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Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
-0.1%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.75B
AUM Growth
+$57.6M
Cap. Flow
+$66.9M
Cap. Flow %
3.82%
Top 10 Hldgs %
27.53%
Holding
116
New
2
Increased
55
Reduced
38
Closed
6

Top Buys

Rank Stock Value
1
BHP icon
BHP
BHP
+$8.8M
2
CAT icon
Caterpillar
CAT
+$8.44M
3
EMR icon
Emerson Electric
EMR
+$8.3M
4
TSCO icon
Tractor Supply
TSCO
+$8.18M
5
CLX icon
Clorox
CLX
+$6.89M

Top Sells

Rank Stock Value
1
LLY icon
Eli Lilly
LLY
+$15.3M
2
ACN icon
Accenture
ACN
+$9.52M
3
ABB
ABB Ltd
ABB
+$7.72M
4
ADP icon
Automatic Data Processing
ADP
+$7.21M
5
XEL icon
Xcel Energy
XEL
+$6.82M

Sector Composition

Rank Sector Weight
1 Technology 18.01%
2 Healthcare 15.06%
3 Financials 14.59%
4 Consumer Staples 12.85%
5 Industrials 12.75%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JNJ icon
1
Johnson & Johnson
JNJ
$646B
$57.2M 3.27%
354,204
+20,415
+6% +$3.48M
CSCO icon
2
Cisco
CSCO
$458B
$52.1M 2.98%
957,113
-7,665
-0.8% -$430K
MSFT icon
3
Microsoft
MSFT
$2.95T
$50M 2.86%
177,426
+8,193
+5% +$2.38M
TXN icon
4
Texas Instruments
TXN
$254B
$49.6M 2.84%
258,235
+17,594
+7% +$3.35M
MDT icon
5
Medtronic
MDT
$111B
$49.4M 2.82%
394,111
+26,624
+7% +$3.45M
VZ icon
6
Verizon
VZ
$202B
$47.7M 2.73%
883,702
+45,803
+5% +$2.53M
PFE icon
7
Pfizer
PFE
$144B
$46.8M 2.68%
1,088,972
+19,855
+2% +$880K
ACN icon
8
Accenture
ACN
$101B
$45.7M 2.61%
142,853
-29,268
-17% -$9.52M
PAYX icon
9
Paychex
PAYX
$42.5B
$42.3M 2.42%
375,983
+15,808
+4% +$1.78M
INTC icon
10
Intel
INTC
$436B
$40.9M 2.34%
768,139
+65,955
+9% +$3.58M
CLX icon
11
Clorox
CLX
$12B
$40.9M 2.34%
247,109
+39,997
+19% +$6.89M
LMT icon
12
Lockheed Martin
LMT
$134B
$40.4M 2.31%
117,068
+5,085
+5% +$1.84M
KR icon
13
Kroger
KR
$36.5B
$38.7M 2.21%
957,555
-153,705
-14% -$6.45M
MMM icon
14
3M
MMM
$93.8B
$38.6M 2.21%
263,156
-19,173
-7% -$3.11M
CB icon
15
Chubb
CB
$141B
$38.5M 2.2%
221,688
+15,475
+8% +$2.71M
TSCO icon
16
Tractor Supply
TSCO
$16.7B
$35.5M 2.03%
876,880
+210,885
+32% +$8.18M
KMB icon
17
Kimberly-Clark
KMB
$37.7B
$33.8M 1.93%
254,830
– –
AFL icon
18
Aflac
AFL
$65.8B
$32.3M 1.85%
620,384
+42,420
+7% +$2.32M
PG icon
19
Procter & Gamble
PG
$352B
$32.2M 1.84%
230,100
+16,200
+8% +$2.3M
HD icon
20
Home Depot
HD
$343B
$30.9M 1.76%
93,979
+5,151
+6% +$1.69M
DGX icon
21
Quest Diagnostics
DGX
$26B
$27.1M 1.55%
186,200
-3,700
-2% -$541K
CAT icon
22
Caterpillar
CAT
$384B
$27M 1.54%
140,404
+40,550
+41% +$8.44M
TROW icon
23
T. Rowe Price
TROW
$26B
$26.9M 1.54%
136,700
+200
+0.1% +$42.1K
HR
24
DELISTED
Healthcare Realty Trust Incorporated
HR
$25.9M 1.48%
871,093
– –
MRK icon
25
Merck
MRK
$326B
$25.6M 1.46%
340,300
-5,729
-2% -$436K
1
2 3 4 5

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KAM
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AWM
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OQS
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Willis Investment Counsel's Q3 2021 Portfolio in Review

As of Q3 2021, Willis Investment Counsel held 116 positions worth $1.75B, up 3.4% from $1.69B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel deployed $66.9M of net new capital in Q3 2021, opening 2 new positions and adding to 55 existing holdings. Its largest new stake was Applied Materials: 32,775 shares worth $4.22M.

By sector, the portfolio is most concentrated in Technology at 18% of assets, down from 18% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was Eli Lilly, an estimated $15.3M trimmed.

  • Willis Investment Counsel's largest Q3 2021 buy was Applied Materials: 32,775 shares worth $4.22M.
  • Willis Investment Counsel added most to BHP in Q3 2021, an estimated $8.8M increase.
  • Willis Investment Counsel's biggest Q3 2021 reduction was Eli Lilly, cutting an estimated $15.3M.
  • Willis Investment Counsel fully exited ABB Ltd in Q3 2021, selling an estimated $7.72M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.75B portfolio in Q3 2021.
  • Willis Investment Counsel opened 2 new positions and closed 6 in Q3 2021.
  • Willis Investment Counsel's portfolio value rose 3.4% quarter-over-quarter to $1.75B.

Based on Willis Investment Counsel's 13F filing for Q3 2021, filed 17 Nov 2021.