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WIC

Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
+1.25%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.49B
AUM Growth
-$38M
Cap. Flow
-$36M
Cap. Flow %
-2.42%
Top 10 Hldgs %
28.19%
Holding
118
New
2
Increased
48
Reduced
47
Closed
1

Top Buys

Rank Stock Value
1
PG icon
Procter & Gamble
PG
+$11.5M
2
UPS icon
United Parcel Service
UPS
+$8.16M
3
GWW icon
W.W. Grainger
GWW
+$7.89M
4
SNY icon
Sanofi
SNY
+$4.6M
5
VLO icon
Valero Energy
VLO
+$4.37M

Top Sells

Rank Stock Value
1
FDS icon
Factset
FDS
+$19M
2
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$12.8M
3
AOS icon
A.O. Smith
AOS
+$12.6M
4
CSCO icon
Cisco
CSCO
+$9.05M
5
WMT icon
Walmart Inc
WMT
+$7.79M

Sector Composition

Rank Sector Weight
1 Technology 21.78%
2 Healthcare 15.04%
3 Industrials 13.35%
4 Consumer Staples 13.34%
5 Financials 9.99%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JNJ icon
1
Johnson & Johnson
JNJ
$645B
$55.1M 3.7%
332,091
+116
+0% +$18.1K
CSCO icon
2
Cisco
CSCO
$460B
$45.9M 3.09%
743,860
-146,982
-16% -$9.05M
CB icon
3
Chubb
CB
$141B
$44.7M 3%
147,945
+578
+0.4% +$161K
PAYX icon
4
Paychex
PAYX
$43.8B
$43.9M 2.96%
284,798
-29,873
-9% -$4.39M
TXN icon
5
Texas Instruments
TXN
$251B
$41.2M 2.77%
229,534
-23,361
-9% -$4.37M
MSFT icon
6
Microsoft
MSFT
$2.92T
$39.1M 2.63%
104,258
-6,030
-5% -$2.46M
LMT icon
7
Lockheed Martin
LMT
$133B
$39M 2.62%
87,255
+173
+0.2% +$79.6K
PFE icon
8
Pfizer
PFE
$144B
$38.6M 2.59%
1,522,428
+103,590
+7% +$2.71M
ACN icon
9
Accenture
ACN
$105B
$36M 2.42%
115,526
-135
-0.1% -$47.7K
HD icon
10
Home Depot
HD
$339B
$35.6M 2.39%
97,148
-156
-0.2% -$60.8K
MDT icon
11
Medtronic
MDT
$112B
$31.7M 2.13%
352,538
-1,149
-0.3% -$103K
VZ icon
12
Verizon
VZ
$201B
$31.5M 2.12%
693,673
-31,670
-4% -$1.32M
AFL icon
13
Aflac
AFL
$65.9B
$30.5M 2.05%
274,330
+864
+0.3% +$91.6K
CLX icon
14
Clorox
CLX
$12B
$29.8M 2.01%
202,678
+16,893
+9% +$2.58M
PEP icon
15
PepsiCo
PEP
$197B
$29.4M 1.98%
196,196
-86
-0% -$12.8K
HSY icon
16
Hershey
HSY
$37.8B
$27.8M 1.87%
162,666
+22,087
+16% +$3.62M
T icon
17
AT&T
T
$167B
$27.5M 1.85%
973,410
-25,000
-3% -$629K
PG icon
18
Procter & Gamble
PG
$336B
$26.8M 1.8%
157,290
+68,750
+78% +$11.5M
WMT icon
19
Walmart Inc
WMT
$899B
$26.5M 1.78%
302,195
-83,000
-22% -$7.79M
UPS icon
20
United Parcel Service
UPS
$89.1B
$26.4M 1.77%
239,731
+68,209
+40% +$8.16M
XOM icon
21
ExxonMobil
XOM
$653B
$25M 1.68%
210,543
+1,251
+0.6% +$138K
SHEL icon
22
Shell
SHEL
$245B
$24.8M 1.67%
338,642
-480
-0.1% -$32.3K
TSCO icon
23
Tractor Supply
TSCO
$16.4B
$24.6M 1.65%
445,597
-1,761
-0.4% -$96.4K
CAT icon
24
Caterpillar
CAT
$373B
$24.3M 1.64%
73,778
+4
+0% +$1.43K
COP icon
25
ConocoPhillips
COP
$144B
$23.4M 1.57%
222,705
-974
-0.4% -$97.1K
1
2 3 4 5

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ABTD
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FCIM
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Willis Investment Counsel's Q1 2025 Portfolio in Review

As of Q1 2025, Willis Investment Counsel held 118 positions worth $1.49B, down 2.5% from $1.52B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Trading was light in Q1 2025: portfolio turnover was 2.5%. Willis Investment Counsel opened 2 new positions and exited 1, leaving the 118-position portfolio largely intact.

By sector, the portfolio is most concentrated in Technology at 22% of assets, down from 24% a quarter earlier, followed by Healthcare and Industrials.

  • Willis Investment Counsel's largest Q1 2025 buy was W.W. Grainger: 7,631 shares worth $7.54M.
  • Willis Investment Counsel added most to Procter & Gamble in Q1 2025, an estimated $11.5M increase.
  • Willis Investment Counsel's biggest Q1 2025 reduction was Factset, cutting an estimated $19M.
  • Willis Investment Counsel fully exited Berkshire Hathaway Class A in Q1 2025, selling an estimated $681K.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $1.49B portfolio in Q1 2025.
  • Willis Investment Counsel opened 2 new positions and closed 1 in Q1 2025.
  • Willis Investment Counsel's portfolio value fell 2.5% quarter-over-quarter to $1.49B.

Based on Willis Investment Counsel's 13F filing for Q1 2025, filed 16 Apr 2025.