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Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
+6.22%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.83B
AUM Growth
-$104M
Cap. Flow
-$177M
Cap. Flow %
-9.64%
Top 10 Hldgs %
27.34%
Holding
135
New
5
Increased
61
Reduced
20
Closed
12

Top Buys

Rank Stock Value
1
ADP icon
Automatic Data Processing
ADP
+$14.4M
2
PAYX icon
Paychex
PAYX
+$10.9M
3
SPGI icon
S&P Global
SPGI
+$6.38M
4
INTU icon
Intuit
INTU
+$6.14M
5
FDS icon
Factset
FDS
+$4.63M

Top Sells

Rank Stock Value
1
WMT icon
Walmart Inc
WMT
+$34M
2
CAT icon
Caterpillar
CAT
+$20.9M
3
KMB icon
Kimberly-Clark
KMB
+$19.9M
4
JNJ icon
Johnson & Johnson
JNJ
+$17.7M
5
GPC icon
Genuine Parts
GPC
+$17.1M

Sector Composition

Rank Sector Weight
1 Technology 21.78%
2 Healthcare 18.52%
3 Industrials 16.88%
4 Consumer Discretionary 8.72%
5 Financials 8.26%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
NRC icon
76
NRC Health Common Stock
NRC
$491M
$3.81M 0.21%
224,638
+41,412
+23% +$704K
MSM icon
77
MSC Industrial Direct
MSM
$6.97B
$3.69M 0.2%
39,986
+2,116
+6% +$189K
AOS icon
78
A.O. Smith
AOS
$8.11B
$3.16M 0.17%
47,930
+2,419
+5% +$174K
UI icon
79
Ubiquiti
UI
$33B
$3.1M 0.17%
3,928
+280
+8% +$190K
QLYS icon
80
Qualys
QLYS
$5.61B
$3.03M 0.17%
34,437
+1,813
+6% +$201K
JKHY icon
81
Jack Henry & Associates
JKHY
$10.8B
$2.93M 0.16%
18,528
+917
+5% +$157K
PAYC icon
82
Paycom
PAYC
$6.9B
$2.86M 0.16%
23,529
+1,429
+6% +$191K
EVTC icon
83
Evertec
EVTC
$1.87B
$2.68M 0.15%
95,000
+4,570
+5% +$130K
TTC icon
84
Toro Company
TTC
$8.99B
$2.57M 0.14%
27,455
+1,559
+6% +$147K
LAMR icon
85
Lamar Advertising Co
LAMR
$16.5B
$2.47M 0.14%
19,536
+1,131
+6% +$148K
VRSN icon
86
VeriSign
VRSN
$25.3B
$2.23M 0.12%
8,995
+502
+6% +$119K
ZBRA icon
87
Zebra Technologies
ZBRA
$12.7B
$2.11M 0.12%
10,107
+654
+7% +$154K
AVY icon
88
Avery Dennison
AVY
$12.3B
$1.82M 0.1%
10,512
+656
+7% +$120K
HXL icon
89
Hexcel
HXL
$7.83B
$1.71M 0.09%
21,136
-20,301
-49% -$1.71M
JBTM
90
JBT Marel
JBTM
$6.98B
$1.5M 0.08%
11,767
+971
+9% +$147K
DLB icon
91
Dolby
DLB
$4.64B
$1.24M 0.07%
20,604
+1,261
+7% +$79.8K
ALGN icon
92
Align Technology
ALGN
$12.7B
$1.11M 0.06%
6,462
+439
+7% +$76.9K
IJH icon
93
iShares Core S&P Mid-Cap ETF
IJH
$122B
$1.09M 0.06%
16,164
– –
KO icon
94
Coca-Cola
KO
$351B
$966K 0.05%
12,708
– –
TECH icon
95
Bio-Techne
TECH
$11.2B
$904K 0.05%
17,302
+1,093
+7% +$65.6K
PAR icon
96
PAR Technology
PAR
$674M
$861K 0.05%
64,595
– –
VO icon
97
Vanguard Mid-Cap ETF
VO
$106B
$737K 0.04%
10,268
– –
VENU
98
Venu Holding Corp
VENU
$135M
$724K 0.04%
218,633
+113,635
+108% +$656K
VOO icon
99
Vanguard S&P 500 ETF
VOO
$974B
$701K 0.04%
1,173
+376
+47% +$235K
MXCT icon
100
MaxCyte
MXCT
$133M
$606K 0.03%
862,758
– –
2 3
4
5 6

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DE
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KAM
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AWM
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Willis Investment Counsel's Q1 2026 Portfolio in Review

As of Q1 2026, Willis Investment Counsel held 135 positions worth $1.83B, down 5.4% from $1.94B the previous quarter. Its ten largest holdings account for 27% of the portfolio.

Willis Investment Counsel withdrew a net $177M in Q1 2026, closing 12 positions and reducing 20 holdings. Its most notable exit was Walmart Inc, an estimated $34M position sold in full.

By sector, the portfolio is most concentrated in Technology at 22% of assets, down from 22% a quarter earlier, followed by Healthcare and Industrials.

Against the trend, Willis Investment Counsel opened a new position in S&P Global worth $5.85M.

  • Willis Investment Counsel's largest Q1 2026 buy was S&P Global: 13,745 shares worth $5.85M.
  • Willis Investment Counsel added most to Automatic Data Processing in Q1 2026, an estimated $14.4M increase.
  • Willis Investment Counsel's biggest Q1 2026 reduction was Caterpillar, cutting an estimated $20.9M.
  • Willis Investment Counsel fully exited Walmart Inc in Q1 2026, selling an estimated $34M.
  • Willis Investment Counsel's ten largest holdings make up 27% of its $1.83B portfolio in Q1 2026.
  • Willis Investment Counsel opened 5 new positions and closed 12 in Q1 2026.
  • Willis Investment Counsel's portfolio value fell 5.4% quarter-over-quarter to $1.83B.

Based on Willis Investment Counsel's 13F filing for Q1 2026, filed 5 May 2026.