17.1M
4
DRI icon
Darden Restaurants
DRI
+$12.9M
5
TXN icon
Texas Instruments
TXN
+$12.3M

Sector Composition

Rank Sector Weight
1 Financials 16.9%
2 Healthcare 15.6%
3 Technology 14.24%
4 Industrials 13.39%
5 Consumer Staples 11.52%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MDT icon
1
Medtronic
MDT
$113B
$39.7M 3.56%
381,944
+20,696
+6% +$2.08M
PFE icon
2
Pfizer
PFE
$144B
$37.6M 3.37%
1,079,511
+191
+0% +$6.7K
JNJ icon
3
Johnson & Johnson
JNJ
$644B
$36.5M 3.27%
244,869
-11,035
-4% -$1.63M
PEP icon
4
PepsiCo
PEP
$197B
$33.6M 3.01%
242,765
-108
-0% -$14.7K
VZ icon
5
Verizon
VZ
$201B
$32.5M 2.91%
546,837
+32,793
+6% +$1.91M
CSCO icon
6
Cisco
CSCO
$452B
$31.6M 2.83%
801,561
-470
-0.1% -$20.5K
MMM icon
7
3M
MMM
$92.5B
$30.5M 2.73%
227,706
+5,542
+2% +$746K
CAT icon
8
Caterpillar
CAT
$362B
$29.8M 2.67%
199,823
-40
-0% -$5.62K
ACN icon
9
Accenture
ACN
$106B
$29.5M 2.64%
130,595
+12,437
+11% +$2.85M
KR icon
10
Kroger
KR
$36.8B
$28.7M 2.57%
845,598
-130,965
-13% -$4.52M
INTC icon
11
Intel
INTC
$423B
$27.8M 2.49%
536,274
-15,785
-3% -$821K
PAYX icon
12
Paychex
PAYX
$43.9B
$25.2M 2.26%
315,647
-83,742
-21% -$6.29M
TGT icon
13
Target
TGT
$66.8B
$24.7M 2.21%
156,800
-33,100
-17% -$4.54M
CB icon
14
Chubb
CB
$141B
$24.6M 2.21%
212,097
-150
-0.1% -$18.8K
AFL icon
15
Aflac
AFL
$65.8B
$23.5M 2.11%
647,841
-160
-0% -$5.83K
TXN icon
16
Texas Instruments
TXN
$250B
$23.2M 2.08%
162,288
-90,657
-36% -$12.3M
MRK icon
17
Merck
MRK
$324B
$23M 2.06%
290,207
-38,462
-12% -$3.01M
T icon
18
AT&T
T
$167B
$22.2M 1.99%
1,029,078
– –
DGX icon
19
Quest Diagnostics
DGX
$26B
$22.1M 1.98%
193,300
-29,800
-13% -$3.52M
HR
20
DELISTED
Healthcare Realty Trust Incorporated
HR
$21.9M 1.96%
725,676
– –
DUK icon
21
Duke Energy
DUK
$101B
$21.1M 1.89%
238,771
– –
GPC icon
22
Genuine Parts
GPC
$17.8B
$19.9M 1.78%
209,200
-70,100
-25% -$6.52M
MSFT icon
23
Microsoft
MSFT
$2.94T
$19.9M 1.78%
94,539
-6,423
-6% -$1.35M
SO icon
24
Southern Company
SO
$109B
$18.8M 1.69%
346,915
+19,200
+6% +$1.03M
USB icon
25
US Bancorp
USB
$98.9B
$17.6M 1.58%
491,200
– –
1
2 3 4 5

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Willis Investment Counsel's Q3 2020 Portfolio in Review

As of Q3 2020, Willis Investment Counsel held 112 positions worth $1.12B, down 13% from $1.29B the previous quarter. Its ten largest holdings account for 30% of the portfolio.

Willis Investment Counsel withdrew a net $212M in Q3 2020, closing 6 positions and reducing 56 holdings. Its most notable exit was Home Depot, an estimated $7.24M position sold in full.

By sector, the portfolio is most concentrated in Financials at 17% of assets, down from 17% a quarter earlier, followed by Healthcare and Technology.

Against the trend, Willis Investment Counsel opened a new position in National Beverage worth $380K.

  • Willis Investment Counsel's largest Q3 2020 buy was National Beverage: 11,162 shares worth $380K.
  • Willis Investment Counsel added most to Lockheed Martin in Q3 2020, an estimated $9.43M increase.
  • Willis Investment Counsel's biggest Q3 2020 reduction was BHP, cutting an estimated $19M.
  • Willis Investment Counsel fully exited Home Depot in Q3 2020, selling an estimated $7.24M.
  • Willis Investment Counsel's ten largest holdings make up 30% of its $1.12B portfolio in Q3 2020.
  • Willis Investment Counsel opened 4 new positions and closed 6 in Q3 2020.
  • Willis Investment Counsel's portfolio value fell 13% quarter-over-quarter to $1.12B.

Based on Willis Investment Counsel's 13F filing for Q3 2020, filed 12 Nov 2020.