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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+10.38%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+188.9%
AUM
$2.1B
AUM Growth
+$267M
Cap. Flow
+$172M
Cap. Flow %
8.19%
Top 10 Hldgs %
28.16%
Holding
129
New
6
Increased
73
Reduced
28
Closed
4

Top Buys

Rank Stock Value
1
MSI icon
Motorola Solutions
MSI
+$13.6M
2
ABT icon
Abbott
ABT
+$13.3M
3
ACN icon
Accenture
ACN
+$12.4M
4
ADBE icon
Adobe
ADBE
+$11.7M
5
CSCO icon
Cisco
CSCO
+$5.24M

Top Sells

Rank Stock Value
1
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$18.2M
2
TXN icon
Texas Instruments
TXN
+$8.22M
3
GNRC icon
Generac Holdings
GNRC
+$7.87M
4
STRL icon
Sterling Infrastructure
STRL
+$5.67M
5
MSM icon
MSC Industrial Direct
MSM
+$927K

Sector Composition

Rank Sector Weight
1 Technology 26.66%
2 Healthcare 18.11%
3 Industrials 17.7%
4 Financials 8.4%
5 Consumer Discretionary 8.11%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
LOGI icon
76
Logitech
LOGI
$14.6B
$6.77M 0.32%
72,038
+26,937
+60% +$2.8M
JKHY icon
77
Jack Henry & Associates
JKHY
$11.6B
$6.69M 0.32%
48,588
+30,060
+162% +$4.27M
AVY icon
78
Avery Dennison
AVY
$13.3B
$5.61M 0.27%
34,558
+24,046
+229% +$3.92M
LAMR icon
79
Lamar Advertising Co
LAMR
$15.3B
$5.27M 0.25%
33,811
+14,275
+73% +$2.06M
PAYC icon
80
Paycom
PAYC
$10.4B
$4.98M 0.24%
39,620
+16,091
+68% +$2.1M
AOS icon
81
A.O. Smith
AOS
$8.22B
$4.78M 0.23%
76,226
+28,296
+59% +$1.71M
ALGN icon
82
Align Technology
ALGN
$11.3B
$4.73M 0.23%
28,035
+21,573
+334% +$3.74M
TTC icon
83
Toro Company
TTC
$8.83B
$4.62M 0.22%
47,415
+19,960
+73% +$1.86M
ZBRA icon
84
Zebra Technologies
ZBRA
$17.2B
$4.52M 0.22%
17,175
+7,068
+70% +$1.66M
INTU icon
85
Intuit
INTU
$91B
$4.22M 0.2%
16,168
+3,304
+26% +$1.15M
EVTC icon
86
Evertec
EVTC
$1.81B
$4.18M 0.2%
150,575
+55,575
+59% +$1.48M
JBTM
87
JBT Marel
JBTM
$6.11B
$3.97M 0.19%
27,401
+15,634
+133% +$2.02M
VRSN icon
88
VeriSign
VRSN
$26.4B
$3.85M 0.18%
15,294
+6,299
+70% +$1.75M
HXL icon
89
Hexcel
HXL
$6.96B
$3.82M 0.18%
38,150
+17,014
+80% +$1.54M
UI icon
90
Ubiquiti
UI
$35.1B
$3.73M 0.18%
6,989
+3,061
+78% +$2.31M
MSM icon
91
MSC Industrial Direct
MSM
$6.78B
$3.72M 0.18%
31,258
-8,728
-22% -$927K
BMI icon
92
Badger Meter
BMI
$3.84B
$2.73M 0.13%
+18,383
New +$2.41M
TECH icon
93
Bio-Techne
TECH
$11.4B
$2.66M 0.13%
37,659
+20,357
+118% +$1.1M
DLB icon
94
Dolby
DLB
$5.8B
$2.1M 0.1%
39,854
+19,250
+93% +$1.1M
IJH icon
95
iShares Core S&P Mid-Cap ETF
IJH
$126B
$1.25M 0.06%
16,164
– –
MXCT icon
96
MaxCyte
MXCT
$132M
$1.06M 0.05%
862,758
– –
KO icon
97
Coca-Cola
KO
$379B
$1.03M 0.05%
12,664
-44
-0.3% -$3.48K
VOO icon
98
Vanguard S&P 500 ETF
VOO
$1.03T
$832K 0.04%
1,211
+38
+3% +$25.3K
VO icon
99
Vanguard Morningstar Mid-Cap ETF
VO
$108B
$827K 0.04%
10,268
– –
MU icon
100
Micron Technology
MU
$1.15T
$785K 0.04%
680
– –
2 3
4
5 6

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Willis Investment Counsel's Q2 2026 Portfolio in Review

As of Q2 2026, Willis Investment Counsel held 129 positions worth $2.1B, up 15% from $1.83B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel deployed $172M of net new capital in Q2 2026, opening 6 new positions and adding to 73 existing holdings. Its largest new stake was Motorola Solutions: 32,600 shares worth $13.5M.

By sector, the portfolio is most concentrated in Technology at 27% of assets, up from 22% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Texas Instruments, an estimated $8.22M trimmed.

  • Willis Investment Counsel's largest Q2 2026 buy was Motorola Solutions: 32,600 shares worth $13.5M.
  • Willis Investment Counsel added most to Abbott in Q2 2026, an estimated $13.3M increase.
  • Willis Investment Counsel's biggest Q2 2026 reduction was Texas Instruments, cutting an estimated $8.22M.
  • Willis Investment Counsel fully exited Vanguard Morningstar Small-Cap Value ETF in Q2 2026, selling an estimated $18.2M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $2.1B portfolio in Q2 2026.
  • Willis Investment Counsel opened 6 new positions and closed 4 in Q2 2026.
  • Willis Investment Counsel's portfolio value rose 15% quarter-over-quarter to $2.1B.

Based on Willis Investment Counsel's 13F filing for Q2 2026, filed 3 Aug 2026.