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Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
+6.43%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.55B
AUM Growth
+$52.5M
Cap. Flow
-$36.5M
Cap. Flow %
-2.36%
Top 10 Hldgs %
24.04%
Holding
102
New
1
Increased
57
Reduced
22
Closed
6

Top Buys

Rank Stock Value
1
COP icon
ConocoPhillips
COP
+$6.69M
2
PAYX icon
Paychex
PAYX
+$6.66M
3
CLX icon
Clorox
CLX
+$6.58M
4
BHP icon
BHP
BHP
+$3.5M
5
GD icon
General Dynamics
GD
+$3.43M

Top Sells

Rank Stock Value
1
ABB
ABB Ltd
ABB
+$19.8M
2
EMR icon
Emerson Electric
EMR
+$12.5M
3
VLO icon
Valero Energy
VLO
+$12M
4
PPL
PPL Corp
PPL
+$7.29M
5
AAPL icon
Apple
AAPL
+$7.08M

Sector Composition

Rank Sector Weight
1 Financials 19.36%
2 Healthcare 15.25%
3 Technology 13.53%
4 Energy 11.63%
5 Industrials 10.6%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
INTC icon
1
Intel
INTC
$466B
$45.8M 2.96%
764,491
+615
+0.1% +$34.4K
JNJ icon
2
Johnson & Johnson
JNJ
$635B
$43.8M 2.84%
300,565
+4,002
+1% +$543K
PFE icon
3
Pfizer
PFE
$140B
$40.6M 2.63%
1,092,220
+1,520
+0.1% +$54.1K
CSCO icon
4
Cisco
CSCO
$450B
$39.6M 2.56%
825,188
+832
+0.1% +$38.7K
MSFT icon
5
Microsoft
MSFT
$2.84T
$36.7M 2.38%
232,941
-1,994
-0.8% -$293K
MDT icon
6
Medtronic
MDT
$107B
$35.2M 2.28%
310,165
+227
+0.1% +$24.9K
JPM icon
7
JPMorgan Chase
JPM
$939B
$34M 2.2%
243,859
+11,156
+5% +$1.43M
PEP icon
8
PepsiCo
PEP
$186B
$32.3M 2.09%
236,047
+359
+0.2% +$48.9K
TXN icon
9
Texas Instruments
TXN
$255B
$32M 2.07%
249,474
+441
+0.2% +$54.4K
BHP icon
10
BHP
BHP
$213B
$31.7M 2.05%
649,485
+76,985
+13% +$3.5M
RDS.A
11
DELISTED
Royal Dutch Shell PLC ADS Class A
RDS.A
$30.8M 1.99%
522,205
+4,760
+0.9% +$278K
WFC icon
12
Wells Fargo
WFC
$261B
$30.5M 1.97%
566,822
– –
MRK icon
13
Merck
MRK
$324B
$29.1M 1.89%
335,878
-6,310
-2% -$518K
USB icon
14
US Bancorp
USB
$99.6B
$29.1M 1.88%
490,000
– –
T icon
15
AT&T
T
$165B
$28.8M 1.87%
977,180
-11,132
-1% -$321K
XOM icon
16
ExxonMobil
XOM
$651B
$28.4M 1.84%
406,959
+4,970
+1% +$344K
MMM icon
17
3M
MMM
$89B
$28.2M 1.83%
191,374
+227
+0.1% +$31.8K
GPC icon
18
Genuine Parts
GPC
$17.1B
$28M 1.81%
264,000
-24,100
-8% -$2.48M
AAPL icon
19
Apple
AAPL
$4.89T
$27.9M 1.81%
380,400
-110,000
-22% -$7.08M
ETN icon
20
Eaton
ETN
$157B
$27.7M 1.79%
292,700
-200
-0.1% -$17.8K
VZ icon
21
Verizon
VZ
$194B
$27.7M 1.79%
450,758
+154
+0% +$9.29K
CB icon
22
Chubb
CB
$140B
$27.6M 1.78%
177,202
+14,619
+9% +$2.24M
KR icon
23
Kroger
KR
$34.8B
$27.6M 1.78%
951,190
+32,545
+4% +$863K
TFC icon
24
Truist Financial
TFC
$63.2B
$27.3M 1.77%
485,547
+547
+0.1% +$29.6K
AFL icon
25
Aflac
AFL
$63.9B
$27.3M 1.76%
515,192
-11,905
-2% -$632K
1
2 3 4

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KAM
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AWM
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OQS
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FCIM
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Willis Investment Counsel's Q4 2019 Portfolio in Review

As of Q4 2019, Willis Investment Counsel held 102 positions worth $1.55B, up 3.5% from $1.49B the previous quarter. Its ten largest holdings account for 24% of the portfolio.

Willis Investment Counsel's Q4 2019 filing shows 1 new, 57 increased, 22 reduced and 6 closed positions. Its largest new stake was Clorox: 44,020 shares worth $6.76M. The largest sale was ABB Ltd, an estimated $19.8M.

By sector, the portfolio is most concentrated in Financials at 19% of assets, up from 19% a quarter earlier, followed by Healthcare and Technology.

  • Willis Investment Counsel's largest Q4 2019 buy was Clorox: 44,020 shares worth $6.76M.
  • Willis Investment Counsel added most to ConocoPhillips in Q4 2019, an estimated $6.69M increase.
  • Willis Investment Counsel's biggest Q4 2019 reduction was Emerson Electric, cutting an estimated $12.5M.
  • Willis Investment Counsel fully exited ABB Ltd in Q4 2019, selling an estimated $19.8M.
  • Willis Investment Counsel's ten largest holdings make up 24% of its $1.55B portfolio in Q4 2019.
  • Willis Investment Counsel opened 1 new position and closed 6 in Q4 2019.
  • Willis Investment Counsel's portfolio value rose 3.5% quarter-over-quarter to $1.55B.

Based on Willis Investment Counsel's 13F filing for Q4 2019, filed 13 Feb 2020.