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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+10.38%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+188.9%
AUM
$2.1B
AUM Growth
+$267M
Cap. Flow
+$172M
Cap. Flow %
8.19%
Top 10 Hldgs %
28.16%
Holding
129
New
6
Increased
73
Reduced
28
Closed
4

Top Buys

Rank Stock Value
1
MSI icon
Motorola Solutions
MSI
+$13.6M
2
ABT icon
Abbott
ABT
+$13.3M
3
ACN icon
Accenture
ACN
+$12.4M
4
ADBE icon
Adobe
ADBE
+$11.7M
5
CSCO icon
Cisco
CSCO
+$5.24M

Top Sells

Rank Stock Value
1
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$18.2M
2
TXN icon
Texas Instruments
TXN
+$8.22M
3
GNRC icon
Generac Holdings
GNRC
+$7.87M
4
STRL icon
Sterling Infrastructure
STRL
+$5.67M
5
MSM icon
MSC Industrial Direct
MSM
+$927K

Sector Composition

Rank Sector Weight
1 Technology 26.66%
2 Healthcare 18.11%
3 Industrials 17.7%
4 Financials 8.4%
5 Consumer Discretionary 8.11%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PG icon
26
Procter & Gamble
PG
$340B
$30.7M 1.46%
209,370
-397
-0.2% -$57.8K
COP icon
27
ConocoPhillips
COP
$161B
$28.5M 1.36%
274,201
+16,768
+7% +$1.99M
AEP icon
28
American Electric Power
AEP
$67.8B
$27.8M 1.32%
203,038
-500
-0.2% -$65.9K
BHP icon
29
BHP
BHP
$230B
$27.6M 1.32%
331,239
+16,230
+5% +$1.35M
GWW icon
30
W.W. Grainger
GWW
$62.4B
$27.3M 1.3%
20,102
+3,406
+20% +$4.2M
VLO icon
31
Valero Energy
VLO
$107B
$27.2M 1.29%
104,300
-300
-0.3% -$73.9K
SNY icon
32
Sanofi
SNY
$106B
$25.7M 1.22%
602,300
-1,700
-0.3% -$76K
JPM icon
33
JPMorgan Chase
JPM
$953B
$25.5M 1.21%
77,798
-81
-0.1% -$25.2K
DRI icon
34
Darden Restaurants
DRI
$24.6B
$25.2M 1.2%
122,400
-200
-0.2% -$40.1K
TSCO icon
35
Tractor Supply
TSCO
$18.2B
$24M 1.14%
759,707
+76,476
+11% +$2.64M
MMM icon
36
3M
MMM
$86.9B
$23.8M 1.13%
146,840
+10,270
+8% +$1.56M
VZ icon
37
Verizon
VZ
$208B
$23.6M 1.13%
557,990
-1,510
-0.3% -$70.8K
GD icon
38
General Dynamics
GD
$97.2B
$23.6M 1.12%
66,500
-200
-0.3% -$68.5K
AXP icon
39
American Express
AXP
$220B
$22.9M 1.09%
67,676
+10,440
+18% +$3.34M
MCD icon
40
McDonald's
MCD
$181B
$22.8M 1.09%
84,485
-300
-0.4% -$86K
SHEL icon
41
Shell
SHEL
$266B
$22.6M 1.08%
292,008
+14,488
+5% +$1.25M
AMAT icon
42
Applied Materials
AMAT
$361B
$22.5M 1.07%
31,135
+4,686
+18% +$2.16M
CLX icon
43
Clorox
CLX
$11.3B
$21.9M 1.04%
229,300
-700
-0.3% -$67.2K
DE icon
44
Deere & Co
DE
$187B
$21.7M 1.03%
34,200
-100
-0.3% -$57.9K
LLY icon
45
Eli Lilly
LLY
$1.02T
$21.6M 1.03%
18,017
+3,240
+22% +$3.31M
ADBE icon
46
Adobe
ADBE
$106B
$21.3M 1.01%
103,802
+49,563
+91% +$11.7M
LH icon
47
Labcorp
LH
$26.5B
$21.1M 1.01%
75,319
+10,829
+17% +$2.85M
T icon
48
AT&T
T
$176B
$21M 1%
1,014,010
-1,600
-0.2% -$39.7K
DUK icon
49
Duke Energy
DUK
$93.7B
$20.3M 0.97%
160,137
-145
-0.1% -$18.3K
EMR icon
50
Emerson Electric
EMR
$85.2B
$19.9M 0.95%
139,200
-400
-0.3% -$56.3K
1
2
3 4 5

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Willis Investment Counsel's Q2 2026 Portfolio in Review

As of Q2 2026, Willis Investment Counsel held 129 positions worth $2.1B, up 15% from $1.83B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel deployed $172M of net new capital in Q2 2026, opening 6 new positions and adding to 73 existing holdings. Its largest new stake was Motorola Solutions: 32,600 shares worth $13.5M.

By sector, the portfolio is most concentrated in Technology at 27% of assets, up from 22% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Texas Instruments, an estimated $8.22M trimmed.

  • Willis Investment Counsel's largest Q2 2026 buy was Motorola Solutions: 32,600 shares worth $13.5M.
  • Willis Investment Counsel added most to Abbott in Q2 2026, an estimated $13.3M increase.
  • Willis Investment Counsel's biggest Q2 2026 reduction was Texas Instruments, cutting an estimated $8.22M.
  • Willis Investment Counsel fully exited Vanguard Morningstar Small-Cap Value ETF in Q2 2026, selling an estimated $18.2M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $2.1B portfolio in Q2 2026.
  • Willis Investment Counsel opened 6 new positions and closed 4 in Q2 2026.
  • Willis Investment Counsel's portfolio value rose 15% quarter-over-quarter to $2.1B.

Based on Willis Investment Counsel's 13F filing for Q2 2026, filed 3 Aug 2026.