Willis Investment Counsel’s Coca-Cola KO Stock Holding History

Willis Investment Counsel’s Portfolio KO Stock Details KO Fund Activity

Bought

Maintained

Sold

Quarter	Market Value	Status	Shares	Change in Stake	Trade Value	Portfolio Weight	Portfolio Position
2026 Q1	$966K	Hold	12,708	–	–	0.05%	94
2025 Q4	$888K	Sell	12,708 -759	-6%	-$52.9K	0.05%	106
2025 Q3	$893K	Buy	13,467 +2,460	+22%	+$169K	0.05%	98
2025 Q2	$779K	Hold	11,007	–	–	0.05%	99
2025 Q1	$788K	Sell	11,007 -33	-0.3%	-$2.2K	0.05%	93
2024 Q4	$687K	Hold	11,040	–	–	0.05%	92
2024 Q3	$793K	Buy	11,040 +643	+6%	+$44K	0.05%	85
2024 Q2	$662K	Hold	10,397	–	–	0.05%	88
2024 Q1	$636K	Buy	10,397 +265	+3%	+$15.9K	0.04%	89
2023 Q4	$597K	Hold	10,132	–	–	0.04%	92
2023 Q3	$567K	Hold	10,132	–	–	0.04%	91
2023 Q2	$610K	Sell	10,132 -66	-0.6%	-$4.11K	0.04%	93
2023 Q1	$633K	Hold	10,198	–	–	0.04%	94
2022 Q4	$649K	Sell	10,198 -67	-0.7%	-$4.04K	0.04%	97
2022 Q3	$575K	Buy	10,265 +265	+3%	+$16.5K	0.04%	97
2022 Q2	$629K	Hold	10,000	–	–	0.04%	102
2022 Q1	$620K	Hold	10,000	–	–	0.03%	100
2021 Q4	$592K	Hold	10,000	–	–	0.03%	98
2021 Q3	$525K	Sell	10,000 -34	-0.3%	-$1.9K	0.03%	99
2021 Q2	$543K	Buy	10,034 +34	+0.3%	+$1.85K	0.03%	99
2021 Q1	$527K	Hold	10,000	–	–	0.03%	102
2020 Q4	$548K	Sell	10,000 -88,400	-90%	-$4.57M	0.04%	99
2020 Q3	$4.86M	Hold	98,400	–	–	0.44%	62
2020 Q2	$4.4M	Buy	98,400 +7,432	+8%	+$342K	0.34%	74
2020 Q1	$4.03M	Buy	90,968 +80,892	+803%	+$4.37M	0.33%	74
2019 Q4	$558K	Buy	10,076 +76	+0.8%	+$4.09K	0.04%	90
2019 Q3	$544K	Sell	10,000 -139	-1%	-$7.44K	0.04%	94
2019 Q2	$516K	Sell	10,139 -139,961	-93%	-$6.86M	0.03%	99
2019 Q1	$7.03M	Buy	150,100 +2,464	+2%	+$115K	0.48%	72
2018 Q4	$6.99M	Sell	147,636 -119,364	-45%	-$5.71M	0.52%	72
2018 Q3	$12.3M	Sell	267,000 -38,500	-13%	-$1.76M	0.85%	57
2018 Q2	$13.4M	Buy	305,500 +66,400	+28%	+$2.87M	0.99%	49
2018 Q1	$10.4M	Sell	239,100 -146,300	-38%	-$6.57M	0.8%	55
2017 Q4	$17.7M	Sell	385,400 -61,800	-14%	-$2.84M	1.24%	29
2017 Q3	$20.1M	Buy	447,200 +12,000	+3%	+$546K	1.45%	20
2017 Q2	$19.5M	Buy	435,200 +67,600	+18%	+$2.99M	1.48%	16
2017 Q1	$15.6M	Buy	367,600 +4,240	+1%	+$177K	1.17%	34
2016 Q4	$15.1M	Buy	363,360 +6,600	+2%	+$275K	1.12%	38
2016 Q3	$15.1M	Buy	356,760 +55,160	+18%	+$2.42M	1.21%	33
2016 Q2	$13.7M	Buy	301,600 +41,600	+16%	+$1.88M	1.16%	36
2016 Q1	$12.1M	Buy	260,000 +1,700	+0.7%	+$74K	1.06%	36
2015 Q4	$11.1M	Sell	258,300 -15,700	-6%	-$666K	1.01%	35
2015 Q3	$11M	Buy	274,000 +3,000	+1%	+$120K	1.07%	35
2015 Q2	$10.6M	Buy	271,000 +4,380	+2%	+$178K	1.01%	38
2015 Q1	$10.8M	Buy	266,620 +6,000	+2%	+$251K	1%	32
2014 Q4	$11M	Buy	260,620 +14,600	+6%	+$624K	1.03%	35
2014 Q3	$10.5M	Hold	246,020	–	–	1.1%	38
2014 Q2	$10.4M	Buy	246,020 +53,000	+27%	+$2.15M	1.02%	44
2014 Q1	$7.46M	Buy	193,020 +18,700	+11%	+$722K	0.76%	59
2013 Q4	$7.2K	Buy	174,320 +3,500	+2%	+$138K	0.33%	57
2013 Q3	$6.85M	Hold	170,820	–	–	0.78%	56
2013 Q2	$6.85M	Buy	+170,820	New	+$7.07M	0.78%	56

Other funds holding KO

Berkshire Hathaway Omaha, Nebraska $263B AUM 16.68% 1-Year Est. Return

BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return

VCM

Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM

State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return

Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return

VPM

Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM

Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return

Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return

Charles Schwab San Francisco, California $654B AUM 26.35% 1-Year Est. Return

JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return

Willis Investment Counsel's KO Position: Q1 2026 in Review

Willis Investment Counsel held its Coca-Cola (KO) position steady in Q1 2026 at 12,708 shares worth $966K. The position accounts for 0.05% of the portfolio, ranked #94.

Willis Investment Counsel first reported a position in KO in Q2 2013 and has held it in 52 quarters since. The position peaked at $20.1M in Q3 2017. 3,553 funds tracked by Wall St. Rank hold KO as of Q1 2026.

Willis Investment Counsel held 12,708 shares of Coca-Cola worth $966K as of Q1 2026.
Willis Investment Counsel left its Coca-Cola share count unchanged in Q1 2026.
Coca-Cola made up 0.05% of Willis Investment Counsel's portfolio in Q1 2026, its #94 holding.
Willis Investment Counsel first reported a position in Coca-Cola in Q2 2013 and has held it in 52 quarters since.
Willis Investment Counsel's Coca-Cola position peaked at $20.1M in Q3 2017.
3,553 funds tracked by Wall St. Rank held Coca-Cola as of Q1 2026.

Based on Willis Investment Counsel's 13F filing for Q1 2026, filed 5 May 2026.