Willis Investment Counsel Portfolio holdings
Willis Investment Counsel is an investment firm owned entirely by its employees, which has acted as a fiduciary for its clients since 1979. Its core equity strategy, run for over 40 years, uses bottom-up research to find mid-sized and large companies it considers undervalued but acceptably risky, and usually holds 35 to 50 of them. A second strategy holds more than 50 U.S. stocks chosen for their dividend records and sells covered call options on every one to reduce risk. Its clients include individuals, corporations, captive insurance companies, foundations, endowments and pension plans.
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Intuit
INTU
|
+$8.9M |
| 2 |
Fortinet
FTNT
|
+$2.97M |
| 3 |
Adobe
ADBE
|
+$2.78M |
| 4 |
Zebra Technologies
ZBRA
|
+$2.75M |
| 5 |
W.W. Grainger
GWW
|
+$2.28M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
BHP
BHP
|
+$21.2M |
| 2 |
Caterpillar
CAT
|
+$20.5M |
| 3 |
Valero Energy
VLO
|
+$18.7M |
| 4 |
Cisco
CSCO
|
+$17.3M |
| 5 |
Clorox
CLX
|
+$13.8M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 30.34% |
| 2 | Healthcare | 19.18% |
| 3 | Industrials | 14.88% |
| 4 | Financials | 8.34% |
| 5 | Consumer Discretionary | 7.44% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
|
1
Cisco
CSCO
$430B
| $78.6M | 3.99% |
730,663
-153,539
| -17% | -$17.3M |
2013 Q2
53 quarters
|
|
2
Johnson & Johnson
JNJ
$663B
| $69M | 3.51% |
260,759
-48,727
| -16% | -$12.9M |
2013 Q2
53 quarters
|
|
3
Microsoft
MSFT
$3.89T
| $63.7M | 3.24% |
124,219
+3,072
| +3% | +$1.42M |
2013 Q2
53 quarters
|
|
4
Texas Instruments
TXN
$284B
| $57.2M | 2.91% |
204,331
-32,670
| -14% | -$9.03M |
2018 Q2
33 quarters
|
|
5
Paychex
PAYX
$38.5B
| $47.7M | 2.42% |
484,114
+16,426
| +4% | +$1.9M |
2019 Q3
28 quarters
|
|
6
Chubb
CB
$137B
| $47.6M | 2.42% |
146,436
-16,439
| -10% | -$5.68M |
2016 Q1
42 quarters
|
|
7
Accenture
ACN
$148B
| $47.2M | 2.4% |
257,325
-8,648
| -3% | -$1.46M |
2020 Q1
26 quarters
|
|
8
Pfizer
PFE
$170B
| $45.3M | 2.3% |
1,586,648
-231,860
| -13% | -$6.17M |
2013 Q2
53 quarters
|
|
|
9
Fortinet
FTNT
$100B
| $44.5M | 2.26% |
249,169
+18,300
| +8% | +$2.97M |
2021 Q2
21 quarters
|
|
10
ExxonMobil
XOM
$745B
| $41.5M | 2.11% |
254,964
+8,090
| +3% | +$1.26M |
2014 Q3
48 quarters
|
|
11
Lockheed Martin
LMT
$149B
| $41.2M | 2.09% |
80,941
-15,334
| -16% | -$8.43M |
2020 Q1
26 quarters
|
|
12
Keysight
KEYS
$56.6B
| $37M | 1.88% |
101,523
+6,461
| +7% | +$2.13M |
2023 Q2
13 quarters
|
|
13
Medtronic
MDT
$124B
| $36.6M | 1.86% |
423,859
+9,320
| +2% | +$821K |
2013 Q2
53 quarters
|
|
14
Automatic Data Processing
ADP
$112B
| $35.3M | 1.79% |
136,756
-11,300
| -8% | -$3M |
2021 Q1
22 quarters
|
|
15
Merck
MRK
$365B
| $34.6M | 1.76% |
238,067
-74,700
| -24% | -$10.3M |
2013 Q2
53 quarters
|
|
16
Aflac
AFL
$61.8B
| $34.2M | 1.74% |
305,797
-18,747
| -6% | -$2.25M |
2013 Q2
53 quarters
|
|
17
Abbott
ABT
$180B
| $34.1M | 1.73% |
345,349
| – | – |
2025 Q2
5 quarters
|
|
18
Home Depot
HD
$325B
| $32.8M | 1.67% |
115,428
+2,560
| +2% | +$840K |
2020 Q4
23 quarters
|
|
19
ConocoPhillips
COP
$178B
| $32M | 1.62% |
255,371
-18,830
| -7% | -$2.33M |
2013 Q2
53 quarters
|
|
20
Apple
AAPL
$5.09T
| $29.4M | 1.49% |
88,286
-22,999
| -21% | -$7.39M |
2021 Q1
22 quarters
|
|
21
Eaton
ETN
$154B
| $29.2M | 1.48% |
67,873
-9,100
| -12% | -$3.8M |
2022 Q1
18 quarters
|
|
22
Shell
SHEL
$305B
| $28.5M | 1.45% |
300,089
+8,081
| +3% | +$729K |
2022 Q1
18 quarters
|
|
|
23
Adobe
ADBE
$95.5B
| $27.6M | 1.4% |
114,918
+11,116
| +11% | +$2.78M |
2022 Q1
18 quarters
|
|
24
Quest Diagnostics
DGX
$27.7B
| $27.3M | 1.39% |
117,200
-34,300
| -23% | -$7.93M |
2018 Q4
31 quarters
|
|
|
25
W.W. Grainger
GWW
$64.5B
| $27.2M | 1.38% |
21,827
+1,725
| +9% | +$2.28M |
2025 Q1
6 quarters
|
|
Similar funds
Willis Investment Counsel's Q3 2026 Portfolio in Review
As of Q3 2026, Willis Investment Counsel held 132 positions worth $1.97B, down 6.1% from $2.1B the previous quarter. Its ten largest holdings account for 28% of the portfolio.
Willis Investment Counsel withdrew a net $180M in Q3 2026, closing 4 positions and reducing 38 holdings. Its most notable exit was QXO Inc, an estimated $432K position sold in full.
By sector, the portfolio is most concentrated in Technology at 30% of assets, up from 27% a quarter earlier, followed by Healthcare and Industrials.
Against the trend, Willis Investment Counsel opened a new position in Installed Building Products worth $1.77M.
- Willis Investment Counsel's largest Q3 2026 buy was Installed Building Products: 9,245 shares worth $1.77M.
- Willis Investment Counsel added most to Intuit in Q3 2026, an estimated $8.9M increase.
- Willis Investment Counsel's biggest Q3 2026 reduction was BHP, cutting an estimated $21.2M.
- Willis Investment Counsel fully exited QXO Inc in Q3 2026, selling an estimated $432K.
- Willis Investment Counsel's ten largest holdings make up 28% of its $1.97B portfolio in Q3 2026.
- Willis Investment Counsel opened 7 new positions and closed 4 in Q3 2026.
- Willis Investment Counsel's portfolio value fell 6.1% quarter-over-quarter to $1.97B.
Based on Willis Investment Counsel's 13F filing for Q3 2026, filed 20 Oct 2026.