We are live on ! Find out more
WIC

Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
-3.24%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.52B
AUM Growth
-$14.3M
Cap. Flow
+$49.9M
Cap. Flow %
3.27%
Top 10 Hldgs %
28.72%
Holding
116
New
3
Increased
79
Reduced
9
Closed
–

Top Buys

Rank Stock Value
1
ZTS icon
Zoetis
ZTS
+$8.27M
2
HSY icon
Hershey
HSY
+$7.97M
3
FDS icon
Factset
FDS
+$7.75M
4
TGT icon
Target
TGT
+$3.81M
5
JNJ icon
Johnson & Johnson
JNJ
+$3.58M

Top Sells

Rank Stock Value
1
AAP icon
Advance Auto Parts
AAP
+$1.25M
2
BHP icon
BHP
BHP
+$496K
3
MOS icon
The Mosaic Company
MOS
+$438K
4
TTE icon
TotalEnergies
TTE
+$18.6K
5
NRC icon
NRC Health Common Stock
NRC
+$17.2K

Sector Composition

Rank Sector Weight
1 Technology 24.31%
2 Industrials 13.75%
3 Healthcare 13.49%
4 Consumer Staples 12.51%
5 Financials 11.42%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
CSCO icon
1
Cisco
CSCO
$456B
$52.7M 3.46%
890,842
+638
+0.1% +$36.4K
JNJ icon
2
Johnson & Johnson
JNJ
$643B
$48M 3.15%
331,975
+23,083
+7% +$3.58M
TXN icon
3
Texas Instruments
TXN
$253B
$47.4M 3.11%
252,895
+1,022
+0.4% +$204K
MSFT icon
4
Microsoft
MSFT
$2.92T
$46.5M 3.05%
110,288
+2,983
+3% +$1.27M
PAYX icon
5
Paychex
PAYX
$42.3B
$44.1M 2.89%
314,671
+1,747
+0.6% +$248K
LMT icon
6
Lockheed Martin
LMT
$134B
$42.3M 2.78%
87,082
+3,979
+5% +$2.17M
CB icon
7
Chubb
CB
$141B
$40.7M 2.67%
147,367
+1,424
+1% +$404K
ACN icon
8
Accenture
ACN
$101B
$40.7M 2.67%
115,661
+648
+0.6% +$233K
HD icon
9
Home Depot
HD
$343B
$37.9M 2.48%
97,304
+585
+0.6% +$239K
PFE icon
10
Pfizer
PFE
$144B
$37.6M 2.47%
1,418,838
+121,632
+9% +$3.3M
WMT icon
11
Walmart Inc
WMT
$900B
$34.8M 2.28%
385,195
+50
+0% +$4.34K
CLX icon
12
Clorox
CLX
$12.1B
$30.2M 1.98%
185,785
+819
+0.4% +$134K
PEP icon
13
PepsiCo
PEP
$195B
$29.8M 1.96%
196,282
+1,516
+0.8% +$248K
VZ icon
14
Verizon
VZ
$201B
$29M 1.9%
725,343
+45,973
+7% +$1.94M
AFL icon
15
Aflac
AFL
$65.9B
$28.3M 1.86%
273,466
+3,357
+1% +$366K
MDT icon
16
Medtronic
MDT
$111B
$28.3M 1.85%
353,687
+1,837
+0.5% +$159K
FDS icon
17
Factset
FDS
$10.1B
$28M 1.83%
58,210
+16,310
+39% +$7.75M
AAPL icon
18
Apple
AAPL
$4.99T
$27.7M 1.82%
110,581
+47
+0% +$11.1K
CAT icon
19
Caterpillar
CAT
$387B
$26.8M 1.76%
73,774
+939
+1% +$364K
TROW icon
20
T. Rowe Price
TROW
$26.1B
$25M 1.64%
221,426
+572
+0.3% +$66.2K
AMAT icon
21
Applied Materials
AMAT
$378B
$24.1M 1.58%
148,304
+920
+0.6% +$167K
HSY icon
22
Hershey
HSY
$37.2B
$23.8M 1.56%
140,579
+44,431
+46% +$7.97M
TSCO icon
23
Tractor Supply
TSCO
$16.5B
$23.7M 1.56%
447,358
+3,098
+0.7% +$175K
GOOGL icon
24
Alphabet (Google) Class A
GOOGL
$4.08T
$22.8M 1.5%
120,697
+1,025
+0.9% +$179K
T icon
25
AT&T
T
$169B
$22.7M 1.49%
998,410
– –
1
2 3 4 5

Similar funds

SI
Standard Investments New York $1.83B AUM 4.12% 1-Year Est. Return
DE
Diversified Enterprises Wilmington, Delaware $1.83B AUM 16.79% 1-Year Est. Return
KAM
Kensington Asset Management Austin, Texas $1.84B AUM 13.95% 1-Year Est. Return
AWM
Angeles Wealth Management Santa Monica, California $1.84B AUM 19.34% 1-Year Est. Return
OQS
Occudo Quantitative Strategies Fort Lauderdale, Florida $1.84B AUM 22.15% 1-Year Est. Return
RP
Regal Partners Sydney, NSW, Australia $1.84B AUM 54.78% 1-Year Est. Return
ABTD
Arvest Bank Trust Division Dewey, Oklahoma $1.84B AUM 20.84% 1-Year Est. Return
FCIM
Fairview Capital Investment Management Greenbrae, California $1.84B AUM 13.39% 1-Year Est. Return

Willis Investment Counsel's Q4 2024 Portfolio in Review

As of Q4 2024, Willis Investment Counsel held 116 positions worth $1.52B, down 0.93% from $1.54B the previous quarter. Its ten largest holdings account for 29% of the portfolio.

Willis Investment Counsel deployed $49.9M of net new capital in Q4 2024, opening 3 new positions and adding to 79 existing holdings. Its largest new stake was Zoetis: 46,227 shares worth $7.53M.

By sector, the portfolio is most concentrated in Technology at 24% of assets, up from 24% a quarter earlier, followed by Industrials and Healthcare.

On the sell side, the largest reduction was Advance Auto Parts, an estimated $1.25M trimmed.

  • Willis Investment Counsel's largest Q4 2024 buy was Zoetis: 46,227 shares worth $7.53M.
  • Willis Investment Counsel added most to Hershey in Q4 2024, an estimated $7.97M increase.
  • Willis Investment Counsel's biggest Q4 2024 reduction was Advance Auto Parts, cutting an estimated $1.25M.
  • Willis Investment Counsel's ten largest holdings make up 29% of its $1.52B portfolio in Q4 2024.
  • Willis Investment Counsel opened 3 new positions and closed 0 in Q4 2024.
  • Willis Investment Counsel's portfolio value fell 0.93% quarter-over-quarter to $1.52B.

Based on Willis Investment Counsel's 13F filing for Q4 2024, filed 24 Jan 2025.