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Willis Investment Counsel Portfolio holdings

AUM $2.1B
1-Year Est. Return 24.61%
This Fund
S&P 500
This Quarter Est. Return
+10.38%
1 Year Est. Return
+24.61%
3 Year Est. Return
+53.31%
5 Year Est. Return
+71.06%
10 Year Est. Return
+188.9%
AUM
$2.1B
AUM Growth
+$267M
Cap. Flow
+$172M
Cap. Flow %
8.19%
Top 10 Hldgs %
28.16%
Holding
129
New
6
Increased
73
Reduced
28
Closed
4

Top Buys

Rank Stock Value
1
MSI icon
Motorola Solutions
MSI
+$13.6M
2
ABT icon
Abbott
ABT
+$13.3M
3
ACN icon
Accenture
ACN
+$12.4M
4
ADBE icon
Adobe
ADBE
+$11.7M
5
CSCO icon
Cisco
CSCO
+$5.24M

Top Sells

Rank Stock Value
1
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$18.2M
2
TXN icon
Texas Instruments
TXN
+$8.22M
3
GNRC icon
Generac Holdings
GNRC
+$7.87M
4
STRL icon
Sterling Infrastructure
STRL
+$5.67M
5
MSM icon
MSC Industrial Direct
MSM
+$927K

Sector Composition

Rank Sector Weight
1 Technology 26.66%
2 Healthcare 18.11%
3 Industrials 17.7%
4 Financials 8.4%
5 Consumer Discretionary 8.11%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
RSP icon
51
Invesco S&P 500 Equal Weight ETF
RSP
$99.6B
$19.8M 0.94%
92,880
+12,175
+15% +$2.49M
LOW icon
52
Lowe's Companies
LOW
$115B
$18.3M 0.87%
83,218
-200
-0.2% -$45.4K
GOOGL icon
53
Alphabet (Google) Class A
GOOGL
$4.14T
$17.8M 0.85%
49,797
+9,120
+22% +$3.28M
HUBB icon
54
Hubbell
HUBB
$24.3B
$17.1M 0.82%
32,723
+4,924
+18% +$2.49M
NVDA icon
55
NVIDIA
NVDA
$5.56T
$16.7M 0.8%
83,643
+14,700
+21% +$3.02M
CVX icon
56
Chevron
CVX
$409B
$16.6M 0.79%
99,877
-118
-0.1% -$22K
MA icon
57
Mastercard
MA
$507B
$15.5M 0.74%
30,118
+5,133
+21% +$2.56M
WM icon
58
Waste Management
WM
$87.5B
$15.3M 0.73%
68,626
-300
-0.4% -$66.7K
WAT icon
59
Waters Corp
WAT
$40.2B
$14.8M 0.7%
39,360
+5,980
+18% +$2.04M
MSI icon
60
Motorola Solutions
MSI
$77.5B
$13.5M 0.65%
+32,600
New +$13.6M
ZTS icon
61
Zoetis
ZTS
$31.3B
$12.3M 0.59%
171,746
+31,787
+23% +$2.99M
FDS icon
62
Factset
FDS
$10.7B
$11.7M 0.56%
51,021
+8,197
+19% +$1.88M
UPS icon
63
United Parcel Service
UPS
$87B
$11.7M 0.56%
109,094
+20,121
+23% +$2.09M
META icon
64
Meta Platforms (Facebook)
META
$1.57T
$10.9M 0.52%
19,367
+3,422
+21% +$2.09M
ROST icon
65
Ross Stores
ROST
$73.7B
$9.84M 0.47%
46,244
+7,980
+21% +$1.8M
SHW icon
66
Sherwin-Williams
SHW
$81B
$9.83M 0.47%
28,553
+4,549
+19% +$1.45M
NRC icon
67
NRC Health Common Stock
NRC
$476M
$9.38M 0.45%
434,785
+210,147
+94% +$3.9M
FTDR icon
68
Frontdoor
FTDR
$5.69B
$9.3M 0.44%
119,899
+40,711
+51% +$2.6M
MEDP icon
69
Medpace
MEDP
$16.5B
$7.87M 0.38%
14,855
+4,741
+47% +$2.19M
QLYS icon
70
Qualys
QLYS
$5.94B
$7.86M 0.37%
57,156
+22,719
+66% +$2.24M
LQDT icon
71
Liquidity Services
LQDT
$1.32B
$7.57M 0.36%
193,441
+61,015
+46% +$2.16M
DCI icon
72
Donaldson
DCI
$10.6B
$7.34M 0.35%
81,745
+26,298
+47% +$2.26M
GIL icon
73
Gildan
GIL
$9.89B
$6.87M 0.33%
133,186
+50,447
+61% +$2.9M
STRL icon
74
Sterling Infrastructure
STRL
$14.9B
$6.85M 0.33%
8,160
-8,073
-50% -$5.67M
SPGI icon
75
S&P Global
SPGI
$131B
$6.82M 0.33%
16,757
+3,012
+22% +$1.27M
1 2
3
4 5

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CCM
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GWM
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OC
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Willis Investment Counsel's Q2 2026 Portfolio in Review

As of Q2 2026, Willis Investment Counsel held 129 positions worth $2.1B, up 15% from $1.83B the previous quarter. Its ten largest holdings account for 28% of the portfolio.

Willis Investment Counsel deployed $172M of net new capital in Q2 2026, opening 6 new positions and adding to 73 existing holdings. Its largest new stake was Motorola Solutions: 32,600 shares worth $13.5M.

By sector, the portfolio is most concentrated in Technology at 27% of assets, up from 22% a quarter earlier, followed by Healthcare and Industrials.

On the sell side, the largest reduction was Texas Instruments, an estimated $8.22M trimmed.

  • Willis Investment Counsel's largest Q2 2026 buy was Motorola Solutions: 32,600 shares worth $13.5M.
  • Willis Investment Counsel added most to Abbott in Q2 2026, an estimated $13.3M increase.
  • Willis Investment Counsel's biggest Q2 2026 reduction was Texas Instruments, cutting an estimated $8.22M.
  • Willis Investment Counsel fully exited Vanguard Morningstar Small-Cap Value ETF in Q2 2026, selling an estimated $18.2M.
  • Willis Investment Counsel's ten largest holdings make up 28% of its $2.1B portfolio in Q2 2026.
  • Willis Investment Counsel opened 6 new positions and closed 4 in Q2 2026.
  • Willis Investment Counsel's portfolio value rose 15% quarter-over-quarter to $2.1B.

Based on Willis Investment Counsel's 13F filing for Q2 2026, filed 3 Aug 2026.