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Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
+6.22%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.83B
AUM Growth
-$104M
Cap. Flow
-$177M
Cap. Flow %
-9.64%
Top 10 Hldgs %
27.34%
Holding
135
New
5
Increased
61
Reduced
20
Closed
12

Top Buys

Rank Stock Value
1
ADP icon
Automatic Data Processing
ADP
+$14.4M
2
PAYX icon
Paychex
PAYX
+$10.9M
3
SPGI icon
S&P Global
SPGI
+$6.38M
4
INTU icon
Intuit
INTU
+$6.14M
5
FDS icon
Factset
FDS
+$4.63M

Top Sells

Rank Stock Value
1
WMT icon
Walmart Inc
WMT
+$34M
2
CAT icon
Caterpillar
CAT
+$20.9M
3
KMB icon
Kimberly-Clark
KMB
+$19.9M
4
JNJ icon
Johnson & Johnson
JNJ
+$17.7M
5
GPC icon
Genuine Parts
GPC
+$17.1M

Sector Composition

Rank Sector Weight
1 Technology 21.78%
2 Healthcare 18.52%
3 Industrials 16.88%
4 Consumer Discretionary 8.72%
5 Financials 8.26%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VZ icon
26
Verizon
VZ
$182B
$28.1M 1.53%
559,500
+10,000
+2% +$463K
AAPL icon
27
Apple
AAPL
$4.9T
$27.7M 1.51%
109,136
-450
-0.4% -$117K
ETN icon
28
Eaton
ETN
$155B
$27.6M 1.51%
77,073
– –
AEP icon
29
American Electric Power
AEP
$71.9B
$26.7M 1.46%
203,538
– –
MCD icon
30
McDonald's
MCD
$190B
$26.4M 1.44%
84,785
– –
VLO icon
31
Valero Energy
VLO
$91.9B
$25.8M 1.41%
104,600
– –
SHEL icon
32
Shell
SHEL
$242B
$25.8M 1.41%
277,520
+798
+0.3% +$64.5K
DRI icon
33
Darden Restaurants
DRI
$22.7B
$24M 1.31%
122,600
– –
CLX icon
34
Clorox
CLX
$11.6B
$23.8M 1.3%
230,000
+25,400
+12% +$2.88M
BHP icon
35
BHP
BHP
$205B
$22.9M 1.25%
315,009
-159,834
-34% -$11.3M
JPM icon
36
JPMorgan Chase
JPM
$907B
$22.9M 1.25%
77,879
– –
GD icon
37
General Dynamics
GD
$99.7B
$22.9M 1.25%
66,700
– –
KEYS icon
38
Keysight
KEYS
$54B
$22.9M 1.25%
80,993
+384
+0.5% +$96.2K
DUK icon
39
Duke Energy
DUK
$97.5B
$21M 1.15%
160,282
– –
CVX icon
40
Chevron
CVX
$373B
$20.7M 1.13%
99,995
– –
ABT icon
41
Abbott
ABT
$175B
$20.5M 1.12%
199,349
– –
MMM icon
42
3M
MMM
$83.4B
$19.8M 1.08%
136,570
+429
+0.3% +$68.3K
LOW icon
43
Lowe's Companies
LOW
$117B
$19.7M 1.08%
83,418
– –
DE icon
44
Deere & Co
DE
$161B
$19.3M 1.06%
34,300
– –
EMR icon
45
Emerson Electric
EMR
$78.2B
$18.3M 1%
139,600
– –
GWW icon
46
W.W. Grainger
GWW
$65.9B
$18.2M 0.99%
16,696
+189
+1% +$206K
VBR icon
47
Vanguard Small-Cap Value ETF
VBR
$37.1B
$18.2M 0.99%
83,829
+5,037
+6% +$1.13M
AXP icon
48
American Express
AXP
$242B
$17.3M 0.95%
57,236
+556
+1% +$186K
LH icon
49
Labcorp
LH
$23.2B
$17.2M 0.94%
64,490
-506
-0.8% -$137K
ZTS icon
50
Zoetis
ZTS
$32.1B
$16.5M 0.9%
139,959
+35,743
+34% +$4.42M
1
2
3 4 5

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DE
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KAM
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AWM
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OQS
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RP
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ABTD
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Willis Investment Counsel's Q1 2026 Portfolio in Review

As of Q1 2026, Willis Investment Counsel held 135 positions worth $1.83B, down 5.4% from $1.94B the previous quarter. Its ten largest holdings account for 27% of the portfolio.

Willis Investment Counsel withdrew a net $177M in Q1 2026, closing 12 positions and reducing 20 holdings. Its most notable exit was Walmart Inc, an estimated $34M position sold in full.

By sector, the portfolio is most concentrated in Technology at 22% of assets, down from 22% a quarter earlier, followed by Healthcare and Industrials.

Against the trend, Willis Investment Counsel opened a new position in S&P Global worth $5.85M.

  • Willis Investment Counsel's largest Q1 2026 buy was S&P Global: 13,745 shares worth $5.85M.
  • Willis Investment Counsel added most to Automatic Data Processing in Q1 2026, an estimated $14.4M increase.
  • Willis Investment Counsel's biggest Q1 2026 reduction was Caterpillar, cutting an estimated $20.9M.
  • Willis Investment Counsel fully exited Walmart Inc in Q1 2026, selling an estimated $34M.
  • Willis Investment Counsel's ten largest holdings make up 27% of its $1.83B portfolio in Q1 2026.
  • Willis Investment Counsel opened 5 new positions and closed 12 in Q1 2026.
  • Willis Investment Counsel's portfolio value fell 5.4% quarter-over-quarter to $1.83B.

Based on Willis Investment Counsel's 13F filing for Q1 2026, filed 5 May 2026.