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WIC

Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
+2.56%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.71B
AUM Growth
+$221M
Cap. Flow
+$197M
Cap. Flow %
11.56%
Top 10 Hldgs %
27.95%
Holding
123
New
6
Increased
90
Reduced
7
Closed
5

Top Buys

Rank Stock Value
1
ABT icon
Abbott
ABT
+$14.1M
2
TSCO icon
Tractor Supply
TSCO
+$10.1M
3
SNY icon
Sanofi
SNY
+$9.18M
4
ACN icon
Accenture
ACN
+$8.08M
5
LLY icon
Eli Lilly
LLY
+$7.35M

Top Sells

Rank Stock Value
1
VZ icon
Verizon
VZ
+$5.67M
2
MOS icon
The Mosaic Company
MOS
+$3.65M
3
AAP icon
Advance Auto Parts
AAP
+$2.83M
4
TROW icon
T. Rowe Price
TROW
+$1.77M
5
FTRE icon
Fortrea Holdings
FTRE
+$1.39M

Sector Composition

Rank Sector Weight
1 Technology 23.29%
2 Healthcare 15.81%
3 Industrials 14.68%
4 Consumer Staples 12.1%
5 Consumer Discretionary 9.82%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
CSCO icon
1
Cisco
CSCO
$450B
$55.6M 3.26%
801,849
+57,989
+8% +$3.56M
MSFT icon
2
Microsoft
MSFT
$2.84T
$55.2M 3.23%
110,959
+6,701
+6% +$2.91M
JNJ icon
3
Johnson & Johnson
JNJ
$635B
$55M 3.22%
360,134
+28,043
+8% +$4.31M
TXN icon
4
Texas Instruments
TXN
$255B
$54.3M 3.18%
261,671
+32,137
+14% +$5.71M
PAYX icon
5
Paychex
PAYX
$40.4B
$46.7M 2.73%
321,073
+36,275
+13% +$5.46M
LMT icon
6
Lockheed Martin
LMT
$134B
$44M 2.58%
95,103
+7,848
+9% +$3.67M
CB icon
7
Chubb
CB
$140B
$43.7M 2.56%
150,829
+2,884
+2% +$830K
ACN icon
8
Accenture
ACN
$89.9B
$42.5M 2.49%
142,054
+26,528
+23% +$8.08M
PFE icon
9
Pfizer
PFE
$140B
$41.7M 2.44%
1,718,658
+196,230
+13% +$4.58M
HD icon
10
Home Depot
HD
$332B
$38.7M 2.27%
105,558
+8,410
+9% +$3.04M
TSCO icon
11
Tractor Supply
TSCO
$16.3B
$34M 1.99%
643,645
+198,048
+44% +$10.1M
MDT icon
12
Medtronic
MDT
$107B
$33.4M 1.95%
382,676
+30,138
+9% +$2.56M
PG icon
13
Procter & Gamble
PG
$343B
$31.9M 1.87%
200,343
+43,053
+27% +$7.03M
AFL icon
14
Aflac
AFL
$63.9B
$31.3M 1.83%
296,483
+22,153
+8% +$2.33M
CAT icon
15
Caterpillar
CAT
$409B
$30.9M 1.81%
79,608
+5,830
+8% +$1.94M
PEP icon
16
PepsiCo
PEP
$186B
$30M 1.76%
227,452
+31,256
+16% +$4.21M
WMT icon
17
Walmart Inc
WMT
$871B
$29.8M 1.75%
304,826
+2,631
+0.9% +$251K
HSY icon
18
Hershey
HSY
$35.4B
$29.6M 1.73%
178,445
+15,779
+10% +$2.6M
T icon
19
AT&T
T
$165B
$29.3M 1.72%
1,013,610
+40,200
+4% +$1.11M
ETN icon
20
Eaton
ETN
$157B
$27.4M 1.61%
76,840
+15,200
+25% +$4.68M
CLX icon
21
Clorox
CLX
$11.6B
$26.8M 1.57%
222,906
+20,228
+10% +$2.7M
UPS icon
22
United Parcel Service
UPS
$97.6B
$26.3M 1.54%
260,548
+20,817
+9% +$2.05M
SHEL icon
23
Shell
SHEL
$245B
$25.5M 1.5%
362,769
+24,127
+7% +$1.62M
DGX icon
24
Quest Diagnostics
DGX
$25.1B
$24.6M 1.44%
136,900
+16,800
+14% +$2.92M
XOM icon
25
ExxonMobil
XOM
$651B
$24.6M 1.44%
227,789
+17,246
+8% +$1.84M
1
2 3 4 5

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Willis Investment Counsel's Q2 2025 Portfolio in Review

As of Q2 2025, Willis Investment Counsel held 123 positions worth $1.71B, up 15% from $1.49B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel deployed $197M of net new capital in Q2 2025, opening 6 new positions and adding to 90 existing holdings. Its largest new stake was Abbott: 106,966 shares worth $14.5M.

By sector, the portfolio is most concentrated in Technology at 23% of assets, up from 22% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Verizon, an estimated $5.67M trimmed.

  • Willis Investment Counsel's largest Q2 2025 buy was Abbott: 106,966 shares worth $14.5M.
  • Willis Investment Counsel added most to Tractor Supply in Q2 2025, an estimated $10.1M increase.
  • Willis Investment Counsel's biggest Q2 2025 reduction was Verizon, cutting an estimated $5.67M.
  • Willis Investment Counsel fully exited The Mosaic Company in Q2 2025, selling an estimated $3.65M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.71B portfolio in Q2 2025.
  • Willis Investment Counsel opened 6 new positions and closed 5 in Q2 2025.
  • Willis Investment Counsel's portfolio value rose 15% quarter-over-quarter to $1.71B.

Based on Willis Investment Counsel's 13F filing for Q2 2025, filed 12 Aug 2025.