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Willis Investment Counsel Portfolio holdings

AUM $1.83B
1-Year Est. Return 15.78%
This Fund
S&P 500
This Quarter Est. Return
-23.55%
1 Year Est. Return
+15.78%
3 Year Est. Return
+42.49%
5 Year Est. Return
+61.89%
10 Year Est. Return
+171.67%
AUM
$1.2B
AUM Growth
-$341M
Cap. Flow
+$92.7M
Cap. Flow %
7.69%
Top 10 Hldgs %
27.15%
Holding
111
New
15
Increased
67
Reduced
23
Closed
2

Top Buys

Rank Stock Value
1
ACN icon
Accenture
ACN
+$24M
2
UPS icon
United Parcel Service
UPS
+$18M
3
MCD icon
McDonald's
MCD
+$9.25M
4
PG icon
Procter & Gamble
PG
+$7.2M
5
PAYX icon
Paychex
PAYX
+$6.65M

Top Sells

Rank Stock Value
1
LLY icon
Eli Lilly
LLY
+$26.7M
2
AEP icon
American Electric Power
AEP
+$21.2M
3
ETN icon
Eaton
ETN
+$19.5M
4
OXY icon
Occidental Petroleum
OXY
+$16.6M
5
JPM icon
JPMorgan Chase
JPM
+$12.8M

Sector Composition

Rank Sector Weight
1 Technology 17.13%
2 Financials 16.83%
3 Healthcare 14.92%
4 Industrials 12.49%
5 Consumer Staples 9.79%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
INTC icon
1
Intel
INTC
$413B
$38.7M 3.21%
715,560
-48,931
-6% -$2.89M
MSFT icon
2
Microsoft
MSFT
$2.9T
$37.1M 3.08%
235,238
+2,297
+1% +$378K
JNJ icon
3
Johnson & Johnson
JNJ
$640B
$37M 3.07%
282,500
-18,065
-6% -$2.56M
CSCO icon
4
Cisco
CSCO
$443B
$35.7M 2.96%
907,456
+82,268
+10% +$3.61M
PFE icon
5
Pfizer
PFE
$143B
$33.8M 2.8%
1,090,971
-1,249
-0.1% -$42.6K
MDT icon
6
Medtronic
MDT
$112B
$32.8M 2.72%
363,542
+53,377
+17% +$5.68M
KR icon
7
Kroger
KR
$36.7B
$29.3M 2.43%
972,101
+20,911
+2% +$614K
PEP icon
8
PepsiCo
PEP
$196B
$29M 2.41%
241,479
+5,432
+2% +$734K
TXN icon
9
Texas Instruments
TXN
$248B
$27.7M 2.3%
277,057
+27,583
+11% +$3.31M
VZ icon
10
Verizon
VZ
$197B
$26M 2.16%
484,189
+33,431
+7% +$1.91M
PAYX icon
11
Paychex
PAYX
$43.4B
$25.3M 2.1%
401,940
+83,275
+26% +$6.65M
MMM icon
12
3M
MMM
$91.8B
$25.2M 2.09%
220,768
+29,394
+15% +$3.87M
MRK icon
13
Merck
MRK
$322B
$24.5M 2.04%
334,118
-1,760
-0.5% -$138K
CB icon
14
Chubb
CB
$140B
$23.6M 1.96%
210,940
+33,738
+19% +$4.84M
CAT icon
15
Caterpillar
CAT
$361B
$22.9M 1.9%
197,696
+26,250
+15% +$3.35M
AFL icon
16
Aflac
AFL
$65.5B
$22.6M 1.88%
659,829
+144,637
+28% +$6.61M
T icon
17
AT&T
T
$164B
$22M 1.83%
999,195
+22,015
+2% +$601K
SNY icon
18
Sanofi
SNY
$107B
$21.7M 1.8%
496,400
-3,900
-0.8% -$187K
AAPL icon
19
Apple
AAPL
$4.97T
$21.6M 1.79%
340,148
-40,252
-11% -$2.96M
BHP icon
20
BHP
BHP
$211B
$21.5M 1.79%
657,472
+7,987
+1% +$333K
ACN icon
21
Accenture
ACN
$106B
$20.3M 1.69%
+124,471
New +$24M
DUK icon
22
Duke Energy
DUK
$101B
$19.7M 1.63%
243,157
+2,686
+1% +$247K
GPC icon
23
Genuine Parts
GPC
$17.9B
$18.8M 1.56%
279,300
+15,300
+6% +$1.36M
RDS.A
24
DELISTED
Royal Dutch Shell PLC ADS Class A
RDS.A
$18.5M 1.54%
530,593
+8,388
+2% +$392K
DGX icon
25
Quest Diagnostics
DGX
$26B
$18.3M 1.52%
227,900
-500
-0.2% -$51.8K
1
2 3 4 5

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Willis Investment Counsel's Q1 2020 Portfolio in Review

As of Q1 2020, Willis Investment Counsel held 111 positions worth $1.2B, down 22% from $1.55B the previous quarter. Its ten largest holdings account for 27% of the portfolio.

Willis Investment Counsel deployed $92.7M of net new capital in Q1 2020, opening 15 new positions and adding to 67 existing holdings. Its largest new stake was Accenture: 124,471 shares worth $20.3M.

By sector, the portfolio is most concentrated in Technology at 17% of assets, up from 14% a quarter earlier, followed by Financials and Healthcare.

On the sell side, the largest reduction was Eli Lilly, an estimated $26.7M trimmed.

  • Willis Investment Counsel's largest Q1 2020 buy was Accenture: 124,471 shares worth $20.3M.
  • Willis Investment Counsel added most to Paychex in Q1 2020, an estimated $6.65M increase.
  • Willis Investment Counsel's biggest Q1 2020 reduction was Eli Lilly, cutting an estimated $26.7M.
  • Willis Investment Counsel fully exited Clorox in Q1 2020, selling an estimated $6.76M.
  • Willis Investment Counsel's ten largest holdings make up 27% of its $1.2B portfolio in Q1 2020.
  • Willis Investment Counsel opened 15 new positions and closed 2 in Q1 2020.
  • Willis Investment Counsel's portfolio value fell 22% quarter-over-quarter to $1.2B.

Based on Willis Investment Counsel's 13F filing for Q1 2020, filed 13 May 2020.