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Willis Investment Counsel’s Alphabet (Google) Class C GOOG Stock Holding History

Willis Investment Counsel’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$481K Buy
1,360
+69
+5% +$24.7K 0.02% 108
2026
Q1 		$370K Hold
1,291
– – 0.02% 108
2025
Q4 		$405K Hold
1,291
– – 0.02% 114
2025
Q3 		$314K Hold
1,291
– – 0.02% 111
2025
Q2 		$229K Hold
1,291
– – 0.01% 112
2025
Q1 		$202K Hold
1,291
– – 0.01% 113
2024
Q4 		$246K Buy
1,291
+41
+3% +$7.24K 0.02% 108
2024
Q3 		$209K Buy
1,250
+50
+4% +$8.46K 0.01% 111
2024
Q2 		$220K Buy
+1,200
New +$204K 0.02% 104

Other funds holding GOOG

BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
Vanguard Capital Management
Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM
State Street
State Street Boston, Massachusetts $3.37T AUM 44.26% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $2.3T AUM 54.33% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return
Vanguard Portfolio Management
Vanguard Portfolio Management Malvern, Pennsylvania $2.22T AUM
Norges Bank
Norges Bank Oslo, Norway $1T AUM
Morgan Stanley
Morgan Stanley New York $1.89T AUM 35.08% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.26T AUM 61.52% 1-Year Est. Return

Willis Investment Counsel's GOOG Position: Q2 2026 in Review

Willis Investment Counsel increased its Alphabet (Google) Class C (GOOG) stake by 5.3% in Q2 2026, buying an estimated $24.7K and bringing the position to 1,360 shares worth $481K. The position accounts for 0.02% of the portfolio, ranked #108.

Willis Investment Counsel first reported a position in GOOG in Q2 2024 and has held it in 9 quarters since. 5,221 funds tracked by Wall St. Rank hold GOOG as of Q2 2026.

  • Willis Investment Counsel held 1,360 shares of Alphabet (Google) Class C worth $481K as of Q2 2026.
  • Willis Investment Counsel bought 69 Alphabet (Google) Class C shares in Q2 2026, an estimated $24.7K.
  • Alphabet (Google) Class C made up 0.02% of Willis Investment Counsel's portfolio in Q2 2026, its #108 holding.
  • Willis Investment Counsel first reported a position in Alphabet (Google) Class C in Q2 2024 and has held it in 9 quarters since.
  • 5,221 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2026.

Based on Willis Investment Counsel's 13F filing for Q2 2026, filed 3 Aug 2026.