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Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
+14.06%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.56B
AUM Growth
+$185M
Cap. Flow
+$7.27M
Cap. Flow %
0.47%
Top 10 Hldgs %
27.28%
Holding
117
New
6
Increased
47
Reduced
35
Closed
4

Top Buys

Rank Stock Value
1
MSFT icon
Microsoft
MSFT
+$5.73M
2
SHEL icon
Shell
SHEL
+$5.1M
3
AAPL icon
Apple
AAPL
+$3.62M
4
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$3.01M
5
PFE icon
Pfizer
PFE
+$2.94M

Top Sells

Rank Stock Value
1
KR icon
Kroger
KR
+$13.4M
2
MRK icon
Merck
MRK
+$4.56M
3
LLY icon
Eli Lilly
LLY
+$2.95M
4
BP icon
BP
BP
+$2M
5
VB icon
Vanguard Morningstar Small-Cap ETF
VB
+$1.62M

Sector Composition

Rank Sector Weight
1 Technology 19.02%
2 Financials 15.36%
3 Industrials 13.81%
4 Healthcare 13.64%
5 Consumer Staples 10.65%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JNJ icon
1
Johnson & Johnson
JNJ
$618B
$58.1M 3.72%
328,884
+1,358
+0.4% +$234K
TXN icon
2
Texas Instruments
TXN
$252B
$46.1M 2.95%
279,137
+577
+0.2% +$96.2K
PFE icon
3
Pfizer
PFE
$143B
$45.2M 2.89%
882,239
+61,361
+7% +$2.94M
MSFT icon
4
Microsoft
MSFT
$3.45T
$42.6M 2.73%
177,681
+23,856
+16% +$5.73M
ACN icon
5
Accenture
ACN
$102B
$42.6M 2.72%
159,492
+463
+0.3% +$128K
CSCO icon
6
Cisco
CSCO
$457B
$42.4M 2.71%
889,875
+5,127
+0.6% +$233K
CB icon
7
Chubb
CB
$135B
$40.7M 2.6%
184,404
+626
+0.3% +$130K
AFL icon
8
Aflac
AFL
$64.9B
$39.1M 2.5%
543,092
+522
+0.1% +$34.9K
LMT icon
9
Lockheed Martin
LMT
$134B
$36.5M 2.33%
74,940
+200
+0.3% +$92.9K
TSCO icon
10
Tractor Supply
TSCO
$16.1B
$33.3M 2.13%
739,430
-2,910
-0.4% -$124K
CAT icon
11
Caterpillar
CAT
$375B
$32.7M 2.09%
136,641
+249
+0.2% +$54.2K
PAYX icon
12
Paychex
PAYX
$41.6B
$31.7M 2.03%
274,702
+864
+0.3% +$101K
HD icon
13
Home Depot
HD
$331B
$31.1M 1.99%
98,362
+225
+0.2% +$68.5K
MDT icon
14
Medtronic
MDT
$109B
$29.9M 1.91%
384,440
-3,446
-0.9% -$279K
VZ icon
15
Verizon
VZ
$195B
$28.7M 1.84%
729,242
-1,565
-0.2% -$59K
CLX icon
16
Clorox
CLX
$11.6B
$28.2M 1.8%
200,609
+1,732
+0.9% +$246K
BHP icon
17
BHP
BHP
$215B
$27.6M 1.76%
444,387
+1,172
+0.3% +$65.9K
COP icon
18
ConocoPhillips
COP
$147B
$26.6M 1.7%
225,253
+822
+0.4% +$99.9K
XOM icon
19
ExxonMobil
XOM
$644B
$25.8M 1.65%
234,162
+7,887
+3% +$845K
WMT icon
20
Walmart Inc
WMT
$885B
$25.4M 1.63%
537,990
-300
-0.1% -$14.2K
SHEL icon
21
Shell
SHEL
$254B
$24M 1.54%
421,491
+92,431
+28% +$5.1M
MRK icon
22
Merck
MRK
$322B
$23.7M 1.52%
213,681
-44,637
-17% -$4.56M
INTC icon
23
Intel
INTC
$455B
$23.7M 1.52%
896,621
+78,091
+10% +$2.17M
TROW icon
24
T. Rowe Price
TROW
$23.9B
$22.1M 1.41%
202,266
-241
-0.1% -$27.3K
DGX icon
25
Quest Diagnostics
DGX
$25.7B
$21.4M 1.37%
136,800
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1
2 3 4 5

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Willis Investment Counsel's Q4 2022 Portfolio in Review

As of Q4 2022, Willis Investment Counsel held 117 positions worth $1.56B, up 13% from $1.38B the previous quarter. Its ten largest holdings account for 27% of the portfolio.

Willis Investment Counsel's Q4 2022 filing shows 6 new, 47 increased, 35 reduced and 4 closed positions. Its largest new stake was PAR Technology: 10,000 shares worth $261K. The largest sale was Kroger, an estimated $13.4M.

By sector, the portfolio is most concentrated in Technology at 19% of assets, down from 19% a quarter earlier, followed by Financials and Industrials.

  • Willis Investment Counsel's largest Q4 2022 buy was PAR Technology: 10,000 shares worth $261K.
  • Willis Investment Counsel added most to Microsoft in Q4 2022, an estimated $5.73M increase.
  • Willis Investment Counsel's biggest Q4 2022 reduction was Kroger, cutting an estimated $13.4M.
  • Willis Investment Counsel fully exited Eli Lilly in Q4 2022, selling an estimated $2.95M.
  • Willis Investment Counsel's ten largest holdings make up 27% of its $1.56B portfolio in Q4 2022.
  • Willis Investment Counsel opened 6 new positions and closed 4 in Q4 2022.
  • Willis Investment Counsel's portfolio value rose 13% quarter-over-quarter to $1.56B.

Based on Willis Investment Counsel's 13F filing for Q4 2022, filed 18 Jan 2023.