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Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
+4.51%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.83B
AUM Growth
+$120M
Cap. Flow
+$64.5M
Cap. Flow %
3.53%
Top 10 Hldgs %
27.01%
Holding
130
New
12
Increased
60
Reduced
43
Closed
3

Top Buys

Rank Stock Value
1
ACN icon
Accenture
ACN
+$12.1M
2
HUBB icon
Hubbell
HUBB
+$11.2M
3
META icon
Meta Platforms (Facebook)
META
+$11.2M
4
SHW icon
Sherwin-Williams
SHW
+$7.91M
5
LLY icon
Eli Lilly
LLY
+$7.68M

Top Sells

Rank Stock Value
1
AMAT icon
Applied Materials
AMAT
+$9.37M
2
TTE icon
TotalEnergies
TTE
+$7.19M
3
MSM icon
MSC Industrial Direct
MSM
+$6.95M
4
SHEL icon
Shell
SHEL
+$6.4M
5
KVUE icon
Kenvue
KVUE
+$6.38M

Sector Composition

Rank Sector Weight
1 Technology 21.74%
2 Healthcare 16.89%
3 Industrials 15.2%
4 Consumer Staples 11.23%
5 Consumer Discretionary 10.32%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JNJ icon
1
Johnson & Johnson
JNJ
$618B
$66.8M 3.65%
360,135
+1
+0% +$171
MSFT icon
2
Microsoft
MSFT
$3.45T
$57.4M 3.14%
110,824
-135
-0.1% -$68.9K
CSCO icon
3
Cisco
CSCO
$457B
$56.1M 3.07%
819,263
+17,414
+2% +$1.19M
LMT icon
4
Lockheed Martin
LMT
$134B
$49.8M 2.72%
99,778
+4,675
+5% +$2.12M
TXN icon
5
Texas Instruments
TXN
$252B
$48.1M 2.63%
261,625
-46
-0% -$8.99K
ACN icon
6
Accenture
ACN
$102B
$46.5M 2.54%
188,497
+46,443
+33% +$12.1M
PFE icon
7
Pfizer
PFE
$143B
$43.4M 2.37%
1,703,640
-15,018
-0.9% -$371K
HD icon
8
Home Depot
HD
$331B
$42.7M 2.34%
105,498
-60
-0.1% -$23.6K
CB icon
9
Chubb
CB
$135B
$42.5M 2.32%
150,475
-354
-0.2% -$97.4K
PAYX icon
10
Paychex
PAYX
$41.6B
$40.7M 2.23%
321,133
+60
+0% +$8.32K
MDT icon
11
Medtronic
MDT
$109B
$38.3M 2.09%
401,868
+19,192
+5% +$1.76M
CAT icon
12
Caterpillar
CAT
$375B
$37.1M 2.03%
77,731
-1,877
-2% -$801K
TSCO icon
13
Tractor Supply
TSCO
$16.1B
$36.7M 2.01%
644,903
+1,258
+0.2% +$74.1K
HSY icon
14
Hershey
HSY
$35.2B
$33.3M 1.82%
177,778
-667
-0.4% -$121K
AFL icon
15
Aflac
AFL
$64.9B
$32.9M 1.8%
294,140
-2,343
-0.8% -$246K
PG icon
16
Procter & Gamble
PG
$336B
$32.3M 1.77%
210,444
+10,101
+5% +$1.58M
PEP icon
17
PepsiCo
PEP
$190B
$31.9M 1.75%
227,429
-23
-0% -$3.28K
WMT icon
18
Walmart Inc
WMT
$885B
$31.5M 1.72%
305,526
+700
+0.2% +$69.7K
DGX icon
19
Quest Diagnostics
DGX
$25.7B
$28.9M 1.58%
151,800
+14,900
+11% +$2.64M
ETN icon
20
Eaton
ETN
$161B
$28.8M 1.58%
77,073
+233
+0.3% +$84.7K
T icon
21
AT&T
T
$159B
$28.7M 1.57%
1,015,619
+2,009
+0.2% +$57K
CLX icon
22
Clorox
CLX
$11.6B
$28.7M 1.57%
232,400
+9,494
+4% +$1.18M
BHP icon
23
BHP
BHP
$215B
$28.1M 1.54%
504,207
+47,591
+10% +$2.53M
AAPL icon
24
Apple
AAPL
$4.54T
$28M 1.53%
110,059
+414
+0.4% +$93.5K
MRK icon
25
Merck
MRK
$322B
$26.3M 1.44%
313,817
+50,635
+19% +$4.17M
1
2 3 4 5

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Willis Investment Counsel's Q3 2025 Portfolio in Review

As of Q3 2025, Willis Investment Counsel held 130 positions worth $1.83B, up 7% from $1.71B the previous quarter. Its ten largest holdings account for 27% of the portfolio.

Willis Investment Counsel deployed $64.5M of net new capital in Q3 2025, opening 12 new positions and adding to 60 existing holdings. Its largest new stake was Hubbell: 26,048 shares worth $11.2M.

By sector, the portfolio is most concentrated in Technology at 22% of assets, down from 23% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Applied Materials, an estimated $9.37M trimmed.

  • Willis Investment Counsel's largest Q3 2025 buy was Hubbell: 26,048 shares worth $11.2M.
  • Willis Investment Counsel added most to Accenture in Q3 2025, an estimated $12.1M increase.
  • Willis Investment Counsel's biggest Q3 2025 reduction was Applied Materials, cutting an estimated $9.37M.
  • Willis Investment Counsel fully exited TotalEnergies in Q3 2025, selling an estimated $7.19M.
  • Willis Investment Counsel's ten largest holdings make up 27% of its $1.83B portfolio in Q3 2025.
  • Willis Investment Counsel opened 12 new positions and closed 3 in Q3 2025.
  • Willis Investment Counsel's portfolio value rose 7% quarter-over-quarter to $1.83B.

Based on Willis Investment Counsel's 13F filing for Q3 2025, filed 5 Nov 2025.