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Willis Investment Counsel Portfolio holdings
AUM
$1.97B
Turnover
8.33%
1-Year Est. Return
25.29%
This Fund
S&P 500
This Quarter Est. Return
+5.09%
1 Year Est. Return
+25.29%
3 Year Est. Return
+65.26%
5 Year Est. Return
+79.94%
10 Year Est. Return
+198.47%
AUM
$1.97B
AUM Growth
-$129M
(-6.1%)
Cap. Flow
-$180M
Cap. Flow % of AUM
Cap. Flow %
-9.15%
Top 10 Holdings %
Top 10 Hldgs %
27.54%
Holding
132
New
7
Increased
59
Reduced
38
Closed
4
Avg Time Held
5.5
years
Top 10 Avg Time Held
3.8
years
Top 20 Avg Time Held
3.7
years
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Intuit
INTU
|
+$8.9M |
| 2 |
Fortinet
FTNT
|
+$2.97M |
| 3 |
Adobe
ADBE
|
+$2.78M |
| 4 |
Zebra Technologies
ZBRA
|
+$2.75M |
| 5 |
W.W. Grainger
GWW
|
+$2.28M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
BHP
BHP
|
+$21.2M |
| 2 |
Caterpillar
CAT
|
+$20.5M |
| 3 |
Valero Energy
VLO
|
+$18.7M |
| 4 |
Cisco
CSCO
|
+$17.3M |
| 5 |
Clorox
CLX
|
+$13.8M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 30.34% |
| 2 | Healthcare | 19.18% |
| 3 | Industrials | 14.88% |
| 4 | Financials | 8.34% |
| 5 | Consumer Discretionary | 7.44% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
|
1
Cisco
CSCO
$435B
| $78.6M | 3.99% |
730,663
-153,539
| -17% | -$17.3M |
2013 Q2
53 quarters
|
|
2
Johnson & Johnson
JNJ
$652B
| $69M | 3.51% |
260,759
-48,727
| -16% | -$12.9M |
2013 Q2
53 quarters
|
|
3
Microsoft
MSFT
$3.94T
| $63.7M | 3.24% |
124,219
+3,072
| +3% | +$1.42M |
2013 Q2
53 quarters
|
|
4
Texas Instruments
TXN
$283B
| $57.2M | 2.91% |
204,331
-32,670
| -14% | -$9.03M |
2018 Q2
33 quarters
|
|
5
Paychex
PAYX
$38.5B
| $47.7M | 2.42% |
484,114
+16,426
| +4% | +$1.9M |
2019 Q3
28 quarters
|
|
6
Chubb
CB
$137B
| $47.6M | 2.42% |
146,436
-16,439
| -10% | -$5.68M |
2016 Q1
42 quarters
|
|
7
Accenture
ACN
$149B
| $47.2M | 2.4% |
257,325
-8,648
| -3% | -$1.46M |
2020 Q1
26 quarters
|
|
8
Pfizer
PFE
$168B
| $45.3M | 2.3% |
1,586,648
-231,860
| -13% | -$6.17M |
2013 Q2
53 quarters
|
|
|
9
Fortinet
FTNT
$128B
| $44.5M | 2.26% |
249,169
+18,300
| +8% | +$2.97M |
2021 Q2
21 quarters
|
|
10
ExxonMobil
XOM
$748B
| $41.5M | 2.11% |
254,964
+8,090
| +3% | +$1.26M |
2014 Q3
48 quarters
|
|
11
Lockheed Martin
LMT
$145B
| $41.2M | 2.09% |
80,941
-15,334
| -16% | -$8.43M |
2020 Q1
26 quarters
|
|
12
Keysight
KEYS
$57.1B
| $37M | 1.88% |
101,523
+6,461
| +7% | +$2.13M |
2023 Q2
13 quarters
|
|
13
Medtronic
MDT
$121B
| $36.6M | 1.86% |
423,859
+9,320
| +2% | +$821K |
2013 Q2
53 quarters
|
|
14
Automatic Data Processing
ADP
$113B
| $35.3M | 1.79% |
136,756
-11,300
| -8% | -$3M |
2021 Q1
22 quarters
|
|
15
Merck
MRK
$348B
| $34.6M | 1.76% |
238,067
-74,700
| -24% | -$10.3M |
2013 Q2
53 quarters
|
|
16
Aflac
AFL
$61B
| $34.2M | 1.74% |
305,797
-18,747
| -6% | -$2.25M |
2013 Q2
53 quarters
|
|
17
Abbott
ABT
$178B
| $34.1M | 1.73% |
345,349
| – | – |
2025 Q2
5 quarters
|
|
18
Home Depot
HD
$317B
| $32.8M | 1.67% |
115,428
+2,560
| +2% | +$840K |
2020 Q4
23 quarters
|
|
19
ConocoPhillips
COP
$179B
| $32M | 1.62% |
255,371
-18,830
| -7% | -$2.33M |
2013 Q2
53 quarters
|
|
20
Apple
AAPL
$5.02T
| $29.4M | 1.49% |
88,286
-22,999
| -21% | -$7.39M |
2021 Q1
22 quarters
|
|
21
Eaton
ETN
$153B
| $29.2M | 1.48% |
67,873
-9,100
| -12% | -$3.8M |
2022 Q1
18 quarters
|
|
22
Shell
SHEL
$299B
| $28.5M | 1.45% |
300,089
+8,081
| +3% | +$729K |
2022 Q1
18 quarters
|
|
|
23
Adobe
ADBE
$97.2B
| $27.6M | 1.4% |
114,918
+11,116
| +11% | +$2.78M |
2022 Q1
18 quarters
|
|
24
Quest Diagnostics
DGX
$27.1B
| $27.3M | 1.39% |
117,200
-34,300
| -23% | -$7.93M |
2018 Q4
31 quarters
|
|
|
25
W.W. Grainger
GWW
$63.2B
| $27.2M | 1.38% |
21,827
+1,725
| +9% | +$2.28M |
2025 Q1
6 quarters
|
|
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Willis Investment Counsel's Q3 2026 Portfolio in Review
As of Q3 2026, Willis Investment Counsel held 132 positions worth $1.97B, down 6.1% from $2.1B the previous quarter. Its ten largest holdings account for 28% of the portfolio.
Willis Investment Counsel withdrew a net $180M in Q3 2026, closing 4 positions and reducing 38 holdings. Its most notable exit was QXO Inc, an estimated $432K position sold in full.
By sector, the portfolio is most concentrated in Technology at 30% of assets, up from 27% a quarter earlier, followed by Healthcare and Industrials.
Against the trend, Willis Investment Counsel opened a new position in Installed Building Products worth $1.77M.
- Willis Investment Counsel's largest Q3 2026 buy was Installed Building Products: 9,245 shares worth $1.77M.
- Willis Investment Counsel added most to Intuit in Q3 2026, an estimated $8.9M increase.
- Willis Investment Counsel's biggest Q3 2026 reduction was BHP, cutting an estimated $21.2M.
- Willis Investment Counsel fully exited QXO Inc in Q3 2026, selling an estimated $432K.
- Willis Investment Counsel's ten largest holdings make up 28% of its $1.97B portfolio in Q3 2026.
- Willis Investment Counsel opened 7 new positions and closed 4 in Q3 2026.
- Willis Investment Counsel's portfolio value fell 6.1% quarter-over-quarter to $1.97B.
Based on Willis Investment Counsel's 13F filing for Q3 2026, filed 20 Oct 2026.