We are live on ! Find out more
WIC

Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
+1.69%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.94B
AUM Growth
+$107M
Cap. Flow
+$96.7M
Cap. Flow %
5%
Top 10 Hldgs %
26.49%
Holding
131
New
4
Increased
75
Reduced
21
Closed
1

Top Buys

Rank Stock Value
1
WM icon
Waste Management
WM
+$14.7M
2
ABT icon
Abbott
ABT
+$11.8M
3
ADBE icon
Adobe
ADBE
+$8.05M
4
VBR icon
Vanguard Small-Cap Value ETF
VBR
+$5.1M
5
ZTS icon
Zoetis
ZTS
+$3.89M

Top Sells

Rank Stock Value
1
CLX icon
Clorox
CLX
+$3.02M
2
LMT icon
Lockheed Martin
LMT
+$2.64M
3
UPS icon
United Parcel Service
UPS
+$1.72M
4
BHP icon
BHP
BHP
+$1.67M
5
MEDP icon
Medpace
MEDP
+$1.64M

Sector Composition

Rank Sector Weight
1 Technology 22.25%
2 Healthcare 17.94%
3 Industrials 15.79%
4 Consumer Staples 10.02%
5 Consumer Discretionary 9.61%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JNJ icon
1
Johnson & Johnson
JNJ
$643B
$75.6M 3.91%
365,399
+5,264
+1% +$1.04M
CSCO icon
2
Cisco
CSCO
$456B
$64.2M 3.32%
833,033
+13,770
+2% +$1.02M
MSFT icon
3
Microsoft
MSFT
$2.92T
$54.7M 2.83%
113,070
+2,246
+2% +$1.13M
ACN icon
4
Accenture
ACN
$101B
$52M 2.69%
193,768
+5,271
+3% +$1.34M
CB icon
5
Chubb
CB
$141B
$47.9M 2.47%
153,421
+2,946
+2% +$861K
TXN icon
6
Texas Instruments
TXN
$253B
$46.1M 2.38%
265,891
+4,266
+2% +$731K
CAT icon
7
Caterpillar
CAT
$387B
$45.8M 2.37%
79,891
+2,160
+3% +$1.2M
LMT icon
8
Lockheed Martin
LMT
$134B
$45.6M 2.36%
94,257
-5,521
-6% -$2.64M
PFE icon
9
Pfizer
PFE
$144B
$42.7M 2.2%
1,713,464
+9,824
+0.6% +$248K
MDT icon
10
Medtronic
MDT
$111B
$38.2M 1.97%
397,253
-4,615
-1% -$448K
HD icon
11
Home Depot
HD
$343B
$36.9M 1.91%
107,250
+1,752
+2% +$642K
PAYX icon
12
Paychex
PAYX
$42.3B
$36.6M 1.89%
326,672
+5,539
+2% +$648K
WMT icon
13
Walmart Inc
WMT
$900B
$34M 1.76%
305,526
– –
TSCO icon
14
Tractor Supply
TSCO
$16.5B
$33.9M 1.75%
677,691
+32,788
+5% +$1.77M
AFL icon
15
Aflac
AFL
$65.9B
$33.2M 1.72%
301,094
+6,954
+2% +$766K
MRK icon
16
Merck
MRK
$326B
$33M 1.71%
313,718
-99
-0% -$9.29K
HSY icon
17
Hershey
HSY
$37.2B
$32.9M 1.7%
180,544
+2,766
+2% +$506K
PEP icon
18
PepsiCo
PEP
$195B
$32.8M 1.7%
228,650
+1,221
+0.5% +$179K
PG icon
19
Procter & Gamble
PG
$347B
$30.1M 1.56%
210,020
-424
-0.2% -$62.5K
AAPL icon
20
Apple
AAPL
$4.99T
$29.8M 1.54%
109,586
-473
-0.4% -$127K
SNY icon
21
Sanofi
SNY
$109B
$29.3M 1.51%
604,000
+47,300
+8% +$2.34M
BHP icon
22
BHP
BHP
$213B
$28.7M 1.48%
474,843
-29,364
-6% -$1.67M
XOM icon
23
ExxonMobil
XOM
$634B
$27.6M 1.43%
229,423
+3,099
+1% +$359K
DGX icon
24
Quest Diagnostics
DGX
$26B
$26.3M 1.36%
151,800
– –
MCD icon
25
McDonald's
MCD
$194B
$25.9M 1.34%
84,785
– –
1
2 3 4 5

Similar funds

SI
Standard Investments New York $1.83B AUM 4.12% 1-Year Est. Return
DE
Diversified Enterprises Wilmington, Delaware $1.83B AUM 16.79% 1-Year Est. Return
KAM
Kensington Asset Management Austin, Texas $1.84B AUM 13.95% 1-Year Est. Return
OQS
Occudo Quantitative Strategies Fort Lauderdale, Florida $1.84B AUM 22.15% 1-Year Est. Return
RP
Regal Partners Sydney, NSW, Australia $1.84B AUM 54.78% 1-Year Est. Return
ABTD
Arvest Bank Trust Division Dewey, Oklahoma $1.84B AUM 20.84% 1-Year Est. Return
FCIM
Fairview Capital Investment Management Greenbrae, California $1.84B AUM 13.39% 1-Year Est. Return
CPSAC
Chas P. Smith & Associates (CPS) Lakeland, Florida $1.84B AUM 13.62% 1-Year Est. Return

Willis Investment Counsel's Q4 2025 Portfolio in Review

As of Q4 2025, Willis Investment Counsel held 131 positions worth $1.94B, up 5.8% from $1.83B the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Willis Investment Counsel deployed $96.7M of net new capital in Q4 2025, opening 4 new positions and adding to 75 existing holdings. Its largest new stake was Waste Management: 69,021 shares worth $15.2M.

By sector, the portfolio is most concentrated in Technology at 22% of assets, up from 22% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Clorox, an estimated $3.02M trimmed.

  • Willis Investment Counsel's largest Q4 2025 buy was Waste Management: 69,021 shares worth $15.2M.
  • Willis Investment Counsel added most to Abbott in Q4 2025, an estimated $11.8M increase.
  • Willis Investment Counsel's biggest Q4 2025 reduction was Clorox, cutting an estimated $3.02M.
  • Willis Investment Counsel's ten largest holdings make up 26% of its $1.94B portfolio in Q4 2025.
  • Willis Investment Counsel opened 4 new positions and closed 1 in Q4 2025.
  • Willis Investment Counsel's portfolio value rose 5.8% quarter-over-quarter to $1.94B.

Based on Willis Investment Counsel's 13F filing for Q4 2025, filed 22 Jan 2026.