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Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
+0.98%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.49B
AUM Growth
+$16.5M
Cap. Flow
+$9.42M
Cap. Flow %
0.63%
Top 10 Hldgs %
23.14%
Holding
107
New
1
Increased
71
Reduced
16
Closed
6

Top Buys

Rank Stock Value
1
PAYX icon
Paychex
PAYX
+$19.9M
2
LLY icon
Eli Lilly
LLY
+$12.9M
3
PFE icon
Pfizer
PFE
+$8.51M
4
COP icon
ConocoPhillips
COP
+$6.91M
5
CSCO icon
Cisco
CSCO
+$5.04M

Top Sells

Rank Stock Value
1
UPS icon
United Parcel Service
UPS
+$25.3M
2
STI
SunTrust Banks, Inc.
STI
+$21.8M
3
KMB icon
Kimberly-Clark
KMB
+$19.6M
4
HD icon
Home Depot
HD
+$16.2M
5
CLX icon
Clorox
CLX
+$14.1M

Sector Composition

Rank Sector Weight
1 Financials 18.84%
2 Healthcare 14.96%
3 Technology 14.19%
4 Energy 12.02%
5 Industrials 10.8%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
CSCO icon
1
Cisco
CSCO
$450B
$40.7M 2.73%
824,356
+97,053
+13% +$5.04M
INTC icon
2
Intel
INTC
$466B
$39.4M 2.64%
763,876
-9,345
-1% -$460K
JNJ icon
3
Johnson & Johnson
JNJ
$635B
$38.4M 2.57%
296,563
+25,490
+9% +$3.36M
PFE icon
4
Pfizer
PFE
$140B
$37.2M 2.49%
1,090,700
+234,012
+27% +$8.51M
MDT icon
5
Medtronic
MDT
$107B
$33.7M 2.25%
309,938
+22,126
+8% +$2.31M
MSFT icon
6
Microsoft
MSFT
$2.84T
$32.7M 2.19%
234,935
-6,370
-3% -$876K
PEP icon
7
PepsiCo
PEP
$186B
$32.3M 2.16%
235,688
-3,445
-1% -$458K
TXN icon
8
Texas Instruments
TXN
$255B
$32.2M 2.16%
249,033
-22,073
-8% -$2.72M
RDS.A
9
DELISTED
Royal Dutch Shell PLC ADS Class A
RDS.A
$30.5M 2.04%
517,445
+63,285
+14% +$3.76M
GPC icon
10
Genuine Parts
GPC
$17.1B
$28.7M 1.92%
288,100
+47,600
+20% +$4.57M
WFC icon
11
Wells Fargo
WFC
$261B
$28.6M 1.91%
566,822
+47,298
+9% +$2.23M
XOM icon
12
ExxonMobil
XOM
$651B
$28.4M 1.9%
401,989
+34,922
+10% +$2.53M
T icon
13
AT&T
T
$165B
$28.2M 1.89%
988,312
-33,456
-3% -$886K
LLY icon
14
Eli Lilly
LLY
$1.07T
$27.7M 1.86%
248,011
+116,090
+88% +$12.9M
AFL icon
15
Aflac
AFL
$63.9B
$27.6M 1.85%
527,097
+69,000
+15% +$3.64M
MRK icon
16
Merck
MRK
$324B
$27.5M 1.84%
342,188
-30
-0% -$2.4K
AAPL icon
17
Apple
AAPL
$4.89T
$27.5M 1.84%
490,400
– –
JPM icon
18
JPMorgan Chase
JPM
$939B
$27.4M 1.83%
232,703
+14,454
+7% +$1.63M
VZ icon
19
Verizon
VZ
$194B
$27.2M 1.82%
450,604
+43,961
+11% +$2.53M
USB icon
20
US Bancorp
USB
$99.6B
$27.1M 1.82%
490,000
+25,108
+5% +$1.36M
MMM icon
21
3M
MMM
$89B
$26.3M 1.76%
191,147
+8,554
+5% +$1.2M
CB icon
22
Chubb
CB
$140B
$26.2M 1.76%
162,583
+738
+0.5% +$114K
TFC icon
23
Truist Financial
TFC
$63.2B
$25.9M 1.73%
485,000
+27,353
+6% +$1.36M
BHP icon
24
BHP
BHP
$213B
$25.2M 1.69%
572,500
+51,515
+10% +$2.41M
EMR icon
25
Emerson Electric
EMR
$82.9B
$25M 1.68%
374,200
+51,100
+16% +$3.21M
1
2 3 4

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KAM
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AWM
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Willis Investment Counsel's Q3 2019 Portfolio in Review

As of Q3 2019, Willis Investment Counsel held 107 positions worth $1.49B, up 1.1% from $1.48B the previous quarter. Its ten largest holdings account for 23% of the portfolio.

Willis Investment Counsel's Q3 2019 filing shows 1 new, 71 increased, 16 reduced and 6 closed positions. Its largest new stake was Paychex: 239,665 shares worth $19.8M. The largest sale was United Parcel Service, an estimated $25.3M.

By sector, the portfolio is most concentrated in Financials at 19% of assets, down from 19% a quarter earlier, followed by Healthcare and Technology.

  • Willis Investment Counsel's largest Q3 2019 buy was Paychex: 239,665 shares worth $19.8M.
  • Willis Investment Counsel added most to Eli Lilly in Q3 2019, an estimated $12.9M increase.
  • Willis Investment Counsel's biggest Q3 2019 reduction was Target, cutting an estimated $9.57M.
  • Willis Investment Counsel fully exited United Parcel Service in Q3 2019, selling an estimated $25.3M.
  • Willis Investment Counsel's ten largest holdings make up 23% of its $1.49B portfolio in Q3 2019.
  • Willis Investment Counsel opened 1 new position and closed 6 in Q3 2019.
  • Willis Investment Counsel's portfolio value rose 1.1% quarter-over-quarter to $1.49B.

Based on Willis Investment Counsel's 13F filing for Q3 2019, filed 15 Nov 2019.