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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+6.22%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+188.69%
AUM
$1.83B
AUM Growth
-$104M
Cap. Flow
-$177M
Cap. Flow %
-9.64%
Top 10 Hldgs %
27.34%
Holding
135
New
5
Increased
61
Reduced
20
Closed
12

Top Buys

Rank Stock Value
1
ADP icon
Automatic Data Processing
ADP
+$14.4M
2
PAYX icon
Paychex
PAYX
+$10.9M
3
SPGI icon
S&P Global
SPGI
+$6.38M
4
INTU icon
Intuit
INTU
+$6.14M
5
FDS icon
Factset
FDS
+$4.63M

Top Sells

Rank Stock Value
1
WMT icon
Walmart Inc
WMT
+$34M
2
CAT icon
Caterpillar
CAT
+$20.9M
3
KMB icon
Kimberly-Clark
KMB
+$19.9M
4
JNJ icon
Johnson & Johnson
JNJ
+$17.7M
5
GPC icon
Genuine Parts
GPC
+$17.1M

Sector Composition

Rank Sector Weight
1 Technology 21.78%
2 Healthcare 18.52%
3 Industrials 16.88%
4 Consumer Discretionary 8.72%
5 Financials 8.26%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JNJ icon
1
Johnson & Johnson
JNJ
$613B
$70.7M 3.86%
289,418
-75,981
-21% -$17.7M
CSCO icon
2
Cisco
CSCO
$457B
$64.7M 3.53%
834,057
+1,024
+0.1% +$80.2K
LMT icon
3
Lockheed Martin
LMT
$135B
$55.1M 3.01%
91,239
-3,018
-3% -$1.86M
TXN icon
4
Texas Instruments
TXN
$246B
$51.8M 2.83%
266,644
+753
+0.3% +$152K
CB icon
5
Chubb
CB
$134B
$50.1M 2.74%
153,791
+370
+0.2% +$119K
PFE icon
6
Pfizer
PFE
$143B
$48.2M 2.63%
1,717,937
+4,473
+0.3% +$119K
MSFT icon
7
Microsoft
MSFT
$3.62T
$42M 2.29%
113,434
+364
+0.3% +$152K
PAYX icon
8
Paychex
PAYX
$41.9B
$40.3M 2.2%
437,030
+110,358
+34% +$10.9M
XOM icon
9
ExxonMobil
XOM
$643B
$39M 2.13%
229,781
+358
+0.2% +$52.2K
ACN icon
10
Accenture
ACN
$101B
$38.6M 2.11%
194,798
+1,030
+0.5% +$240K
MRK icon
11
Merck
MRK
$316B
$37.7M 2.06%
313,718
– –
HSY icon
12
Hershey
HSY
$35.7B
$37.6M 2.05%
180,961
+417
+0.2% +$87.9K
PEP icon
13
PepsiCo
PEP
$191B
$35.6M 1.94%
229,052
+402
+0.2% +$62.6K
HD icon
14
Home Depot
HD
$339B
$35.4M 1.93%
107,483
+233
+0.2% +$84.9K
CAT icon
15
Caterpillar
CAT
$382B
$35.2M 1.92%
49,686
-30,205
-38% -$20.9M
COP icon
16
ConocoPhillips
COP
$145B
$34M 1.86%
257,433
+672
+0.3% +$74.4K
MDT icon
17
Medtronic
MDT
$111B
$34M 1.86%
392,048
-5,205
-1% -$499K
AFL icon
18
Aflac
AFL
$64.5B
$33.2M 1.81%
302,180
+1,086
+0.4% +$120K
TSCO icon
19
Tractor Supply
TSCO
$16.8B
$31M 1.69%
683,231
+5,540
+0.8% +$282K
PG icon
20
Procter & Gamble
PG
$338B
$30.3M 1.65%
209,767
-253
-0.1% -$38.4K
ADP icon
21
Automatic Data Processing
ADP
$107B
$30.2M 1.65%
148,456
+62,800
+73% +$14.4M
DGX icon
22
Quest Diagnostics
DGX
$25.6B
$29.7M 1.62%
151,800
– –
T icon
23
AT&T
T
$162B
$29.4M 1.61%
1,015,610
– –
SNY icon
24
Sanofi
SNY
$103B
$29.1M 1.59%
604,000
– –
GNRC icon
25
Generac Holdings
GNRC
$11.9B
$28.4M 1.55%
145,421
+2,284
+2% +$439K
1
2 3 4 5

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Willis Investment Counsel's Q1 2026 Portfolio in Review

As of Q1 2026, Willis Investment Counsel held 135 positions worth $1.83B, down 5.4% from $1.94B the previous quarter. Its ten largest holdings account for 27% of the portfolio.

Willis Investment Counsel withdrew a net $177M in Q1 2026, closing 12 positions and reducing 20 holdings. Its most notable exit was Walmart Inc, an estimated $34M position sold in full.

By sector, the portfolio is most concentrated in Technology at 22% of assets, down from 22% a quarter earlier, followed by Healthcare and Industrials.

Against the trend, Willis Investment Counsel opened a new position in S&P Global worth $5.85M.

  • Willis Investment Counsel's largest Q1 2026 buy was S&P Global: 13,745 shares worth $5.85M.
  • Willis Investment Counsel added most to Automatic Data Processing in Q1 2026, an estimated $14.4M increase.
  • Willis Investment Counsel's biggest Q1 2026 reduction was Caterpillar, cutting an estimated $20.9M.
  • Willis Investment Counsel fully exited Walmart Inc in Q1 2026, selling an estimated $34M.
  • Willis Investment Counsel's ten largest holdings make up 27% of its $1.83B portfolio in Q1 2026.
  • Willis Investment Counsel opened 5 new positions and closed 12 in Q1 2026.
  • Willis Investment Counsel's portfolio value fell 5.4% quarter-over-quarter to $1.83B.

Based on Willis Investment Counsel's 13F filing for Q1 2026, filed 5 May 2026.