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Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
+3.9%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.07B
AUM Growth
+$117M
Cap. Flow
+$86.2M
Cap. Flow %
8.07%
Top 10 Hldgs %
20.87%
Holding
130
New
10
Increased
74
Reduced
29
Closed
2

Top Buys

Rank Stock Value
1
XOM icon
ExxonMobil
XOM
+$10.2M
2
GE icon
GE Aerospace
GE
+$8.01M
3
INTC icon
Intel
INTC
+$7.87M
4
NUE icon
Nucor
NUE
+$6.83M
5
SE
Spectra Energy Corp Wi
SE
+$6.76M

Top Sells

Rank Stock Value
1
LH icon
Labcorp
LH
+$7.58M
2
SPLS
Staples Inc
SPLS
+$7.35M
3
JPM icon
JPMorgan Chase
JPM
+$6.67M
4
DRI icon
Darden Restaurants
DRI
+$5.94M
5
KRFT
KRAFT FOODS GROUP INC COM STK (VA)
KRFT
+$5.66M

Sector Composition

Rank Sector Weight
1 Technology 14.77%
2 Financials 12.39%
3 Consumer Staples 12.01%
4 Industrials 10.88%
5 Healthcare 10.78%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
CSCO icon
1
Cisco
CSCO
$450B
$26.9M 2.52%
966,207
+9,695
+1% +$250K
JNJ icon
2
Johnson & Johnson
JNJ
$635B
$25.4M 2.38%
242,854
+9,130
+4% +$962K
MSFT icon
3
Microsoft
MSFT
$2.84T
$24.1M 2.26%
519,687
+131,190
+34% +$6.16M
KSS icon
4
Kohl's
KSS
$2.03B
$23.1M 2.16%
377,760
+3,145
+0.8% +$182K
TFC icon
5
Truist Financial
TFC
$63.2B
$22.4M 2.1%
576,520
-17,445
-3% -$657K
AFL icon
6
Aflac
AFL
$63.9B
$22M 2.06%
721,210
+5,690
+0.8% +$168K
INTC icon
7
Intel
INTC
$466B
$21.1M 1.98%
581,285
+226,175
+64% +$7.87M
TGT icon
8
Target
TGT
$62.1B
$20.1M 1.88%
264,300
-2,500
-0.9% -$169K
PFE icon
9
Pfizer
PFE
$140B
$19.5M 1.83%
661,446
+964
+0.1% +$27.6K
WM icon
10
Waste Management
WM
$95.9B
$18.3M 1.71%
356,395
– –
MRK icon
11
Merck
MRK
$324B
$17.7M 1.66%
326,871
– –
CA
12
DELISTED
CA, Inc.
CA
$17.5M 1.64%
574,800
– –
LLY icon
13
Eli Lilly
LLY
$1.07T
$16.9M 1.58%
244,800
-14,100
-5% -$952K
MXIM
14
DELISTED
Maxim Integrated Products
MXIM
$16.4M 1.54%
516,100
– –
CBRL icon
15
Cracker Barrel
CBRL
$1.2B
$16.4M 1.54%
116,800
-23,200
-17% -$2.79M
BAX icon
16
Baxter International
BAX
$11.6B
$16.3M 1.53%
409,807
+9,942
+2% +$387K
MCD icon
17
McDonald's
MCD
$188B
$15.6M 1.46%
166,283
– –
DD
18
DELISTED
Du Pont De Nemours E I
DD
$15.2M 1.42%
215,970
– –
CAT icon
19
Caterpillar
CAT
$409B
$14.4M 1.35%
157,820
+11,355
+8% +$1.11M
XOM icon
20
ExxonMobil
XOM
$651B
$14.2M 1.33%
154,000
+109,400
+245% +$10.2M
RDS.A
21
DELISTED
Royal Dutch Shell PLC ADS Class A
RDS.A
$14.1M 1.32%
211,330
+75,995
+56% +$5.26M
WFC icon
22
Wells Fargo
WFC
$261B
$13.7M 1.29%
250,695
+103,500
+70% +$5.48M
VZ icon
23
Verizon
VZ
$194B
$13.3M 1.25%
284,745
-49,500
-15% -$2.42M
AEP icon
24
American Electric Power
AEP
$73.7B
$13.2M 1.24%
217,720
– –
T icon
25
AT&T
T
$165B
$12.7M 1.19%
500,075
+64,611
+15% +$1.68M
1
2 3 4 5

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Willis Investment Counsel's Q4 2014 Portfolio in Review

As of Q4 2014, Willis Investment Counsel held 130 positions worth $1.07B, up 12% from $951M the previous quarter. Its ten largest holdings account for 21% of the portfolio.

Willis Investment Counsel deployed $86.2M of net new capital in Q4 2014, opening 10 new positions and adding to 74 existing holdings. Its largest new stake was Spectra Energy Corp Wi: 179,700 shares worth $6.52M.

By sector, the portfolio is most concentrated in Technology at 15% of assets, up from 14% a quarter earlier, followed by Financials and Consumer Staples.

On the sell side, the largest reduction was Staples Inc, an estimated $7.35M trimmed.

  • Willis Investment Counsel's largest Q4 2014 buy was Spectra Energy Corp Wi: 179,700 shares worth $6.52M.
  • Willis Investment Counsel added most to ExxonMobil in Q4 2014, an estimated $10.2M increase.
  • Willis Investment Counsel's biggest Q4 2014 reduction was Staples Inc, cutting an estimated $7.35M.
  • Willis Investment Counsel fully exited Labcorp in Q4 2014, selling an estimated $7.58M.
  • Willis Investment Counsel's ten largest holdings make up 21% of its $1.07B portfolio in Q4 2014.
  • Willis Investment Counsel opened 10 new positions and closed 2 in Q4 2014.
  • Willis Investment Counsel's portfolio value rose 12% quarter-over-quarter to $1.07B.

Based on Willis Investment Counsel's 13F filing for Q4 2014, filed 17 Feb 2015.